The sharing economy: How economic activity is shifting to, and being enhanced...Andrea Silvello
The term sharing economy is widely perceived as a synonym of “collaborative economy” or “on demand economy”, but it actually represents a very wide concept which lacks a common definition.
Rachel Botsman defines the collaborative economy as “a system that activates the untapped value of all kinds of assets through models and marketplaces that enable greater efficiency and access ”. The concept behind the sharing economy is indeed very simple: anything that is not being used can be rented out. This framework includes services such as renting, bartering, loaning, gifting, and swapping of underutilized material or immaterial possessions. These idle resources are useful to create an efficient circular system by reallocating or trading them with people who want or need them. Recycling, upcycling and sharing the lifecycle of products are common features of the sharing economy. “Waste” is the result of a misallocation of resources: today technology often allows us to easily correct that misallocation, by redistributing or trading a great variety of “sleeping” assets and resources (table 1). For instance, Uber and AirBnb platforms allow customers to share cars and homes, while TaskRabbit connects people with free time with people who need someone to perform small tasks.
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
I was invited to speak with Professor Arun Sundararajan‘s “Networks, Crowds and Markets” class on the topic of “Trust and the Sharing Economy.” The discussion focused on current trust indicators on collaborative consumption platforms and potential ideas for solving the trust issue currently present.
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8).
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
The sharing economy: How economic activity is shifting to, and being enhanced...Andrea Silvello
The term sharing economy is widely perceived as a synonym of “collaborative economy” or “on demand economy”, but it actually represents a very wide concept which lacks a common definition.
Rachel Botsman defines the collaborative economy as “a system that activates the untapped value of all kinds of assets through models and marketplaces that enable greater efficiency and access ”. The concept behind the sharing economy is indeed very simple: anything that is not being used can be rented out. This framework includes services such as renting, bartering, loaning, gifting, and swapping of underutilized material or immaterial possessions. These idle resources are useful to create an efficient circular system by reallocating or trading them with people who want or need them. Recycling, upcycling and sharing the lifecycle of products are common features of the sharing economy. “Waste” is the result of a misallocation of resources: today technology often allows us to easily correct that misallocation, by redistributing or trading a great variety of “sleeping” assets and resources (table 1). For instance, Uber and AirBnb platforms allow customers to share cars and homes, while TaskRabbit connects people with free time with people who need someone to perform small tasks.
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
I was invited to speak with Professor Arun Sundararajan‘s “Networks, Crowds and Markets” class on the topic of “Trust and the Sharing Economy.” The discussion focused on current trust indicators on collaborative consumption platforms and potential ideas for solving the trust issue currently present.
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8).
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
Future of the sharing economy An emerging view 30 March 2017Future Agenda
Humans have always shared. More recently, enabled by technology, new forms of sharing and access have begun to transform industries as well as the way we live our lives, creating financial return and social reward for participants. From AirBnB (爱彼迎 ) to Uber and Didi Chuxing, the sharing economy has rapidly moved from niche to mainstream in a number of categories, most notably accommodation and transportation.
But where next? Building on insights from the wider Future Agenda programme with recent research and interviews with a number of industry leaders and experts, we’re delighted to share an emerging view of the Future of the Sharing Economy.
Over the next few weeks we are asking for feedback and opinion from around the world. We’d really welcome your perspective, comments, challenge and additional insights to co-create an enriched informed future view for all. We will then update and share.
As with all Future Agenda output, this is being published under creative commons (share alike non commercial) so you are free to share and quote as suits.
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!
Etude PwC sur l'économie collaborative (mai 2015)PwC France
En dix ans, le concept d'économie collaborative est devenu un véritable marché impliquant de nombreuses startups comme des grandes entreprises internationales. Alors que ce marché représente aujourd’hui 15 milliards de dollars, le cabinet d’audit et de conseil PwC estime qu’il atteindra 335 milliards de dollars d’ici à 2025.
