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Elaine Herlihy's (PayPal Australia) presentation at Mumbrella's Finance Marketing Summit.

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PayPal Australia’s Marketing Director Elaine Herlihy presented on How to Make Payments Emotional at Mumbrella's Finance Marketing Summit.

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Elaine Herlihy's (PayPal Australia) presentation at Mumbrella's Finance Marketing Summit.

  1. 1. MAKING PAYMENTS EMOTIONAL Elaine Herlihy
  2. 2. Risk and Reward
  3. 3. Odd Pears
  4. 4. Dominos circa 1995
  5. 5. Dominos circa 2017
  6. 6. Trust – The overlay to successful brand positioning

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