David Woodbridge, MD of the labs consultancy, Project Worldwide presented on The Growth of Innovation Centres and Their Role in Your Business Strategy at Mumbrella's Finance Marketing Summit.
Lisa Lintern's (New Payments Platform) presentation at Mumbrella's Finance Ma...Ruperta Daher
Lisa Lintern, Communications Strategist at New Payments Platform, presented on Creating a Brand - The Rise of The New Payments Platform at Mumbrella's Finance Marketing Summit.
Banking on Digital: Innovation in Financial ServicesBackbase
A 'Digital First' mindset is fundamental for financial services providers focused on significantly enhancing customer satisfaction, building customer loyalty and deepening share of wallet. In this joint Accenture and Backbase webinar, Joydeep Bhattacherya, Managing Director at Accenture and Jouk Pleiter, CEO & Co-Founder at Backbase will talk about how banks can adopt a Digital First strategy and will focus on how to create a Amazon-like post-login banking experience.
Case study: DBS's digitalization in Southeast AsiaVarun Mittal
DBS Bank‘s internationalization strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle and evolving needs. EY has been a proud collaborator to DBS in this journey, advising on the formulation of strategy for Indonesia.
Design Teams as connectors for organisational changeHarriet Wakelam
Financial services innovation is exploding in London however; there is the emergence of a two-speed innovation culture where banks and start-ups work together and against each other in an uneasy and sometimes volatile partnership. This talk shares the most exciting directions from the big smoke but also looks at the huge opportunities for the experience design skills of idea connection, cross-disciplinary action and collaboration. Find out how what you know is more valuable than you think.
Bank of the future: Digital Transformation StrategyNawaf Albadia
A guide to planning and executing Digital Transformation Strategy to build your Digital Bank of the Future. A framework to implement digital experience, digital business and digital innovation
Lisa Lintern's (New Payments Platform) presentation at Mumbrella's Finance Ma...Ruperta Daher
Lisa Lintern, Communications Strategist at New Payments Platform, presented on Creating a Brand - The Rise of The New Payments Platform at Mumbrella's Finance Marketing Summit.
Banking on Digital: Innovation in Financial ServicesBackbase
A 'Digital First' mindset is fundamental for financial services providers focused on significantly enhancing customer satisfaction, building customer loyalty and deepening share of wallet. In this joint Accenture and Backbase webinar, Joydeep Bhattacherya, Managing Director at Accenture and Jouk Pleiter, CEO & Co-Founder at Backbase will talk about how banks can adopt a Digital First strategy and will focus on how to create a Amazon-like post-login banking experience.
Case study: DBS's digitalization in Southeast AsiaVarun Mittal
DBS Bank‘s internationalization strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle and evolving needs. EY has been a proud collaborator to DBS in this journey, advising on the formulation of strategy for Indonesia.
Design Teams as connectors for organisational changeHarriet Wakelam
Financial services innovation is exploding in London however; there is the emergence of a two-speed innovation culture where banks and start-ups work together and against each other in an uneasy and sometimes volatile partnership. This talk shares the most exciting directions from the big smoke but also looks at the huge opportunities for the experience design skills of idea connection, cross-disciplinary action and collaboration. Find out how what you know is more valuable than you think.
Bank of the future: Digital Transformation StrategyNawaf Albadia
A guide to planning and executing Digital Transformation Strategy to build your Digital Bank of the Future. A framework to implement digital experience, digital business and digital innovation
This document brings together a set
of latest data points and publicly
available information relevant for
Financial Services Industry. We are
very excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
Preparing to Enter the New Decade with the Latest Digital Banking Trends and ...Nouamane Cherkaoui
Talk by Nouamane Cherkaoui at Berlin Virtual Digital Summit - 15 october 2020
FinTech, InsurTech, digitalization and innovative technologies are disrupting Banks & Insurance compagnies. Digital technologies which were initially limited to banking channels, now cover the entire banking & Insurance spectrum.
The finance industry has undergone many phases of digital transformation in the last few years. Nowadays, it’s facing crucial decisions on technology shifts adoption with emerging trends in digital transformation technologies defining the future of banking, Insurance & Asset Management.
Focus On Customer Centricity With Digital Tech & Atrificial Intelligence Impa...Nouamane Cherkaoui
Talk / Presentation on a strategic event which brings together senior executives from Europe’s leading financial
services companies to explore the latest innovations in AI and how they are specifically being used to enhance and disrupt the FS industry.
The event will tackle 2 key issues:
1. How AI impacts the business model of financial services – and where best to deploy it – now, and in the next decade
2. How to get adoption, deployment and implementation right
Branching out: FinTech, rising CRE costs driving design strategy for U.S. banksJLL
A JLL research study of recent office and retail leasing activity among banks and financial services firms across the U.S. and Canada identified several trends for 2015.
