Spanish travel consulting firm born out of successful development of low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing, concretely in the tourism around food, experential tourism and new technologies. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
Destination Management Public Sector and Tourism Policy Destination Image Development Attributes of Destination Destination Planning Destination Development and Sustainable Future
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
Destination Management Public Sector and Tourism Policy Destination Image Development Attributes of Destination Destination Planning Destination Development and Sustainable Future
Digital marketing in tourism and hospitality is defined as the use of digital channels to promote a travel, tourism and hospitality related products or services.
Destination Management & DMO Stories. A focus on commercial strategies.Matteo Ciccalè
Lesson for the Master in Tourism Management of IULM University about Destination Management Organization, a special focus on e-commerce technologies and strategies.
Digital marketing in tourism and hospitality is defined as the use of digital channels to promote a travel, tourism and hospitality related products or services.
Destination Management & DMO Stories. A focus on commercial strategies.Matteo Ciccalè
Lesson for the Master in Tourism Management of IULM University about Destination Management Organization, a special focus on e-commerce technologies and strategies.
Manual for Training course on Tourism Product Development and Good Marketing ...duanesrt
From July 14th to 18th, 2014, a Training Course on Tourism Product Development and Good Marketing Practices was organised by the ESRT Programme in Vung Tau city.
This training course has been developed to provide tourism administrators from governmental agencies and Southern provincial Departments of Culture, Sports and Tourism with a deeper understanding and basic practice skills on market, process of tourism product development and marketing planning, which can be taken into their daily work.
http://odoritour.com
I uploaded this slide with the intention of providing an overview of the competition position of Indonesia in tourism asean countries - especially in terms of culture and heritage
Slide is the presentation of Dr. Laretna T. Adishakti -
organized : by the Ministry Parekraf
Secretary of the Directorate General of Tourism Destination Development
Henky Hermantoro
Our appreciation goes to the organizers and speakers who have provided enlightenment and enrichment.
at least motivate stakeholders to further develop the potential of the region, especially in terms of culture and heritage tour.( Jogjakarta Sept 10 2012 - Novotel )
Qualtrics Panel Management Product Tour: The Future of Market ResearchQualtrics
Market Research doesn’t need to be complex or difficult. With the industry’s most automated panel management solution, Qualtrics Panel Management makes doing research simple and fast.
Join us as we take an inside look at the future of panel management. You’ll learn how easy it is to recruit, engage, and reward your panel members–all in real-time. Automation is the future of panel management and Qualtrics is making research easier than ever.
Sustainable Tourism - Iceland Naturally Event | Williamsburg, VA | June 9, 2011David Brown
Defining sustainable tourism and how its capacity as a brand amplifier and marketing platform are relevant to all tourism businesses and destinations - specifically Iceland. Examples from San Francisco, TUI, Fairmont Hotels, National Geographic, and the Global Sustainable Tourism Criteria
The Demo Driven Product Development AbstractOana Juncu
Iterative product development is like a TV series: You tell a story about the product where customers are heroes. User Experience is nothing more or less than good empathetic storytelling.
Kroz saradnju sa MZ Zeleni venac, građani su ocenili kao jedan od ozbiljnijih problema, pružni prelaz na Savamali. Zajedničkom akcijom, i donacijom koju je obezbedio BUM kroz projekat "Izgradnja bezbednosnog plana u zajednici", ovaj problem je rešen postavljanjem zaštitne ograde koja bi sprečila stihijski i nekontrolisan prelaz pruge. Pored toga, izvršeno je i higijensko i hortikulturno uređenje ovog prostora, zasađena su nova stabla, postavljene nove klupe.
Spanish food industry consulting firm born out of successful development of food and travelling in low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
We are delighted to share with you the exciting news about our latest initiative at Storydoers. We have recently run a comprehensive training combo aimed at promoting the digitisation of SMEs in the rural tourism sector as part of the Erasmus+ Programme.
The training combo comprises a series of engaging and informative sessions designed to improve the digital skills and capabilities of entrepreneurs in the local tourism sector. Our aim is to equip these businesses with the tools and knowledge they need to thrive in the digital age.
STORYDOERS. DIGITAL STORYDOING FOR LOCAL TOURISM is an initiative to foster responsible tourism skills and digitalisation of people in rural areas of Europe.
STORYDOERS is a project co-funded by the Erasmus + programme of the European Commission.
The consortium consists of:
Ecosystem Europe
Diesis Network
Bulgarian Chamber of Commerce and Industry
AITR-Turismo Responsabile
Walora
Wazo Coop
Vinexus Consulting Power Point Presentation in Barcelona Winter School CETTCarles Mera
Power Point Presentation in Barcelona Winter School CETT: “Mediterranean Culinary Arts: Building Bussiness Competitiveness”.