Source
Les données relatives aux consommations collaboratives des Américains sont issues de l’étude « Consumer Intelligence Series: The Sharing Economy » publiée par PwC en avril 2015. Pour cette étude, 1 000 consommateurs américains, âgés de plus de 18 ans, ont été sondés en ligne entre les 17 et 22 décembre 2014.
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Análisis en detalle de las ventajas que la economía colaborativa puede aportar a su negocio y cómo ésta puede aplicarse en múltiples sectores de actividad.
Consumer Intelligence Series: The sharing economyPwC
By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
PWC Sharing Economy Survey 2015
Selon PWC Le marché mondial de l'économie collaborative devrait atteindre près de 335 milliards de dollars d'ici à 2025, contre 15 milliards en 2014
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Dinh Le Dat (Kevin D.)
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing Economy.
Like many other companies and sectors in today’s economy, the sharing economy’s success— indeed, its very existence—has been built upon data.
Data is the fuel that powers the modern information economy. The widespread collection and use of data helps expand the array of
services available and keeps prices low—or even at zero—for a great number of digital services.
In the case of the sharing economy, data about interactions is also what facilitates the reputational feedback mechanisms that have been so crucial to the development of trust among diverse parties. (The importance of those reputational mechanisms is discussed at
greater length in section VI.)
The real sharing economy; chelsea rustum @ year of the roosterYear of the X
We need to integrate sharing into the fabric of business and interaction. There are some emerging paradigm technology examples that flip venture funding, crowd funding, value distribution, ownership, and governance on it’s side. A few examples: the DAO fund, funding 100% on the blockchain, Peerby, which crowdfunded $2 million from users, and a whole host […]
Collaborative consumption Alexandra Penel englishAlexandra Brandt
Along side with the collaborative consomption, come new economic perspectives in a context where production fails to find destinations. Beyond its business virtues, some see the possibility of a new organization of an environmental friendly and fairer society. Collaborative consumption could be the new barrier to individualist liberalism and immoral capitalism. Yes or no, is collaborative consumption the sign of the end of the world as we know it ?
"Collaboration in Cities: From Sharing to ‘Sharing Economy’". World Economic...eraser Juan José Calderón
White Paper del World Economic Forum de Diciembre de 2017 In collaboration with PwC del titulado: "Collaboration in Cities: From Sharing to ‘Sharing Economy’"
Child care in the on-demand economy: 10 keys for building successful P2P mark...Rishi Dean
This presentation was given in 2015 to second-year MBA students at the Samuel Curtis Johnson Graduate School of Management at Cornell University, as an update to those given in 2013 & 2014.
This presentation provides a background on the rise of P2P marketplace model, as one of the most dominant digital business models to emerge in the past two decades, and this trend of "Uberification" is poised to disrupt every global service industry. To better understand the drivers behind this macro trend, I outline my 10 keys to building marketplaces, and describe the 7 fundamental marketplace types.
We apply these frameworks to the specific industry case, of how Sittercity moved from a "1.0" based business model to this new on-demand model.
Sam Canavan's (Sport Heroes Group) presentation at Mumbrella's Health & Welln...Ruperta Daher
Sam Canavan, Managing Director at Sport Heroes Group, presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
Jennifer Wilson's (The Project Factory) presentation at Mumbrella's Health & ...Ruperta Daher
Jennifer Wilson, Director at The Project Factory, presented on Standing Out in the App Store: The Secret to Marketing Your Health App at Mumbrella's Health & Wellness Marketing Summit.
More Related Content
Similar to Chris Noone's (DriveMyCar) presentation at Mumbrella's Automotive Marketing Summit.
Future of the sharing economy An emerging view 30 March 2017Future Agenda
Humans have always shared. More recently, enabled by technology, new forms of sharing and access have begun to transform industries as well as the way we live our lives, creating financial return and social reward for participants. From AirBnB (爱彼迎 ) to Uber and Didi Chuxing, the sharing economy has rapidly moved from niche to mainstream in a number of categories, most notably accommodation and transportation.
