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Simon Davies' (Bastion Brands) presentation at Mumbrella's Health & Wellness Marketing Summit.

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Simon Davies, Managing Director at Bastion Brands, presented on How to Market Health to Men at Mumbrella's Health & Marketing Summit.

Published in: Marketing
  • A lot of tips though and there are a lot of easy and searchable sites to recommend at having things written in your essay. I've done that before about the first day of school in college. ''what will you expect about school and write an essay showing your skills to the school'' lols. Well in some way there is also lots of sites and tips like HelpWriting.net it is helpful to us to educate ourselves and best results will lead us there. Click on it. Good luck
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Simon Davies' (Bastion Brands) presentation at Mumbrella's Health & Wellness Marketing Summit.

  1. 1. 1 Presentation prepared by © Bastion Brands 2017 How to Market Health to Men Mumbrella Health & Wellness Marketing Summit
  2. 2. 2 Presentation prepared by © Bastion Brands 2017 KEY INSIGHTS//
  3. 3. 3 Presentation prepared by © Bastion Brands 2017 Men don’t seek medical help
  4. 4. 4 Presentation prepared by © Bastion Brands 2017 Men are scared of going to the doctor.
  5. 5. 5 Presentation prepared by © Bastion Brands 2017 1. Take Health screenings and services to them Why Men don’t go to the Doctor Reasons men gave for not setting up an annual appointment with a primary care physician
  6. 6. 6 Presentation prepared by © Bastion Brands 2017 80% of men say their spouse influences their decision to see a Doctor
  7. 7. 7 Presentation prepared by © Bastion Brands 2017 Convenience is a key driver in seeking Healthcare services
  8. 8. 8 Presentation prepared by © Bastion Brands 2017 4 TIPS FOR MARKETING HEALTHCARE TO MEN//
  9. 9. 9 Presentation prepared by © Bastion Brands 2017 1. Take Health screenings and services to them
  10. 10. 10 Presentation prepared by © Bastion Brands 2017 2. Make it easy and actionable (using technology)
  11. 11. 11 Presentation prepared by © Bastion Brands 2017 3. Be straight down the line with communications, with some humour
  12. 12. 12 Presentation prepared by © Bastion Brands 2017
  13. 13. 13 Presentation prepared by © Bastion Brands 2017
  14. 14. 14 Presentation prepared by © Bastion Brands 2017 NOVARTIS AND BEARD SEASON CASE STUDY
  15. 15. 15 Presentation prepared by © Bastion Brands 2017 MEN WON’T GET THEIR SKIN CHECKED… SO WE BROUGHT THE SKIN CHECK FACILITY TO THE BEACH
  16. 16. 16 Presentation prepared by © Bastion Brands 2017

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