Creating Engaging Interactions with Mobile

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Tuned in to learn how mobile can enhance visitors' experience. Guest speaker, Brian Hughes from Irvine Ranch Conservancy told us all about audio tours, beacons and augmented reality.

Mobile

Meet our speakers
Brian Hughes
Community Programs Manager
Irvine Ranch Conservancy
David Asheim
Founder & CEO
Give by Cell

About Guide by Cell
● Division of Engage by Cell
● Founded 2004
● Work with 4,000 organizations in 10 countries:
Parks, museums, zoos, aquariums, charities, tourist venues, etc.

What are you
trying to accomplish?
What you can accomplish with mobile:
● Educate
● Improve visitor experience
● Increase membership & engagement
● Raise money

Why mobile?
● Multiple access points
● Great way to reach younger audience
● Allows communication with visitors
before and after their visit.
● Easy way to increase engagement
● No downloads

Our Solutions
Audio Guides
Smartphone
Tours
Mobile
Fundraising
Text Messaging

What problems were you
looking to solve?

How were you engaging with
visitors before the tour?

Tell us about the demographics
of your conservancy visitors.

Getting started
You must have a huge IT and curatorial staff?

Audio Guides
● Visitors can use their own phones
● Dial and enter prompts to hear audio clips
● Visitors can learn and engage at their own pace
● No downloads required
● Record audio prompts or upload existing audio files

What do visitors think?
● Did it increase the time spent at the conservancy?
● How was the feedback?

Smartphone Tours
● Visitors can access various stops by navigating
in the smartphone tour menu, scanning a QR code
or sending a text message to get a link
● Share additional content about your exhibitions,
such as videos, photos and more
● See which exhibits are most popular
● See which part your visitors are taking

Text Message Alerts
● Stay connected with your visitors and staff
● Communicate event information
● Solicit donations
● Send surveys/polls after the visit

Visitor Feedback and Polls
By making commenting and feedback easier to gather, visitors will be more
inclined to give their thoughts and opinions to share with others

Text Chat
● Encourage visitors to ask questions
while visiting your exhibit
● Questions go into a live chat room
where your staff can send replies in real
time
● helpful when visitors are lost in a large
venue, an emergency is happening or
visitors have a question about an
exhibit

Games
● Make learning more engaging and
fun
● Text message scavenger hunts,
quizzes, selfie contents

Mobile Fundraising
● Every visitor can donate using
their phone, regardless of how
much cash they have with
them
● Either for everyday use or for
specific events

Contact information
Give by Cell
dave@givebycell.com
(415) 297-6677
David Asheim Brian Hughes
Community Programs Manager
Irvine Ranch Conservancy

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Creating Engaging Interactions with Mobile

1. CREATING ENGAGING INTERACTIONS WITH MOBILE. Brian Hughes Irvine Ranch Conservancy Guest Speaker

2. Meet our speakers Brian Hughes Community Programs Manager Irvine Ranch Conservancy David Asheim Founder & CEO Give by Cell

3. About Guide by Cell ● Division of Engage by Cell ● Founded 2004 ● Work with 4,000 organizations in 10 countries: Parks, museums, zoos, aquariums, charities, tourist venues, etc.

4. What are you trying to accomplish? What you can accomplish with mobile: ● Educate ● Improve visitor experience ● Increase membership & engagement ● Raise money

5. Why mobile? ● Multiple access points ● Great way to reach younger audience ● Allows communication with visitors before and after their visit. ● Easy way to increase engagement ● No downloads

6. Our Solutions Audio Guides Smartphone Tours Mobile Fundraising Text Messaging

7. What problems were you looking to solve?

8. How were you engaging with visitors before the tour?

9. Tell us about the demographics of your conservancy visitors.

10. Getting started You must have a huge IT and curatorial staff?

11. Audio Guides

12. Audio Guides ● Visitors can use their own phones ● Dial and enter prompts to hear audio clips ● Visitors can learn and engage at their own pace ● No downloads required ● Record audio prompts or upload existing audio files

13.

14. Audio Guides

15. What do visitors think? ● Did it increase the time spent at the conservancy? ● How was the feedback?

16. Try it! For US: Dial (949) 743-5943

17. Smartphone Tours ● Visitors can access various stops by navigating in the smartphone tour menu, scanning a QR code or sending a text message to get a link ● Share additional content about your exhibitions, such as videos, photos and more ● See which exhibits are most popular ● See which part your visitors are taking

18.

19. Text Message Alerts ● Stay connected with your visitors and staff ● Communicate event information ● Solicit donations ● Send surveys/polls after the visit

20. Visitor Feedback and Polls By making commenting and feedback easier to gather, visitors will be more inclined to give their thoughts and opinions to share with others

21. Text Chat ● Encourage visitors to ask questions while visiting your exhibit ● Questions go into a live chat room where your staff can send replies in real time ● helpful when visitors are lost in a large venue, an emergency is happening or visitors have a question about an exhibit

22. Games ● Make learning more engaging and fun ● Text message scavenger hunts, quizzes, selfie contents

23. Games

24. Mobile Fundraising ● Every visitor can donate using their phone, regardless of how much cash they have with them ● Either for everyday use or for specific events

25. Reporting

26. Contact information Give by Cell dave@givebycell.com (415) 297-6677 David Asheim Brian Hughes Community Programs Manager Irvine Ranch Conservancy

Creating Engaging Interactions with Mobile

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