But where next? Building on insights from the wider Future Agenda programme with recent research and interviews with a number of industry leaders and experts, we’re delighted to share an emerging view of the Future of the Sharing Economy.
Over the next few weeks we are asking for feedback and opinion from around the world. We’d really welcome your perspective, comments, challenge and additional insights to co-create an enriched informed future view for all. We will then update and share.
As with all Future Agenda output, this is being published under creative commons (share alike non commercial) so you are free to share and quote as suits.
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!
Etude PwC sur l'économie collaborative (mai 2015)PwC France
En dix ans, le concept d'économie collaborative est devenu un véritable marché impliquant de nombreuses startups comme des grandes entreprises internationales. Alors que ce marché représente aujourd’hui 15 milliards de dollars, le cabinet d’audit et de conseil PwC estime qu’il atteindra 335 milliards de dollars d’ici à 2025.
Source
Les données relatives aux consommations collaboratives des Américains sont issues de l’étude « Consumer Intelligence Series: The Sharing Economy » publiée par PwC en avril 2015. Pour cette étude, 1 000 consommateurs américains, âgés de plus de 18 ans, ont été sondés en ligne entre les 17 et 22 décembre 2014.
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Análisis en detalle de las ventajas que la economía colaborativa puede aportar a su negocio y cómo ésta puede aplicarse en múltiples sectores de actividad.
Consumer Intelligence Series: The sharing economyPwC
By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
PWC Sharing Economy Survey 2015
Selon PWC Le marché mondial de l'économie collaborative devrait atteindre près de 335 milliards de dollars d'ici à 2025, contre 15 milliards en 2014
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Dinh Le Dat (Kevin D.)
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing Economy.
Like many other companies and sectors in today’s economy, the sharing economy’s success— indeed, its very existence—has been built upon data.
Data is the fuel that powers the modern information economy. The widespread collection and use of data helps expand the array of
services available and keeps prices low—or even at zero—for a great number of digital services.
In the case of the sharing economy, data about interactions is also what facilitates the reputational feedback mechanisms that have been so crucial to the development of trust among diverse parties. (The importance of those reputational mechanisms is discussed at
greater length in section VI.)
The real sharing economy; chelsea rustum @ year of the roosterYear of the X
We need to integrate sharing into the fabric of business and interaction. There are some emerging paradigm technology examples that flip venture funding, crowd funding, value distribution, ownership, and governance on it’s side. A few examples: the DAO fund, funding 100% on the blockchain, Peerby, which crowdfunded $2 million from users, and a whole host […]
Collaborative consumption Alexandra Penel englishAlexandra Brandt
Along side with the collaborative consomption, come new economic perspectives in a context where production fails to find destinations. Beyond its business virtues, some see the possibility of a new organization of an environmental friendly and fairer society. Collaborative consumption could be the new barrier to individualist liberalism and immoral capitalism. Yes or no, is collaborative consumption the sign of the end of the world as we know it ?
"Collaboration in Cities: From Sharing to ‘Sharing Economy’". World Economic...eraser Juan José Calderón
White Paper del World Economic Forum de Diciembre de 2017 In collaboration with PwC del titulado: "Collaboration in Cities: From Sharing to ‘Sharing Economy’"
Child care in the on-demand economy: 10 keys for building successful P2P mark...Rishi Dean
This presentation was given in 2015 to second-year MBA students at the Samuel Curtis Johnson Graduate School of Management at Cornell University, as an update to those given in 2013 & 2014.
This presentation provides a background on the rise of P2P marketplace model, as one of the most dominant digital business models to emerge in the past two decades, and this trend of "Uberification" is poised to disrupt every global service industry. To better understand the drivers behind this macro trend, I outline my 10 keys to building marketplaces, and describe the 7 fundamental marketplace types.
We apply these frameworks to the specific industry case, of how Sittercity moved from a "1.0" based business model to this new on-demand model.