Explore the top three trends here and see the impact to banking and financial services real estate.
Anthony Thomson, Atom Bank @ "How to Start a New Bank" SeminarFiserv
Anthony Thomson of Atom Bank discusses the landscape for starting a new bank in the U.K. - and how it's changed since 2010. From the "How to Start a New Bank" seminar hosted by Fiserv.
The Bank of the Future: How Deloitte Powers the Omnichannel Digital ExperienceSalesforce Marketing Cloud
Imagine the perfect, personalized experience with your bank: they recognize when you enter, know your interests before you ask, offer the relevant products you need and reward you for engaging with them. Deloitte Digital is powering this connected experience using Marketing Cloud and the latest technology: in-store beacons, mobile push, and direct-to-sales integration.
Explore the influence of this technology and opportunity for banking with Dounia Lievan, Deloitte director and banking sector lead and Alicia Saddock, marketing cloud lead. See the experience live in Journey Builder, and talk directly with their implementation experts.
The corporate banking with a great Experience - ING Case Studyuselab
ING identified that most corporate banking platforms are far less user friendly than individual ones. Our client decided to raise the standard for the entire industry. We have done hundreds of hours of research and workshops to develop new strategy for corporate clients. The whole ecosystem was designed to move the entire experience to a new level.
Customer Experience is one, or even the only source of
sustainable competitive advantage going forward.
We at Tieto We believe in creating a more customer-centric world, where there is seamless and mutually
rewarding interaction between our clients and
their customers.
Tomorrow's technology today - The Misys Software Vision and Strategy (FusionB...Misys
Here we explain how our software family vision can respond to the challenges seen today in the industry. FusionBanking Essence is our newest solution for retail banking, and we also explore this offering in more detail.
Anticipatory Banking: Using AI to Create Advantage in a Digital WorldPublicis Sapient
In today’s digital world, customers expect businesses to understand their needs. While this may sometimes sound like an exercise in clairvoyance, the truth is that many customers are able to articulate these expectations. By using AI and machine learning to gather and analyze behavioral, social and transactional data, it is possible for organizations to develop a far deeper, more personal understanding of their customer, thus addressing their unique needs in a personal and relevant way. In this talk by Rashed Haq, Publicis Sapient’s global head of artificial intelligence, robotics and data, will explore practical applications for AI and challenges addressed bridge the gap between expectation and fulfilment.
Why does the retail banking require new products? How do the bankers attract new clients with specialy designe products towards their electronic channels? Look at it here.
Crafting a Winning Product Innovation Strategy | Eninracseoeninrac
Elevate Your Product Innovation Strategy. We specialize in systematically identifying unmet customer needs and targeting growth opportunities in your market.
This document brings together a set
of latest data points and publicly
available information relevant for
Financial Services Industry. We are
very excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
Preparing to Enter the New Decade with the Latest Digital Banking Trends and ...Nouamane Cherkaoui
Talk by Nouamane Cherkaoui at Berlin Virtual Digital Summit - 15 october 2020
FinTech, InsurTech, digitalization and innovative technologies are disrupting Banks & Insurance compagnies. Digital technologies which were initially limited to banking channels, now cover the entire banking & Insurance spectrum.
The finance industry has undergone many phases of digital transformation in the last few years. Nowadays, it’s facing crucial decisions on technology shifts adoption with emerging trends in digital transformation technologies defining the future of banking, Insurance & Asset Management.
Focus On Customer Centricity With Digital Tech & Atrificial Intelligence Impa...Nouamane Cherkaoui
Talk / Presentation on a strategic event which brings together senior executives from Europe’s leading financial
services companies to explore the latest innovations in AI and how they are specifically being used to enhance and disrupt the FS industry.
The event will tackle 2 key issues:
1. How AI impacts the business model of financial services – and where best to deploy it – now, and in the next decade
2. How to get adoption, deployment and implementation right
Branching out: FinTech, rising CRE costs driving design strategy for U.S. banksJLL
A JLL research study of recent office and retail leasing activity among banks and financial services firms across the U.S. and Canada identified several trends for 2015.
Explore the top three trends here and see the impact to banking and financial services real estate.
Anthony Thomson, Atom Bank @ "How to Start a New Bank" SeminarFiserv
Anthony Thomson of Atom Bank discusses the landscape for starting a new bank in the U.K. - and how it's changed since 2010. From the "How to Start a New Bank" seminar hosted by Fiserv.
The Bank of the Future: How Deloitte Powers the Omnichannel Digital ExperienceSalesforce Marketing Cloud
Imagine the perfect, personalized experience with your bank: they recognize when you enter, know your interests before you ask, offer the relevant products you need and reward you for engaging with them. Deloitte Digital is powering this connected experience using Marketing Cloud and the latest technology: in-store beacons, mobile push, and direct-to-sales integration.
