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Digital & Social Media Strategy

Knowcrunch
Knowcrunch
KnowcrunchKnowcrunch

Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

Digital & Social Media Strategy

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Digital &
Social Media
Marketing Strategy
SCANDAL / May - Sep 2022
© CONFIDENTIAL
© CONFIDENTIAL
01
The
Brief
An overview of Scandal, our
target audience and goals
The Brief
Objective
Create Awareness for
Scandal’s flavors
Audience
Target couples & families
in Greece, 25-44 years old
Period
Strategy proposal from
May ‘22 to September ‘22
Budget
Available media spending
budget at 300.000€
© CONFIDENTIAL
The
Message
02
Our key messages and
communication pillars
© CONFIDENTIAL
© CONFIDENTIAL
Communication Pillars
◾ Scandalous ◾ For the thirst, hunger,
travel
◾ Cool ◾ Affordable ◾ Endless ◾ Tasty
Scandal Made Me Do It
#ScandalMadeMeDoIt
#TasteTheMoment
Creative Concept
The
Competition
A brief competition analysis
report
03
© CONFIDENTIAL
Ad

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