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Being who you are: Quick tips on branding in travel

A keynote presentation on the basics of branding in travel, presented at MATKA, Helsinki, January 2017

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BEING WHO YOU ARE:
TOP TIPS ON BRANDING IN TRAVEL
A F T A S E M I N A R , M A T K A , 2 0 J A N U A R Y 2 0 1 7
PETER JORDAN, SENIOR TOURISM ANALYST
Peter Jordan
Senior Tourism Analyst
→ Trend watcher, tourism industry analyst
and Millennial traveller
→ Strategic advisor on understanding and
engaging with Millennials
→ Background
• UN World Tourism Organization,
Madrid
• WYSE Travel Confederation,
Amsterdam
• Pacific Asia Travel Association,
Bangkok
360º Integrated Destination
Marketing and Management
Agency
Winner: Red Dot Marketing Award
2015
Official Research Partner
to
European Cities
MarketingWe’re practitioners at the leading
edge of destination marketing &
management
PLUS a team of 150 quirky, creative, enthusiastic
and
highly imaginative digital media specialists
Strategy & Research
DESTINATION AUDITS
TOURISM MASTER PLANS
FEASIBILITY STUDIES
MARKET INTELLIGENCE
POLICY ADVICE & GOVERNMENT
SUPPORT
Marketing & Branding
BRAND DEVELOPMENT & EXECUTION
MARKETING PLANS
EXPERIENCE DESIGN
CONTENT STRATEGY & DEVELOPMENT
INFLUENCER MARKETING

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Being who you are: Quick tips on branding in travel

Editor's Notes

  1. 16:9
  2. ADD GIF HERE