Amelia Phillips, Co-Founder at Voome.com.au and Michelle Bridges 12 Week Body Transformation presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
Sam Canavan's (Sport Heroes Group) presentation at Mumbrella's Health & Welln...Ruperta Daher
Sam Canavan, Managing Director at Sport Heroes Group, presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
Jennifer Wilson's (The Project Factory) presentation at Mumbrella's Health & ...Ruperta Daher
Jennifer Wilson, Director at The Project Factory, presented on Standing Out in the App Store: The Secret to Marketing Your Health App at Mumbrella's Health & Wellness Marketing Summit.
Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...Ruperta Daher
Rebecca Howden, Editor, Be Magazine at Medibank Private, presented on Is Print Still Important for Health Products and Services at Mumbrella's Health & Wellness Marketing Summit.
Samara Kitchener's (House of Kitch Communications) presentation at Mumbrella'...Ruperta Daher
Samara Kitchener, Founder & Director at House of Kitch Communications, presented on The Science and Strategy of Evidence-Based Content - From Making to Marketing and Measuring Impact at Mumbrella's Health & Wellness Marketing Summit.
Filomena Maiese's (ASMI) presentation at Mumbrella's Health & Wellness Market...Ruperta Daher
Filomena Maiese, Marketing & Business Development Director at Australian Self Medication Industry (ASMI) presented on Innovation and Successes in OTC Marketing at Mumbrella's Health & Wellness Marketing Summit.
Tanya Joseph's (This Girl Can) presentation at Mumbrella's Health & Wellness ...Ruperta Daher
Tanya Joseph, architect of award-winning campaign This Girl Can, presented on Inspiring Millions to Exercise: This Girl Can campaign at Mumbrella's Health & Wellness Marketing Summit.
Sam Canavan's (Sport Heroes Group) presentation at Mumbrella's Health & Welln...Ruperta Daher
Sam Canavan, Managing Director at Sport Heroes Group, presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
Jennifer Wilson's (The Project Factory) presentation at Mumbrella's Health & ...Ruperta Daher
Jennifer Wilson, Director at The Project Factory, presented on Standing Out in the App Store: The Secret to Marketing Your Health App at Mumbrella's Health & Wellness Marketing Summit.
Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...Ruperta Daher
Rebecca Howden, Editor, Be Magazine at Medibank Private, presented on Is Print Still Important for Health Products and Services at Mumbrella's Health & Wellness Marketing Summit.
Samara Kitchener's (House of Kitch Communications) presentation at Mumbrella'...Ruperta Daher
Samara Kitchener, Founder & Director at House of Kitch Communications, presented on The Science and Strategy of Evidence-Based Content - From Making to Marketing and Measuring Impact at Mumbrella's Health & Wellness Marketing Summit.
Filomena Maiese's (ASMI) presentation at Mumbrella's Health & Wellness Market...Ruperta Daher
Filomena Maiese, Marketing & Business Development Director at Australian Self Medication Industry (ASMI) presented on Innovation and Successes in OTC Marketing at Mumbrella's Health & Wellness Marketing Summit.
Tanya Joseph's (This Girl Can) presentation at Mumbrella's Health & Wellness ...Ruperta Daher
Tanya Joseph, architect of award-winning campaign This Girl Can, presented on Inspiring Millions to Exercise: This Girl Can campaign at Mumbrella's Health & Wellness Marketing Summit.
Michael McLean's (Isuzu Australia) presentation at Mumbrella's Automotive Mar...Ruperta Daher
Michael McLean, Head of Marketing and Customer Experience at Isuzu Australia presented on Isuzu Ready for Work - Repositioning the Truck at Mumbrella's Automotive Marketing Summit.
Frank Morabito's (Spinach Advertising) presentation at Mumbrella's Automotive...Ruperta Daher
Frank Morabito, Executive Creative Director and Partner at Spinach Advertising presented on What's Wrong with Auto Advertising at Mumbrella's Automotive Marketing Summit.
Professor Michael Milford's (Queensland University of Technology) presentatio...Ruperta Daher
Professor Michael Milford from Queensland University of Technology presented on Hand on with the Self-Driving Car at Mumbrella's Automotive Marketing Summit.
Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...Ruperta Daher
Mark Harland, Executive Director Marketing at General Motors Holden/General Motors International presented a keynote on Marketing The Car Without a Tail Pipe - Automotive Marketing Under a New Mobility Paradigm.
Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...Ruperta Daher
Mark Harland, Executive Director Marketing at General Motors Holden/General Motors International presented a keynote on Marketing The Car Without a Tail Pipe - Automotive Marketing Under a New Mobility Paradigm.
Simon Van Wyk's (MediaDigitalX) presentation at Mumbrella's Automotive Market...Ruperta Daher
Managing Director at MediaDigitalX, Simon Van Wyk, presented on Re-Imagining The Sales Process: Do Automotive Marketers Really Understand The Car Buyer at Mumbrella's Automotive Marketing Summit.
Bill Gillespie's (Hino Motor Sales Australia) presentation at Mumbrella's Aut...Ruperta Daher
Bill Gillespie, GM, Brand & Franchise Development at Hino Motor Sales Australia, presented on Telematics, Amazon & Driverless Trucks: The Future of The Commercial Vehicle Market.
David Woodbridge's (the labs consultancy, Project Worldwide) presentation at ...Ruperta Daher
David Woodbridge, MD of the labs consultancy, Project Worldwide presented on The Growth of Innovation Centres and Their Role in Your Business Strategy at Mumbrella's Finance Marketing Summit.