Vinexus is a Consultancy specialising in Promotion, Communication, Commercialization of enogastronomical and touristic products. Vinexus Consulting work on helping to transform agricultural food resources into marketable tourist products.
This was the first group work for our Destination Marketing & Branding Course with Professor Alastair Morrison from Purdue University. We were asked to sketch out the broad structure of a destination management plan using Lombardy as an example of destination.
2017 Marketing Inishowen ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members.
ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
ORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, SeismonautSeismoTourism
With content changing, so has our understanding of marketing and this in itself demands a change to the processes and workflows we employ everyday within our teams. This workshop will help you to get to grips with the evolving habits of users and understand better the sort of content that inspires today's traveller, the content that truly engages and that helps destinations to stay top of mind. Tapping into these new opportunities means embracing completely different team dynamics, from roles to relationships and processes.
The latest Media Pack for the My Destination Marbella marketing platform. One of the most cost effective marketing solutions available including video, 360º vitual tours, photography, events promotion, social media promotion and much more!
Equinox Advisory Ltd. Tourism & Hospitality ServicesBernard Mallia
This is a presentation setting out the tourism and hospitality services provided by Equinox Advisory Ltd. This presentation is copyrighted by Equinox Advisory Ltd. and is intended for being used solely on www.equinoxasdvisory.com .
JourneyPalette Pitch Deck Early Stage StartupWinroseMuthee1
Discover JourneyPalette, the pioneering travel platform that is transforming the way conscious travelers explore Africa. This pitch deck unveils our innovative solution to the fragmented discovery and booking process, empowering local businesses and communities while promoting sustainable tourism practices and preserving cultural heritage.
Similar to Tourism product development and marketing consulting. Scandinavia (20)
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. We do not remember
days, we remember
moments.
Cesare Pavese (1908-1950)
Italian Writer
2
3. 3
Food Tourism
Food
Marketing
On line
Gastronomic
Influencers
Street
Marketing
&
Events
Destination
Management
Destination
Marketing
Experiential
Tourism
Product
Design
Our Services
4. 4
Our Services
Tourism area
Spezialized advisory services Tailor-made strategic
projects in tourism marketing for destinations and
private business
Experiential tourism product design. New tourists
demand new products
New distribution channels. Spezialized in e-commerce
B2C & C2C
Spezialized comunication and marketing. Taking
profit of new technologies, internet, mobile
marketing, social networks and above all influencers
Education and training: professional development
through the implementation of appropriate training
and educational programs
Food area
Spezialized advisory services in food marketing an
strategic marketing.
Innovation programs for food industries, restaurant .
Spezialized comunication and marketing. Taking profit
of new technologies, internet, mobile marketing, street
marketing, social networks and above all influencers and
PR
Education and training: training and educational
programs designed for food companies in marketing
skills.
5. 5
What are tourists looking for?
What should we do to have more satisfied
visitors?
What should be the portfolio that best suits
our potential visitors and contribute more to
our differentiation as a destination?
A Unique value proposition
6. 6
What is Experiential Tourism?
Experiential tourism is an outgrowth of
a global movement toward
experiential learning, whereby people
create meaning through direct
experience.
8. 8
The main objective of our programs is to attract diversified, profitable and multi-experiential
demand, differentiating the destination or business from its competitors.
Our work seeks to diversify supply, creating tangible, marketable experiential products and create
added value for both the tourist and the industry.
Increase profitability by generating business and engagement with the public by encouraging their
prescription and their ability to attract new customer segments.
Inspire changes in the environment to develop a sustainable tourism future and it rests on solid
foundations that can be transformative of society to achieve a more prosperous future
development.
9. 9
How do we make this happen?
• In site works
• Protection, signaling…
• Information and
services management
• Public Relations
• Advertising
• Graphic materials
• Promotions
• Human & financial
resources.
• Attractions
• Visitor services
• Organizational
capability
• Protection
• Marketing
Assess
the
potential.
Plan
and
organize.
