1. IT3125 Social Media Marketing Analytics
Tourism Board of Ferduland
Your World, Your Ferduland
Chew Jing Kai
Freddy Goh
Lindsey Tan
Liang Jian Lin
2. Objectives
• Create Awareness and Increase Exposure
• Attract More Tourists
• Increase Ferduland’s Popularity
• Positive First Impression
• Safe and Civilized
Tourism Board of Ferduland
Your World, Your Ferduland
3. Competitors
Tourism Board of Singapore and Tourism Board of Malaysia
Using Social Media
• Facebook Page
• Provides Accurate Updates
• Past Promotions and Events
Poor Use of Social Media
• Sole Purpose of Marketing
• Lacks Interaction with Their Audience
Tourism Board of Ferduland
Your World, Your Ferduland
4. Fer in Love – Micro Movie
50 minutes Micro Movie
• Released in Parts of 10 minutes Every 3 Days
• Story of 2 Strangers
• Cast of International Celebrities
• Travel to Iconic Spots
Aftermath
• Instant Media Exposure
• Fan Groups Buzz
• Social Media Mentions
• Project Images into The Minds of Viewers
Tourism Board of Ferduland
Your World, Your Ferduland
5. Ferduland Day - Event
Travelling overseas to engage perspective tourists
Showcase
• Culture, History and Latest Development of Ferduland
• Participate in Quiz to Win Free Trip to Ferduland
Food
• Local Hawker Fare
• Try Their Hands at Cooking to Win Food Hampers
Entertainment
• National Songs and Short Plays
• Win Souvenirs
Tourism Board of Ferduland
Your World, Your Ferduland
6. Campaign Outcomes and Returns
Campaign Strategy Outcomes
• Increase Awareness
• Build up Brand Name
• Attract More Tourists
Quantitative Returns on Investment
• More Advertising Revenue
• Better Ranking Among Countries
• More Revenues from Tourism-related Industries
Qualitative Returns on Influence
• Increased Visibility of Website
• Increased Awareness of Our Brand
• Increased Popularity of Country
Tourism Board of Ferduland
Your World, Your Ferduland
