1. KELLY J MCGUIRE
7312 Vanguard Court
Colleyville Texas 76034
469-540-9282
Kmcguire212@gmailcom
SENIOR RETAIL EXECUTIVE
Extensive experience in Operations and Marketing (product/corporate) and Executive Management for
Convenience Stores and Supermarkets. Adept at finding, training, inspiring, and leading team members to
achieve maximum performance.
Well-organized, high-energy, competitive strategic planner and negotiator, with an outstanding record
Of improving sales ... profitability ... operating efficiency ... financial control ... and customer satisfaction.
Delivered exceptional financial results in assignments across the United States and Canada.
PROFESSIONAL EXPERIENCE
CIRCLE K, Dallas Texas – 2014 - present
Vice-President Of Southwest US Division: Responsible for the successful operation of 338 Circle K convenience
stores and 14 Subways located in Texas, Oklahoma, Kansas, Colorado and New Mexico. These stores had annual inside
merchandise sales of over $425 million and $1.2 billion in fuel sales producing annual EBIT of $63 million. Direct Reports
included seven Region Operations Directors, Real Estate, Loss Prevention, Marketing, Fuel, Human Resources and
Training.
 Achieved or surpassed merchandise sales and gross-profit targets, fuel gallons and CPG and EBIT in both years.
Took Business Unit from $27 million in EBIT when I took over to $63 million in EBIT in just two years a 133% increase.
 Managed a team of over 3,600 employees.
 Lead Real Estate Team and developed a strategy to grow Southwest Business Unit from 273 stores to 338 stores in
two years through multi-store acquisitions and NTI growth, while eliminating 12 under-performing sites.
CIRCLE K, Calgary Alberta Canada – 2011 - 2014
Vice-President Of Western Canada Division: Responsible for the successful operations of 308 Mac’s convenience
stores and 8 Subways located in the provinces of Alberta, British Columbia, Saskatchewan, Manitoba and the Northwest
Territories. These stores had annual inside merchandise sales of over $645 million and $735 million in fuel sales
producing annual EBIT of $69.5 million. Direct Reports included five Region Operations Directors, Real Estate, Loss
Prevention, Marketing, Fuel, Human Resources and Training.
 Achieved or surpassed merchandise sales and gross-profit targets, fuel liters and CPL and EBIT in all three years.
Took Business Unit’s EBIT from $43 million when I took over to $69 million in three years a 60.5% increase!
 Managed a team of over 2,450 employees.
 Lead Real Estate Team and developed a strategy to grow Western Canada Business Unit from 265 stores to 308
stores in three years through multi-store acquisitions and NTI growth, while eliminating 15 under-performing sites.
CIRCLE K, Calgary Alberta Canada – 2008 - 2011
Director Of Marketing: Lead Category Management strategy that increased merchandise sales and gross profit
moving margin percent to a company best. Developed Marketing campaigns and Advertising plans that increased Mac’s
Market Share within the convenience channel. Lead financial budgeting, vendor negotiations and floor planning and
schematics for 308 Mac’s Convenience stores across Western Canada. Lead a team of eight Category Managers, Fuel
Manager, Marketing Manager and seven Analysts.
Lead the team through the determination of the product mix, pricing, placement, promotions and negotiated costs,
rebates, and promotional dollars with 150+ vendors. Conducted regular market visits to train field operations in the
successful execution of marketing programs.

2.  Met or surpassed merchandise sales and gross-profit targets, fuel liter targets and CPL for Western Canada business
unit every year.
 Developed one Category Manager into Regional Operations Director and one into a Director of Marketing.
CIRCLE K, Augusta Georgia – 2006 - 2008
Region Operations Manager Accountable for all aspects of operations including growing sales and gross profit,
managing all expense lines, recruiting hiring and training for 88 stores across Georgia and South Carolina. Lead nine
direct reports, eight Market Managers and a Territory Service Manager.
 Developed two Market Managers into Regional Operations Directors.
 Reduced Merchandise Shrink and Cash Variation by 43% over the two year span.
 Improved Turnover of Store Managers by 29% and Full-Time Customer Service Representatives by 18% over two
year span.
CIRCLE K, North Carolina and Georgia – 1996 - 2006
Marketing Category Manager (Charlotte, since 2000). Responsible for the achievement of sales and gross profit
budgets and floor planning for Center-store categories for 283 stores within the Southeast Business Unit. Co-plan the
marketing budget; determine product mix, pricing, placement, and promotion to exceed budget. Negotiate costs, rebates,
and promotional dollars with 100+ vendors. Conduct regular market visits to train field operations in the successful
execution of marketing programs.
 Met or surpassed sales and gross-profit targets, for all eight categories under management, every year.
Operations District Manager (Savannah, 1997-00). Oversaw all operating functions – e.g., staffing, training, vendor
relations, safety, security, sales, and expenses – for all 15 stores in the Savannah/Hilton Head district (a remote market):
$13.5 M in sales and $4 M in gross profit annually. Directed 15 managers over 100+ FTEs.
 1999 “Top Gun” (one of the top 10 DMs among 200+ DMs nationally). Top District (among 65+ districts
In the Eastern Region), based on P&L results, 1998 and 1999. No. 1 district in the region for employee
Retention and safety, 1998. Maintained shrink under 1% of sales every year.
Store Manager (Savannah, 1996-97). Managed a beach location with 10 FTEs, and annual sales of $1.2 million.
Also served as a multistore manager and district trainer during this time.
 Promoted rapidly to DM based on store appearance and financial performance.
TOWN & COUNTRY SUPERMARKETS, Michigan – 1975 - 1981 and 1983 - 1996
Vice President of Multi-Store Operations (Kalamazoo, 1992-96). Directed the operation of all 13 stores
Within this regional chain. Annual sales: $150 million. Oversaw 800 employees. Negotiated advertising and CMA
contracts with vendors, and building leases. Lead management negotiations on two labor contracts with the UFCW.
 Grew sales and profits each year, exceeding company forecasts and industry standards.
Store Manager (Allegan, 1983-92). Managed a $13 million/year, 65-employee store with 24% higher than average
gross profit.
Assistant Store Manager (1979-81). Lead Stock Clerk, Cashier (1975-79).
Assistant Store Manager, Harding’s Markets (96-store regional supermarket chain), Kalamazoo, MI – 1981 - 1983
EDUCATION
B.A. in Business Administration (major: Marketing), Western Michigan University, Kalamazoo, MI – 1981
Completed “Circle K of Excellence” and “Four Roles of Leadership” workshops, and the Wrigley, Hershey, Pfizer
category-management symposia.