1. 4195 N Saint Moritz Way
Flagstaff, AZ 86004
928-853-8664
Rob Heinrich
OBJECTIVE
To further grow my career as a part of Shamrock Foods by contributing in the areas of Sales
Growth, Marketing, Customer Service, and Net Operating Profits while supporting the company’s
mission, core values, and culture. I believe with my skill set within the foodservice industry, along
with management skills, this has allowed me to help develop the next generation of DSR’s. I am
looking forward in having the opportunity to continuing to develop as a Manager, and having the
opportunity in leading People and Managers to an improved level of service, growth and sales.
EDUCATION
High School Diploma Cortez High School 1988
Business Related Ongoing Education / Seminars
Pro Customer Sales Skills
CAB Boot Camp
University of Northern Colorado, Protein Science Training
Markon Training and site visit
Shamrock HealthCare Certified Specialist
Original Member of the ESSP Team Shamrock 2009/2010
PROFESSIONAL EXPERIENCE
Most Recent > Least Recent
Shamrock Foods Regional Sales Manager Southern Arizona/Southern California/Export Sales, Mexico
10/1/13-Present
Manage 5 Sales Teams working in Southern AZ, Southern CA and Export Sales in Mexico
Manage 5 DSM’s, 43 DSR’s, a regional office and specialist.
Responsible for 1300 customers and a sales budget exceeding 100 million
Grew 24 million in sales in 3 years
Increased margin 2% or 200 basis points in 3 years.
Promoted New DSM’s within the region.
Built a strong Team Culture full of integrity, professionalism with standards of constantly growing
Hired 25 new associates in 2 years. 9 of which were Top 10 performers from the competition.
Team continues to add New Quality Accounts from our completion.
Team exceeds in the following matrixes: A/R, Order Entry, Gross Profit dollars and sales, Off days.
One of the greatest accomplishments is building a strong driven, cohesive, promotable team.

2. Shamrock Foods Regional Sales Manager BusinessSolutions Arizona
9/1/12 – 9/30/13
Manage Multiple Specialist and Departments and Managers that support the branch/state.
Areas:Chemical, Beverage,Non-Foods, Produce,Center of the Plate and Business Developers.
Analyze deficiencies and opportunities within branch and deploy specialist.
Develop strategies for growth, penetration and regaining lost customers.
Work with Marketing on strategizing for promotions that would drive new sales.
Work throughout the state assisting with DSM’s and DSR in growing market share.
Shamrock Foods District Sales Manager Team 78 (Flagstaff)
6/2006 – 8/30/12
 Currently Manage N.AZ into S Utah. 8 Sales Reps and 1 Sales Assistant.
 Responsible for 300 customers with annual sales of 28 million in sales.
 Maintaining the highest GP Dollars and GP Percent within AZ Street Accounts
 Maintaining one of the highest A/R Percentages within AZ Street Accounts
 Consistently one of the Leading Teams within AZ Street accounts with the lowest OEE rate.
 Maintaining Team Brand Sales above the Companies Goal. With numbers in the upper 40% Range
 Northern AZ Regional Team of the Year 2008, 2009, 2010
 AZ Division District Sales Manager of the Year 2009 and 2010
Shamrock Foods District Sales Manager Team 53 (ShowLow)
1/2010 – 1/2011
Interim DSM for Team 53 along with Maintaining DSM position for Team 78 Flagstaff
 Manager 6 Sale Reps and 1 ASM
 Responsible for 300 customers with annual sales just under 20 million.
 Reestablish Team 53 identity, direction and vision.
 Develop and Train New Area Sales Manager
06/2005 - 06/2006
Director ofOperation for Compass North Development
 Over saw all departments for a Custom Home Development Company
 Managed up to 15 projects at one time from the conception stage to completion.
 Managed 35 million dollars of inventory, investments and real estate.
 Managed Engineers, Designers, Architects, Assets and all Process for Development.
Shamrock Foods DSR
01/2001 - 06/2005
 5.5 Million in Sales with a GP Rate of 18%
 Overall Performance recognized as a top performer throughout Team of the Year and Top of the Rock.
 In 2001, responsible for converting 5 million in sales for Shamrock Foods from my previous customer
base from Alliant Foodservice. This was accomplished within the first 3 months with Shamrock.
 Shamrock Elite Club 2003 and 2004

3. DSR Alliant Foodservice
06/1995 - 01/2001
 Sales Rep for the Sedona AZ Market.
 Took a 1.8 million dollar route and developed it into a 5.5 million dollar route within 4 years.
 Recognized as a Top Producer with Alliant Foodservice. Years 1999-2001.
 Helped develop and grow severalother sales reps within Northern AZ.
Transportation Lead Driver Alliant Foodservice
10/1994 – 06/1995
 Responsible in assisting Transportation Mangers in routing and scheduling trucks, driver and routes.
 Helped train, develop and onboard new drivers. Specialized in Northern AZ training within the
Mountains and snow.
Alliant Foodservice Delivery Driver
10/1990 – 10/1994
 1st
at Alliant Foodservice to obtain A CDL License within the AZ Driver Pool. This was self taught
while working nights in the foods warehouse at night.
 Delivered within the state of AZ, primarily servicing Northern AZ.
 Recognized as a top driver. Always a high production per hour with no service accidents.
Kraft Foodservice Warehouseman
10/1988 – 10/1990
 Was hired in as a loader. At that time, the lowest grade job in the warehouse.
 Promoted to a dry picker within 6 months.
 Promoted to a Freezer picker within the next six months. This was the highest level of pickers at that
time.
 While working nights as a picker, trained myself to drive tractor trailer. I would spot trucks at night.
Once night shift was over, I would go out on routes throughout the week. Passed the written and
driving CDL test with the State of AZ along with severalendorsements. First driver at Kraft
Foodservice to have a CDL.
.