Main points Vision Mission Objectives Job description Training topics and days A number of volunteers and selection criteria...

1. MARKETING PLAN
SALMA ABO AMRA

2. Main points
Vision
Mission
Objectives
Job description
Training topics and days
Number of volunteers and selection criteria
Rules and system-
SWOT analysis-
ideas for the program and for your committee
timeline
Committee Goals
contact and basic information

3. vision
Our vision is to develop the concept of preserving
the environment in people's minds and to help
spread ways to preserve the environment and
contribute to preserving it

4. mission
Our mission is to educate young people and teach
them easy ways to help preserve the environment
and arouse their enthusiasm to participate in our
project

5. Objectives
spread awareness
brand positioning
educate people
Knowledge of new ways to preserve the
environment
Increase knowledge of the project and its
objectives

6. Job description for heads

7. HEAD OF MARKETING
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across
Lead the execution of marketing programs from start to finish, leveraging internal support and driving
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future
Follow up on page performance, create campaigns and oversee its implementation
creat content
different channels and segments
collaboration
strategies
campaign development and go-to-market strategies, complete with formal
proposals and recommendations on tactics
1

8. HEAD OF Photography and vediography
Take professional pictures
Use photo manipulation software such as Adobe Suite to get desired results
Shooting videos and their enemies well
Cover all important events and capture them well
·
2

9. HEAD OF GRAPHIC DESIGN
Design posts for the page
Choose the appropriate colors for the content of the page
Creating an identity by interconnecting designs
3

10. Training topics and days
All committee members must attend all training sessions
even if they are not in their specialty

11. Training topics and days
MARKETING TOPICS
introduction about the project and marketing at 1/2
marketing tools and contant contraction at 3/2
how to creat campaign and a brain storming at 5/2
graphic desing
basic inforamicion about graphic desing at 7/2
tips and trikes to creat a good design at 9/2
PHOTOGRAPHY TOPICS
Photography rules at 10/2
Photo composition rules at 12/2
vedio graphy topics
Video shooting rules and story board at 13/2
Video Editing at 15/2
NOTE
Training will start from 1/2 to 15/2 And then start execution on a real campaign call for participant

12. Number of volunteers and
selection criteria
The committee will be divided into 3 heads and 15 members

13. HEAD OF
PHOTOGRAPHY AND
VEDIOPHRAPHY
HEAD OF
MARKETING
HEAD OG GRAPHIC
DESING
GRAPHIC DGESIN
3MEMBERS
2ACATAGRY
1 B CATAGRY
PHOTOGRAPHY
MEMBER
5MEMBERS
2 A CATAGEY
3 BCATAGRY
MARKETING
MEMBER
3 MEMBER
1 B CATAGEY
2C CATAGRY
VEDIO GRAOHY
2 MEMBERS
1 A CATAGRY
1B CATAGRY

14. Members must have knowledge of:
Campaign production stages
Photography through the camera
Dealing with Photoshop, Lightroom, Illustrator, Premiere, or After Effects
Good writing and drafting skill
Strong organization and priority skills.
Moderate experience in using social media tools and web analysis tools.
Ability to work well in a fast-paced, collaborative environment.
Strong understanding of Microsoft Office programs.
Fluent in English "speaking & writing ".
Excellent analytical, communication and presentation skill

15. selection criteria
It will be through the form and the interview
stages
FORM :
The form will focus on choosing people who have previous experience in
photography and design, even if it is not strong
And it will focus on selecting people who are also interested in the field of
marketing
INTERVIEW:
In the interview, she will focus on personalities who have a desire to
learn more and provide their expertise in the field
1
2

16. Rules and system
You must obtain 30 points to graduate from the project and
the goal of that system is to ensure that you will complete all
the assignments required of you because all of them will
basically qualify you to work in the field of media and
marketing

17. point to attend any meeting
Two points for content creation
Two points on each post design We contemplate the daily response to the messages and the
commons
two points for every media coverage day
tow points for every design
Point to post on groups
point to interact with Team
point to help colleagues
5 points on Create a campaign idea( task)
5 points on Create 20 images that express the environment (task)
5 points on Create a video that expresses one of the environmental problems (task )
5 points on creating a design that expresses an easy solution to the environment(task)
The points are divided as follows:

18. RULS:
All work will be uploaded via Trello, and the Point account will be renewed every month via
Google Drive
All committee members must attend all training sessions even if they are not in their
specialty
Half the points are deducted if there is a delay in the return to delivery or attending
meetings and exercises
Warnings are due to the delay in the required work of the assignment without mentioning a
reason
Apologies for not attending the meetings or for delaying the delivery of assignments are
only accepted by the mail

19. SWOT Analysis

20. People fear because of the
second wave of Corona.
The low number of likes and
posts on the page.
The interest of many famous people
in Alexandria in the environment can
help us spread the idea.
The project belongs to a
well-known club with a
good reputation.
The content of the project is
unclear, and some people may
confuse it with Spara.
This is the first version of the
project. This project did not achieve
any successes or failures.
The lack of new student activities
at the present time.
The project is a collaboration
of AFAD Club with
Greenwich.
SWOT ANALYSIS
Strengths Weaknesses
Opportunities Threats

21. ideas for the program and for
your committee

22. IDEAS FOR MARKETING CAMPAINS
campain ‫ارض‬ ‫ﺑﺲ‬ ‫ﻣﺶ‬
A campaign to introduce the elements of the environment and the
problems that each component is exposed to. The campaign focuses on
conveying the idea that the elements of the environment are not only the
earth
It will consist of two posts and a two-minute demonstration video of the
elements of the environment