Similar to Chris Noone's (DriveMyCar) presentation at Mumbrella's Automotive Marketing Summit. (20)
Sam Canavan's (Sport Heroes Group) presentation at Mumbrella's Health & Welln...Ruperta Daher
Sam Canavan, Managing Director at Sport Heroes Group, presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
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Jennifer Wilson, Director at The Project Factory, presented on Standing Out in the App Store: The Secret to Marketing Your Health App at Mumbrella's Health & Wellness Marketing Summit.
Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...Ruperta Daher
Rebecca Howden, Editor, Be Magazine at Medibank Private, presented on Is Print Still Important for Health Products and Services at Mumbrella's Health & Wellness Marketing Summit.
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Filomena Maiese's (ASMI) presentation at Mumbrella's Health & Wellness Market...Ruperta Daher
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Amelia Phillips' (Michelle Bridges 12 Week Body Transformation) presentation ...Ruperta Daher
Amelia Phillips, Co-Founder at Voome.com.au and Michelle Bridges 12 Week Body Transformation presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
Tanya Joseph's (This Girl Can) presentation at Mumbrella's Health & Wellness ...Ruperta Daher
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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
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- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
17. ObjecLve
Case Study 1: LDV Supply
• Increase brand awareness and sales
• Try before you buy
• Dealer foot traffic
AcLvity
Results
• LDV vans offered for rental
• Pick up from dealers
• Extended test drives to demonstrate quality
• First rental generated sale of four vans
• Prompted replacement of en're fleet with LDV
20. ObjecLve
Case Study 2: Uber Demand
• Provide quality vehicles at reasonable prices
• Flexible rental periods
• Wide range and mul'ple pick up loca'ons
AcLvity
Results
• Ex-lease, ex buy-back and new vehicles
• Lowest prices, most flexible terms
• 10 pick up loca'ons
• New revenue stream for dealers and leasing companies
• Experien'al marke'ng opportuni'es
• Income opportuni'es for non-car owners
22. ObjecLve
Case Study 3: Subaru Supply
• Build brand awareness for Subaru Impreza launch
• Experien'al marke'ng campaign
• Support Subaru ‘do’ customer centric ini'a'ves
AcLvity
Results
• 101 Subaru Impreza’s rented to Uber drivers and renters
• Passengers and drivers given opportunity to experience the Impreza
• Marke'ng campaign with revenue stream
• 1000’s of Uber passengers experienced the new Impreza
• 100’s of drivers experienced extended test drive
• Significant on-road exposure
23. Case Study 3: Subaru Supply
Pilot
10 x Levorg
ExperienLal MarkeLng Campaign
101 x Impreza
ExperienLal MarkeLng Campaign
105 x XV
‘This partnership provides a tremendous opportunity to demonstrate the appeal and integrity of our cars to an
audience that may otherwise have not been exposed to our brand, or considered it in the past’.
Amanda Leaney, General Manager Marketing, Subaru
October 2016 September 2017 March 2017
25. ObjecLve
Case Study 5: Ex-Lease Supply
• Create ‘second life’ for ex-lease vehicles
• New revenue stream
• Increase pay back from vehicles
AcLvity
Results
• Vehicles available in mul'ple loca'ons
• Rented to private and corporate renters and Uber drivers
• Logis'cs managed by partners
• 100’s of vehicles on the road genera'ng income
• Extend income genera'ng life
• Increased u'lisa'on
26. ObjecLve
Case Study 6: Dealer Supply
• Access new customer base
• New revenue stream
• Try before you buy opportuni'es
AcLvity
Results
• New BMW, Jaguar, Land Rover and Mini models
• Rented to private and corporate renters
• Sydney & Melbourne
• Much lower price than tradi'onal car rental companies
• Short and long term rentals
• Significant trial opportunity
27. ObjecLve
Case Study 7: Smarcleet Demand
• Create value added opportunity for customers
• Extend product range
• Meet full range of vehicle needs
AcLvity
Results
• DriveMyCar recommended as preferred car rental provider
• Economy, commercial and luxury vehicles
• Corporate and government focus
• Lower prices
• Mee'ng needs not sa'sfied by tradi'onal car rental companies
• Wider range of vehicles