The document outlines strategies for engaging visitors through mobile technology at the Irvine Ranch Conservancy, presented by Brian Hughes and David Asheim. Key mobile solutions discussed include audio guides, smartphone tours, and mobile fundraising tools to enhance visitor experience, increase engagement, and streamline communication. The emphasis is on using these technologies to educate visitors, improve their experience, and facilitate donations without requiring downloads.

1. CREATING
ENGAGING
INTERACTIONS
WITH MOBILE.
Brian Hughes
Irvine Ranch
Conservancy
Guest Speaker

2. Meet our speakers
Brian Hughes
Community Programs Manager
Irvine Ranch Conservancy
David Asheim
Founder & CEO
Give by Cell

3. About Guide by Cell
● Division of Engage by Cell
● Founded 2004
● Work with 4,000 organizations in 10 countries:
Parks, museums, zoos, aquariums, charities, tourist venues, etc.

4. What are you
trying to accomplish?
What you can accomplish with mobile:
● Educate
● Improve visitor experience
● Increase membership & engagement
● Raise money

5. Why mobile?
● Multiple access points
● Great way to reach younger audience
● Allows communication with visitors
before and after their visit.
● Easy way to increase engagement
● No downloads

6. Our Solutions
Audio Guides
Smartphone
Tours
Mobile
Fundraising
Text Messaging

7. What problems were you
looking to solve?

8. How were you engaging with
visitors before the tour?

9. Tell us about the demographics
of your conservancy visitors.

10. Getting started
You must have a huge IT and curatorial staff?

11. Audio Guides

12. Audio Guides
● Visitors can use their own phones
● Dial and enter prompts to hear audio clips
● Visitors can learn and engage at their own pace
● No downloads required
● Record audio prompts or upload existing audio files

14. Audio Guides

15. What do visitors think?
● Did it increase the time spent at the conservancy?
● How was the feedback?

16. Try it!
For US:
Dial (949) 743-5943

17. Smartphone Tours
● Visitors can access various stops by navigating
in the smartphone tour menu, scanning a QR code
or sending a text message to get a link
● Share additional content about your exhibitions,
such as videos, photos and more
● See which exhibits are most popular
● See which part your visitors are taking

19. Text Message Alerts
● Stay connected with your visitors and staff
● Communicate event information
● Solicit donations
● Send surveys/polls after the visit

20. Visitor Feedback and Polls
By making commenting and feedback easier to gather, visitors will be more
inclined to give their thoughts and opinions to share with others

21. Text Chat
● Encourage visitors to ask questions
while visiting your exhibit
● Questions go into a live chat room
where your staff can send replies in real
time
● helpful when visitors are lost in a large
venue, an emergency is happening or
visitors have a question about an
exhibit

22. Games
● Make learning more engaging and
fun
● Text message scavenger hunts,
quizzes, selfie contents

23. Games

24. Mobile Fundraising
● Every visitor can donate using
their phone, regardless of how
much cash they have with
them
● Either for everyday use or for
specific events

25. Reporting

26. Contact information
Give by Cell
dave@givebycell.com
(415) 297-6677
David Asheim Brian Hughes
Community Programs Manager
Irvine Ranch Conservancy