Prepare
for
visitors
Market
for
Success
10. 10
Evolution from resources to experiences
Resources
Products
Experiences
11. 11
Main resources for experiential tourism
Gastronomy
• Each destination has typical
products and gastronomy,
completely unique and
differential
• Gastronomy is linked to the
land, to the history, to the
culture and to the people
• Our great moments and great
memories in a trip are
accompanied by food & drinks
• It’s the most affordable way to
have an experience in a
destination
12. 12
Main resources for experiential tourism
Nature
• Unique natural experience that
can only be lived in specific
destinations
• Familiar resources for locals
are great experiences for
tourists
13. 13
Main resources for experiential tourism
Mindfullness
• Silence as a tourist resource
• Finding yourself in a unique
natural environment which
invites meditation
• The attraction of not crowded
places. Feeling as an explorer
14. 14
Main resources for experiential tourism
Culture & traditions
• International references
• History and Stories, both are
central
• Avoiding prejudice and learning
on the go
• Taking part of the culture
15. 15
Main resources for experiential tourism
People
• The raw material of all
experiential tourism product
• Showing a way of life, a culture
• Increasing country pride
• Forming the best ambassadors
for the destination
17. 17
Destination marketing
People
• Communication from people to
people
• Modern mouth-ear
communication: web 2.0
• Adapted to target: languages,
culture…
• In people we trust: influencers
• SOLOMO: Social Local mobile
18. 18
Destination marketing
Seducing
• Great stories very well told:
Storytelling
• Destination lovers are the best
ambassadors
• Using modern technology:
photography, video, web,
social networks
• But always oriented to people
19. 19
Destination marketing
Sharing
• Broadcast the information to
reach more people
• Social Media & Mass Media
• Public relations, street
marketing, bellow the line…
Everything serves to
communicate!
• Branded content: An easy way
to reach deep inside the heart
of the costumers
21. They have trusted us
Client: Cluster Turístico de Santo Domingo
Project: Development of new experiential touristic
products
Results: We are working with the main Cluster in
Dominican Republic since June 2013
developing new products according with
the new tourist demands. At the moment
the project is in progress and we expect it
to conclude in December 2014 with more
than 20 new competitive experiential
products involving tourist agents and also
local people as an important part of this
job. The program is financed by the
Inter-American Development Bank.
22. They have trusted us
Client: La Rioja Turismo
Project: Marketing Direction
Results: Our CEO has directed the marketing
department of La Rioja tourism since 2001
earning numerous awards, citations and
turning to La Rioja, an unknown region for
many, a prime tourist destination, with
growth in visitors and overnight stays of
more than 15% year.
23. They have trusted us
Client: Bed4u Hotels
Project: Branding & Marketing Consultancy
Results: Since 2013 we have worked to develop the
branding and marketing of this chain "smart
cost" especially in the digital field, creating
strategic plans, campaigns and monitoring
results and ROI from them.
24. They have trusted us
Client: Talasoterapia Zelai
Project: Branding & Marketing Consultancy
Results: For this small hotel and spa located in a
wonderful setting on the Basque coast, we
have developed all the branding strategy,
based on the concept "A pact with the sea."
His seawater-based treatments offer the
customer a "pact" to restore vitality and
health through the food, a treat for the
senses. The results were marked increases
in overnight stays and, in addition, the
average expenditure per visitor. It was
possible to reverse the mediocre customer
reviews on websites.
25. They have trusted us
Client: Alma Hotels
Project: Online marketing strategy
Results: Following the opening of a new restaurant
in the hotel, we designed for them the
online marketing strategy: website design,
production photography, video and content
publishing, working with local, national and
international influencers for positioning.
The results were a marked improvement in
the number of clients and the nomination
by Tripadvisor of their hotel in Barcelona as
the best hotel in Spain.
26. They have trusted us
Client: Chile turismo
Project: Wine Tourism Development
Results: In 2002 we created a pre-project for the
development of wine tourism in Chile.
Although this country was a wine power
had not yet implemented the organization
of these resources for tourism. The project
ultimately was not carried out but served to
lay the foundations of an emerging tourist
market.
27. They have trusted us
Client: Reyno Gourmet Navarra
Project: Creativity and marketing Consultancy
Results: For the brand of quality food of Navarra
Government we have created diverse
campaigns and actions to increase brand
awareness, educate consumers on the
importance of consuming products from
certified origin and increase sales of these
products.
Right now this brand is fully consolidated
with considerable success, especially in the
field of social media and influencers which
is where most have we worked.
28. They have trusted us
Client: Grupo Comess: Lizarran, Cantina Mariachi,
Real Café Bernabeu, Rock & Ribs…
Project: Marketing on line
Results: For these restaurant chains clustered in
Comess Group we have developed for two
years (2011-2012) the online marketing
strategy and the editorial content for social
media and website, including promotions
and contests, photography, review
management, deal with influencers an ROI
control for the different brands of the
corporation.
29. They have trusted us
Client: Nerja Touristic Cave
Project: Project to improve the visit
Results: In response to conservation issues that had
the cave due to the massive tourist visits
made in recent years, a comprehensive
strategic plan was developed to improve
the visit with media and prepare an appeal
for a partial closure of the cave, keeping the
tourist resort but ensuring their sustainable
future.
30. They have trusted us
Client: Consorcio Turístico de Tierra Estella
(Navarra)
Project: Branding and Route developments
Results: For this group of tourism businesses in a
region of Navarra we implemented brand
to tourism signage and the creation of
various marked hiking trails.