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Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Wellness Marketing Summit


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Rebecca Howden, Editor, Be Magazine at Medibank Private, presented on Is Print Still Important for Health Products and Services at Mumbrella's Health & Wellness Marketing Summit.

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Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Wellness Marketing Summit

  1. 1. How Medibank uses health lifestyle content to create a meaningful relationshipwith customers.
  2. 2. Reach me at: Other places you can find me: LinkedIn: /RebeccaHowden Instagram: @RebeccaHowden
  3. 3. “Content marketing is about creating interesting information your customers are passionate about… “It is humans being helpful to each other, sharing valuable pieces of content that enrich the community and position the business as a leader in the field.” Joe Pulizzi in Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win MoreCustomers by Marketing Less
  4. 4. Medibank’s brand purpose is “Better health for better lives.” Creating genuine, helpful and engaging content that our customers value is one way we can deliver this promise.
  5. 5. • Thousands of expert and lifestyle articles • Hundreds of healthy recipes • Guides and ebook downloads • Video content • Online health and wellbeing courses • Personalised weekly email programs • Social media engagement
  6. 6. The value of print How do you feel when you hold a magazine and take the time to leaf through it? In a world of content oversaturation,print creates a different,more connected reading experience.It’s slower, more thoughtful,and builds trust and engagement. In 2017, print magazine readershipis actuallygrowing. 7
  7. 7. 9 Food. Exercise. Wellbeing. be. magazine brings together fresh ideas and expert information to inspire you to create a more vibrant, healthy and nourishing lifestyle.
  8. 8. 10 Experts Tips and insights from leading minds across all across the health and wellbeing space. .
  9. 9. 11 Lifestyle Ideas and inspirationto help you create a more active, nourished, balanced life. .
  10. 10. 12 Stories Inspiringpeople and everyday heroes with a story to share. .
  11. 11. 13 Recipes Delicious, colourful ideas from chefs, dietitians andthe latest release cookbooks. .
  12. 12. Let’s do things together We’re always looking for fresh content and happy to discuss opportunities to collaborate. Get in touch with me: 14