Explore the influence of this technology and opportunity for banking with Dounia Lievan, Deloitte director and banking sector lead and Alicia Saddock, marketing cloud lead. See the experience live in Journey Builder, and talk directly with their implementation experts.
The corporate banking with a great Experience - ING Case Studyuselab
ING identified that most corporate banking platforms are far less user friendly than individual ones. Our client decided to raise the standard for the entire industry. We have done hundreds of hours of research and workshops to develop new strategy for corporate clients. The whole ecosystem was designed to move the entire experience to a new level.
Customer Experience is one, or even the only source of
sustainable competitive advantage going forward.
We at Tieto We believe in creating a more customer-centric world, where there is seamless and mutually
rewarding interaction between our clients and
their customers.
Tomorrow's technology today - The Misys Software Vision and Strategy (FusionB...Misys
Here we explain how our software family vision can respond to the challenges seen today in the industry. FusionBanking Essence is our newest solution for retail banking, and we also explore this offering in more detail.
Anticipatory Banking: Using AI to Create Advantage in a Digital WorldPublicis Sapient
In today’s digital world, customers expect businesses to understand their needs. While this may sometimes sound like an exercise in clairvoyance, the truth is that many customers are able to articulate these expectations. By using AI and machine learning to gather and analyze behavioral, social and transactional data, it is possible for organizations to develop a far deeper, more personal understanding of their customer, thus addressing their unique needs in a personal and relevant way. In this talk by Rashed Haq, Publicis Sapient’s global head of artificial intelligence, robotics and data, will explore practical applications for AI and challenges addressed bridge the gap between expectation and fulfilment.
Why does the retail banking require new products? How do the bankers attract new clients with specialy designe products towards their electronic channels? Look at it here.
Crafting a Winning Product Innovation Strategy | Eninracseoeninrac
Elevate Your Product Innovation Strategy. We specialize in systematically identifying unmet customer needs and targeting growth opportunities in your market.
The changing nature of strategy requires new ways of thinking and doing. Experience strategy is a systemic and an active form of strategy that drives brand coherence and builds brand relevance through constantly seeking new knowledge and new meanings
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
Would you like to understand your customers better than you currently do? Would you like to create mutual value that gives you a competitive edge? Habit5 can help. We're a new kind of market research and marketing consultancy business. Our aim is to assist our clients in achieving an Outstanding Understanding(TM) of their customers and their market. If you would like to know more do take a look at this introductory presentation, then why not get in touch with us. We'd love to hear from you. http://habit5.co.uk/contact/
A Whitepaper detailing the benefits of Service Design and how Veryday uses these methods to create quality of life for people and business opportunities for clients.
For organisations that need to keep up with the velocity of change in their markets, customers and technology, Digital Agility is an end-to-end concept to market approach that enables you to deliver innovation faster and with less risk.
Unlike traditional product development and delivery models, Digital Agility is a lean, insight driven technique that helps you become more nimble, innovative, and responsive.
The pandemic and the associated financial turmoil has accelerated the need for change in the insights process. Research needs to be agile, reliable and affordable. The best solution to these needs is communities, but to fully meet the challenge of 2021, we need to take communities to the next level. On 24 February 2021, we hosted a webinar presented by Ray Poynter, Chief Reserch Officer at Potentiate and Ysaline Lannoy, responsible for the Consumer & Shopper Insights at Nestlé.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
Sam Canavan's (Sport Heroes Group) presentation at Mumbrella's Health & Welln...Ruperta Daher
Sam Canavan, Managing Director at Sport Heroes Group, presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
Jennifer Wilson's (The Project Factory) presentation at Mumbrella's Health & ...Ruperta Daher
Jennifer Wilson, Director at The Project Factory, presented on Standing Out in the App Store: The Secret to Marketing Your Health App at Mumbrella's Health & Wellness Marketing Summit.
Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...Ruperta Daher
Rebecca Howden, Editor, Be Magazine at Medibank Private, presented on Is Print Still Important for Health Products and Services at Mumbrella's Health & Wellness Marketing Summit.
Samara Kitchener's (House of Kitch Communications) presentation at Mumbrella'...Ruperta Daher
Samara Kitchener, Founder & Director at House of Kitch Communications, presented on The Science and Strategy of Evidence-Based Content - From Making to Marketing and Measuring Impact at Mumbrella's Health & Wellness Marketing Summit.
Filomena Maiese's (ASMI) presentation at Mumbrella's Health & Wellness Market...Ruperta Daher
Filomena Maiese, Marketing & Business Development Director at Australian Self Medication Industry (ASMI) presented on Innovation and Successes in OTC Marketing at Mumbrella's Health & Wellness Marketing Summit.