23. IDEAS FOR MARKETING CAMPAINS
Board announcement
The announcement of the board members will be in the manner of the
videos, and the videos will be about their experience and their committee,
and they will be filmed either on the sea or in a park
There will also be images of the members and each image has wisdom,
and in every wisdom, there must be a projection of an element of the
environment
6 photos and 6 videos

24. IDEAS FOR MARKETING CAMPAINS
call for staff member (if you want to learn )
This campaign will focus on the skills that the member will
learn in each committee, and there will be a projection on
each committee with the elements of the environment
11 post

25. IDEAS FOR MARKETING CAMPAIGNS
campain ‫ﻣﺮدوداﻟﻚ‬
The campaign will focus on identifying the dangers you will
be exposed to as a result of your distortion of the
environment The campaign will display the idea that every
negative impact from you to the environment will have
direct consequences on your health
6 post

26. IDEAS FOR MARKETING CAMPAIGNS
call for participant (‫اﻟﻄﺒﻴﻌﺔ‬ ‫ﻣﺤﺒﻰ‬ ‫)اﱃ‬
The campaign will focus on making videos from all the
natural, undistorted locations Her slogan will be "To nature
lovers. It's time to find out about it."
6 post ( photos and videos )

27. IDEAS FOR MARKETING CAMPAINS
Daily coverage ( ecout ‫ﻳﻮﻣﻴﺎت‬ )
We will focus on covering session on a daily basis, not only
through pictures, but there will be video coverage for each
session, and we will build the video on the experiences gained
by the participants by asking them directly, and we can make
each video explaining some of the information that the
participants benefited from.
( photos and videos )

28. IDEAS FOR MARKETING CAMPAIGNS
campaign ( ‫ﻣﻨﻨﺎ‬ ‫ﻣﺘﺴﺘﺎﻫﻠﺶ‬ )
The focus of this campaign will be on the services provided
to us by the various elements of the environment, which we
do not deserve anything but to preserve.
6 photos

29. IDEAS FOR MARKETING CAMPAINS
closing campaign ( this isnot the end )
The marketing campaign for the conclusion will be based mainly
on marketing for the new season and that the end of this season
is not the end, but rather the beginning of a new season and a new
opportunity for you to present again and it will be a combined
video of the benefits that the subscribers obtained through that
experience.
( photos and videos )

30. APP: Create an application that includes all environmentally friendly products
and a table of good environmental habits such as riding a bike instead of a
car
IDEAS FOR THE PROGRAM
WEBSITE: Create a site with articles on the environment written by
subscribers and videos for subscribers as they explain and discuss some
important topics related to the environment
1
2

31. timeline

32. timeline
campaign (‫ارض‬ ‫ﺑﺲ‬ ‫ﻣﺶ‬ )
2 posts and video
start from 2/1 to 6/1
.
Board announcement
6 vedios and 6 postes
start from 8/1 to 14/1
call for member ( if you want to learn
campaign )
11 posts
6 for each committee
1 for remind
1 for close the form
1 for open the form
1 for check your mail
1 for interview photos
start from 16/1 to 28/1
campaign ‫ﻣﻨﻨﺎ‬ ‫ﻣﺘﺴﺘﺎﻫﻠﺶ‬
6 posts
from1/2 to 12/2

33. timeline call for participant( campaign
‫اﻟﻄﺒﻴﻌﺔ‬ ‫ﻣﺤﺒﻰ‬ )
5 posts and video
1 for remind
1 for close the form
1 for open the form
1 for check your mail
1 for interview photos
start from 15/2 to 20/2
.
campaign ‫ﻳﻮﻣﻴﺎت‬ ecout
post and video every session
start from 30/2 to 30/3
campaign ‫ﻣﺮدوداﻟﻚ‬
10 posts
from10/4 to next season announsement
closing announcement (campaign
It is not the end)
3 posts and 1 video
from 1/4 to 5/4

34. Committee Goals

35. Committee Goals
For the members, this committee aims to introduce them to the field
of marketing and media in a way that qualifies them in the future to
work in this field. It also aims to provide them with models of their
work that they can add in their CV.
For the project, the committee aims to increase engagement and
increase the number of likes on the page by 70%. It also aims to create
accounts for the project on both LinkedIn and Instagram and work to
increase interaction and likes

36. contact and basic information

37. salma abo amra
Education: Faculty of Mass communication at Radio and Television
department 2019-2021
Program skills: Microsoft office
Adobe Audition
Adobe premiere
Photoshop
Work experiences
Social media marketing at mercatcho
AUA ACADEMY At Social media specialist

38. Training :
DIGITAL MARKETING INTERN at NILEPRENEUR
CATALOGE At SOCIAL MEDUA
INTERN
Translated from English to Arabic
at MARJ3
At 2OLLY RADIO Editor
Journalist at SABBEK
Volunteer experiences:
Pr at avad
Pr at btg
Pr at shift network
Pr at spara
Oc at upgerad
Marketing at tedx Alexandria University

39. find more :
cv
Behance
youtube
linked in
wuzzuf
contantly
SlideShare
NOTE :I APPLIED FOR THIS POSITION ON
MY OWN AND DO NOT HAVE ANY VICES

40. SALMA ABO AMRA
Contact
linked in
01271042976
salmatarek12331@gmail.com