1. MARGIE GONZALEZ-LAUGIER
PROFESSIONAL PROFILE
Results driven bi-lingual leader recognized as a growth catalyst, energetic sales manager and business
developer. Strong record of achievement with over 15+ years of experience in building sales, market share and
profit to both International and Domestic markets for consumer product Fortune 500’s companies. “Turn
around artist” that adds significant value in trade marketing, training, diversity, negotiations and excellent
communication skills.
KEY ACCOMPLISHMENTS
• Managed the #1 Region in the Nation - Turned around assigned region for International Cosmetics
enterprise from last place to top producer within the first 14 months of accepting the position.
• Top producer of new business - Delivered 34% of the company’s new business.
• Exceeded sales growth goals - Out of 14 regions, had the largest sales goal to achieve in the
nation, but consistently out sold the other regions with an average annual 18% growth per year.
• Propelled new business and market expansion across 10 states - Spearheaded aggressive recruiting
and business development campaign focused on empowering women, motivating and promoting over
350 independent sales managers in eight years.
PROFESSIONAL EXPERIENCE
JAFRA COSMETICS INTERNATIONAL, Westlake Village, CA 2002 – 2010
(JAFRA, a direct sales skin care subsidiary of the Gillette Company (now Procter and Gamble), was acquired in 1998 by Clayton, Dubilier and Rice and in May 2004, acquired by Vorwerk Company).
Regional Sales Manager/Hispanic Market
·Recruited to initiate change in ten state region plagued with poor sales and market growth. Additionally
transformed the territory to a performance-driven unit with energized and empowered sales teams.
·Managed 350 independent sales managers fostering mindset shift of regional leaders and sales teams to one
of “personal business franchise.” Trained managers in how to operate a business, structure sales and execute
marketing strategies.
·Effectively presented information provoking efficient product launches via advertising campaigns, end user
sales training, motivation and customer service seminars. Traveled 40-60% of time to maintain a strong pulse on
the market, sales, execution and post-launch measurements.
·Identified, supported, communicated, directed and developed high potential distributors and key sales
managers within the region utilizing the Train the Trainer concept.
·Acted as a change agent to drive and initiate recognition programs, conference call trainings, webinars and
target market zoning; instilled shared vision, inspired professional development and collaborative focus where
team spirit produced continuing organizational momentum.
·Consistently exceeded goals as indicated in the following table (using the 1st quarter of 2010 as an example):
Performance 1st Qtr 2009 1st Qtr 2010 % Growth
Resale Sales $1.3 M $1.5 M 17 %
New 1,331 1,621 22 %
Distributors/Consultants
Distributor/Consultant 4,113 5,025 23 %
Base
New Managers 3 10 233 %
Manager Base 213 241 3%
Island Market Manager, KELLOGG 2000-2002
2. • Reorganized and re-structured island markets consisting in 22 Caribbean islands with 19 distributors and
52 key customers promoting Kellogg Cereals and Convenience Foods (Eggo Waffles, Worthington soya
lines and Kashi organic cereals).
• Designed and implemented sales and marketing strategies according to demographics; managed logistics
and promotional activities attaining assigned market volume share and profitability objectives.
• Primary contact with island distributors fostering a high degree of customer service and compliance to
guidelines and programs.
International Sales Manager, MILLER BREWING COMPANY 1998-2000
• Directed ten Caribbean Islands, Dominican Republic and Puerto Rico. Motivated, directed and assisted
distributors to achieve Miller sales and merchandising objectives through the development and execution of
customized sales and marketing plans. Capitalized on opportunities and minimized negative impact of
competitive activity.
• Consulted on operations, advertising, distribution and trade marketing promotions initiatives. Converted a
five-year declining Caribbean market trend to one of 60% growth.
• Developed Dominican Republic, a 96% Presidente beer market to 178% growth.
• Grew Puerto Rico market through the promotion and distribution of two developing brands...Lite 18% and
Milwaukee's Best 21%.
• Recaptured 90% of Aruba's hotel business, increasing sales 91% vs. 1998 numbers.
Prior Experience: Strategic Channel Manager, KRAFT; Export Sales Manager, BORDEN; Marketing Analyst
and Senior Supervisor Business Development, PEPSI; Brand Manager and Promotions Coordinator, BEECHAM
(GlaxoSmithKline).
EDUCATION
1 year towards MBA-University of Phoenix, Guaynabo, PR.
BBA – Marketing and –Minor - Advertising, SOUTHERN METHODIST UNIVERSITY, DALLAS, TX
PROFESSIONAL ASSCOCIATION
Present member of the American Business Women Association, Charlotte, NC
COMMUNITY INVOLVEMENT
Charlotte Men’s Shelter: Volunteer
Friendship Trays (Meals on Wheels), Charlotte, NC: Volunteer
PROFESSIONAL TALENTS BROUGHT TO THE TABLE: BI LINGUAL SPANISH AND ENGLISH,
FAST LEARNER, CONFIDENT, CLIENT RELATIONS, PROSPECT DEVELOPMENT, PROBLEM SOLVER, MANAGE , , ,
CONFLICT, SETTING PRIORITIES, TIME MANAGEMENT COMMUNICATOR COMPUTER LITERATE EXCEL ,
WORD, POWERPOINT, SOCIABLE, TOLERANT, SELF STARTER, MANAGE INFORMATION, NEGOTIATOR, OUTSTANDING ENTERTAINER, EVENTS COORDINATOR, WORLD TRAVELER, FUND RAISING, NON
PROFITS, GOOD ETIQUETTE, PROFESSIONAL IMAGE, ADEPT AT INSTRUCTIONAL TRAINING, TOP NOTCH PRESENTING SKILLS, GOURMET COOK, STRATEGIC THINKING, TEAMWORK, MENTOR
VISIONARIES, PUBLIC SPEAKING, START UP BUSINESS, BUDGET MANAGEMENT, MICROSOFT OFFICE, FAST LEARNER