Amelia Phillips' (Michelle Bridges 12 Week Body Transformation) presentation ...Ruperta Daher
Amelia Phillips, Co-Founder at Voome.com.au and Michelle Bridges 12 Week Body Transformation presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
Tanya Joseph's (This Girl Can) presentation at Mumbrella's Health & Wellness ...Ruperta Daher
Tanya Joseph, architect of award-winning campaign This Girl Can, presented on Inspiring Millions to Exercise: This Girl Can campaign at Mumbrella's Health & Wellness Marketing Summit.
Michael McLean's (Isuzu Australia) presentation at Mumbrella's Automotive Mar...Ruperta Daher
Michael McLean, Head of Marketing and Customer Experience at Isuzu Australia presented on Isuzu Ready for Work - Repositioning the Truck at Mumbrella's Automotive Marketing Summit.
Frank Morabito's (Spinach Advertising) presentation at Mumbrella's Automotive...Ruperta Daher
Frank Morabito, Executive Creative Director and Partner at Spinach Advertising presented on What's Wrong with Auto Advertising at Mumbrella's Automotive Marketing Summit.
Professor Michael Milford's (Queensland University of Technology) presentatio...Ruperta Daher
Professor Michael Milford from Queensland University of Technology presented on Hand on with the Self-Driving Car at Mumbrella's Automotive Marketing Summit.
Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...Ruperta Daher
Mark Harland, Executive Director Marketing at General Motors Holden/General Motors International presented a keynote on Marketing The Car Without a Tail Pipe - Automotive Marketing Under a New Mobility Paradigm.
Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...Ruperta Daher
Mark Harland, Executive Director Marketing at General Motors Holden/General Motors International presented a keynote on Marketing The Car Without a Tail Pipe - Automotive Marketing Under a New Mobility Paradigm.
Simon Van Wyk's (MediaDigitalX) presentation at Mumbrella's Automotive Market...Ruperta Daher
Managing Director at MediaDigitalX, Simon Van Wyk, presented on Re-Imagining The Sales Process: Do Automotive Marketers Really Understand The Car Buyer at Mumbrella's Automotive Marketing Summit.
Bill Gillespie's (Hino Motor Sales Australia) presentation at Mumbrella's Aut...Ruperta Daher
Bill Gillespie, GM, Brand & Franchise Development at Hino Motor Sales Australia, presented on Telematics, Amazon & Driverless Trucks: The Future of The Commercial Vehicle Market.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
2. ABOUT THIS DOCUMENT
This document is an excerpt from the full personation give to attendees at the
Mumbrella Finance Summit held in Sydney on August 10th 2017
If you wish to receive the full document that was presented please contact David
Woodbridge, MD The Labs.
3. Who are we?
Walmart’s shopper marketing agency
Consumer Activation Agency
Social first experiential agency
Creating Smarter Experience
Consumer Engagement Agency
Creative technology and content creation
The world’s largest experiential agency
7. 7
Key Focus Areas Expanding Objectives
Innovation Centre mandates vary
Source: Capgemini
8. Observations
• Many of these centres are becoming too much of a
“me too” and there is very little differentiation
• The question about who owns the IP created in a
collaboration session is still unanswered
9. t
9
About 80-90 percent of innovation
centers fail, and end up being a
massive waste of time. – Senior
executive at leading global bank.
Source: Capgemini
Is there an issue?
11. 11
2016 Multi-Client Study on The Role Of Experience Centres
• 77% of customers said they had purchased, or planned to
purchase, products or services discussed in their briefings.
• 67% of purchasers said their briefing was influential on their
decision to purchase.
• 73% of respondents who purchased said their purchase
amounts increased by an average of 28%.
• 34% of purchasers said their purchase cycle was shortened
by an average of 26%.
So why are corporates investing in permanent centres?
12. • To increase the number of decision makers coming to your centre you need an
effective customer targeting process
• It’s critical to have clearly defined preparation, listening and takeaway processes
• There is a definite link between visiting an Innovation Centre and demand
generation / sales acceleration
Insights
14. MOOD ARCHITECTURE
Design the centre to shift expectations
UNIQUE PARTNER INTEGRATIONS
SHARING THE MEGAPHONE
THE UNMEETING MEETING
MULTI-SENSORY AND IMMERSIVE EXPERIENCES
MEANINGFUL INTERACTIONS
THE NEW KEYNOTE EXPERIENCE
16. It’s all about making personal connections and being seamless
NON-TRADTIONAL LOCATIONS
CUSTOMER SELF DEFINED EXPERIENCES
INTEGRATED TECHNOLOGY PLATFORMS
BIG DATA ANALYTICS AND LIVE REPORTING
COGNITIVE ENGAGEMENT
Next Generation Innovation Centre’s