Jill Collins, Owner & MD at Barking Owl Communications, & Rowan Worner, GM Marketing at Christchurch & Canterbury Tourism, presented on Marketing Through a Crisis at Mumbrella's Travel Marketing Summit.

1. Christchurch
Earthquake
– Crisis
Marketing
Case
Study
Rowan
Worner,
GM
Marketing
Christchurch
&
Canterbury
Tourism
Jill
Collins,
MD
Barking
Owl
Communications

3. • Determine
our
role
in
the
disaster
• Communications
plan
of
attack
• Internal
agility
“Over”

4. • Honesty
and
integrity
• “When
to
market?”
• Never
ending
challenges

5. Exceptional
regional
tourism
experience
Broken
gateway

6. • Disrupt
visitor
behaviour
• Imperfect
proposition
• Audience
to
fit
our
product

7. • Stronger
advocate
and
voice
of
the
visitor
• Organisational agility

9. The
Day
the
Clock
Stopped
Communication
Program

10. Coverage:
Sep
2010
~
Feb
2011
Communication
Program

11. Communication
Program
“No legacy is as rich as
honesty”
William
Shakespeare
All’s
Well
That
Ends
Well

12. Demonstrating
Progress
Communication
Program

13. First
Year
Anniversary

14. Search
for
an
Ad
Agency

15. Christchurch
Re-­‐Imagined
Briefing

16. Maintaining
the
communications
flow

17. Thanks
and
come
visit.