Lisa Lintern's (New Payments Platform) presentation at Mumbrella's Finance Ma...Ruperta Daher
Lisa Lintern, Communications Strategist at New Payments Platform, presented on Creating a Brand - The Rise of The New Payments Platform at Mumbrella's Finance Marketing Summit.
Brent Smart's (IAG) presentation at Mumbrella's Finance Marketing Summit.Ruperta Daher
Brent Smart, Chief Marketing Officer at IAG, presented on There’s No Such Thing as Low Involvement Products, Only Low Involvement Marketing at Mumbrella's Finance Marketing Summit.
Alex Sweeney & Alasdair Johnston's (Clarity Strategic Research) presentation ...Ruperta Daher
Directors at Clarity Strategic Research, Alex Sweeney and Alasdair Johnston, presented on How Fans Really Feel About The Amount of Sport on TV at Mumbrella's Sports Marketing Summit.
Catherine Dix's (Web Profits) presentation at Mumbrella360.Ruperta Daher
Masterclass: Catherine Dix, Head of Content Marketing & SEO at Web Profits presented on How to Get Your Content In Front of Consumers in The Online World at Mumbrella360.
Nic Blair's (Brus Media) presentation at Mumbrella360Ruperta Daher
Curated and presented by bronze sponsor Brus Media, Nic Blair, Director at Brus Media, presented on Mobile App Growth Strategies: Pre-Launch Checklist & Strategies to Grow Your Active Users at Mumbrella360.
Sally Spriggs' (KFC) presentation at Mumbrella's Sports Marketing Summit. Ruperta Daher
Sally Spriggs, Marketing Director, Group Meals at KFC and Justin Ricketts, Chairman at PRISM ANZ presented on Rise of The Bucketheads: How KFC Built a Brand Using Cricket at Mumbrella's Sports Marketing Summit.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Michael McLean's (Isuzu Australia) presentation at Mumbrella's Automotive Mar...Ruperta Daher
Michael McLean, Head of Marketing and Customer Experience at Isuzu Australia presented on Isuzu Ready for Work - Repositioning the Truck at Mumbrella's Automotive Marketing Summit.
Frank Morabito's (Spinach Advertising) presentation at Mumbrella's Automotive...Ruperta Daher
Frank Morabito, Executive Creative Director and Partner at Spinach Advertising presented on What's Wrong with Auto Advertising at Mumbrella's Automotive Marketing Summit.
Professor Michael Milford's (Queensland University of Technology) presentatio...Ruperta Daher
Professor Michael Milford from Queensland University of Technology presented on Hand on with the Self-Driving Car at Mumbrella's Automotive Marketing Summit.
Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...Ruperta Daher
Mark Harland, Executive Director Marketing at General Motors Holden/General Motors International presented a keynote on Marketing The Car Without a Tail Pipe - Automotive Marketing Under a New Mobility Paradigm.
Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...Ruperta Daher
Mark Harland, Executive Director Marketing at General Motors Holden/General Motors International presented a keynote on Marketing The Car Without a Tail Pipe - Automotive Marketing Under a New Mobility Paradigm.
Simon Van Wyk's (MediaDigitalX) presentation at Mumbrella's Automotive Market...Ruperta Daher
Managing Director at MediaDigitalX, Simon Van Wyk, presented on Re-Imagining The Sales Process: Do Automotive Marketers Really Understand The Car Buyer at Mumbrella's Automotive Marketing Summit.
Bill Gillespie's (Hino Motor Sales Australia) presentation at Mumbrella's Aut...Ruperta Daher
Bill Gillespie, GM, Brand & Franchise Development at Hino Motor Sales Australia, presented on Telematics, Amazon & Driverless Trucks: The Future of The Commercial Vehicle Market.
David Woodbridge's (the labs consultancy, Project Worldwide) presentation at ...Ruperta Daher
David Woodbridge, MD of the labs consultancy, Project Worldwide presented on The Growth of Innovation Centres and Their Role in Your Business Strategy at Mumbrella's Finance Marketing Summit.
Lisa Lintern's (New Payments Platform) presentation at Mumbrella's Finance Ma...Ruperta Daher
Lisa Lintern, Communications Strategist at New Payments Platform, presented on Creating a Brand - The Rise of The New Payments Platform at Mumbrella's Finance Marketing Summit.
Brent Smart's (IAG) presentation at Mumbrella's Finance Marketing Summit.Ruperta Daher
Brent Smart, Chief Marketing Officer at IAG, presented on There’s No Such Thing as Low Involvement Products, Only Low Involvement Marketing at Mumbrella's Finance Marketing Summit.
Alex Sweeney & Alasdair Johnston's (Clarity Strategic Research) presentation ...Ruperta Daher
Directors at Clarity Strategic Research, Alex Sweeney and Alasdair Johnston, presented on How Fans Really Feel About The Amount of Sport on TV at Mumbrella's Sports Marketing Summit.
Catherine Dix's (Web Profits) presentation at Mumbrella360.Ruperta Daher
Masterclass: Catherine Dix, Head of Content Marketing & SEO at Web Profits presented on How to Get Your Content In Front of Consumers in The Online World at Mumbrella360.
Nic Blair's (Brus Media) presentation at Mumbrella360Ruperta Daher
Curated and presented by bronze sponsor Brus Media, Nic Blair, Director at Brus Media, presented on Mobile App Growth Strategies: Pre-Launch Checklist & Strategies to Grow Your Active Users at Mumbrella360.
Sally Spriggs' (KFC) presentation at Mumbrella's Sports Marketing Summit. Ruperta Daher
Sally Spriggs, Marketing Director, Group Meals at KFC and Justin Ricketts, Chairman at PRISM ANZ presented on Rise of The Bucketheads: How KFC Built a Brand Using Cricket at Mumbrella's Sports Marketing Summit.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.