W Hotels NMDL Presentation
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Mary Gamelin's New Media Driver's License final presentation.
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W Hotels NMDL Presentation
- 2. W HOTELS • 71 locations • Unique look and feel • Trendsetting • Luxurious • Outstanding customer service and experience
- 3. THE W GUEST • Trendy • Hip • Classy • Fashionable • Exclusive • Young Professional
- 5. • Each location is different • Therefore... • Each location needs different marketing tactics • Hire social media team for each hotel • Providing access to the target consumer • Consumer is different in each region
- 6. • Just as each W Hotel offers a custom experience with each stay • W Hotels remain consistent and offer custom experiences through their marketing • Targeting the specific crowd they desire • Which is WHY each location NEEDS its own social media team
- 7. KEY PERFORMANCE INDICATORS • Increase in rooms booked • Increase in social media interaction • Increase in event attendance • Ethnographic and Demographic research/observation
- 8. • Salary comparisons run through Glassdoor.com • Social media team will have a salary based on location • %15-$25/hour • 20-30 hours/week
- 9. SUMMARY • Unique marketing stratgies for each hotel • Custom interaction • Reach the trendsetting consumer • Live, stay, play, W.
- 10. The Come and stay at a W today!
Editor's Notes
- W Hotels has 71 locations all over the world. They hope to offer a unique experience at each location and each time a guest stays with them. They want to be seen as trendsetters that offer class and luxury.
- The W Guest is someone who knows class and whats hot. They are fashion forward and only have the most high quality things—expect the same from a hotel experience
- Implementing various strategies and knowing when to jump on the newest trend/platform in social media is essential. This will ensure reaching the target consumer.
- Conclude. Final remarks and answer questions.