1. RONALD J. TEW
ronaldtew@gmail.com
1960 Haynes St.
Birmingham, Michigan 48009
248-705-5702
CAREER SUMMARY
I’m a self motived and disciplined sales and management professional with over 30 years
experience in providing sales growth and customer satisfaction. I have brought success in both
retail and wholesale industries, gaining knowledge in athletic footwear, sports nutrition and the
cycling industry. My passion, desire, and understanding of industry trends have lead to
measurable sales success. The accumulation of these sales and management experiences
along with my organizational understanding and communication skills provides me a unique
prospective in my career.
Several of my major accomplishments:
• Increasing sales and doors opened at BMC 10X in five years
• Becoming one the first Regionals Sales Managers at Cervelo and doubling sales
• Leading the first Footaction location in CO to $1 million in sales
• Continuous education in management and customer service skills
CAREER HISTORY
BMC-USA, San Diego, CA. 2011-2016
Manufacturer of high performance road and mountain bicycles. Headquartered in Grenchen
Switzerland, this global brand is a leader in premium cycling experience.
Regional Sales Manager
As the RSM it was my responsibility to increase revenue. I increased sales from $200K to $2
million dollars.
• Grew dealer base from 8 shops to over 50 shops
• Traveled extensively in a 13 state territory to identify strategic partners and make sales
presentations
• Created and executed dealer demo events providing measured sales results.
• Implemented staff and consumer knowledge training and seminars on BMC products
• Provided industry best customer service resulting in dealer loyalty
• Help create sales programs for BMC partners
Cervelo Cycles, Inc., Toronto 2006-2011
Manufacturer of world class road and triathlon bicycles. Cervelo is a leading brand in both
triathlon and time trial bikes.
Regional Sales Manager
The RSM’s main responsibility is to grow revenue through existing dealers and acquiring new
partners. I grew my territory from $3.5 million to $7 million.
• Traveled and managed dealers in a 17 state region
• Grew dealer base from 9 dealers to over 50 dealers

2. • Implemented dealer and consumer demo events
• Conducted Cervelo seminars to varying audiences
• Provided extensive training for both dealers and consumers
• Helped execute multiple company wide dealer training and new product
introduction events
• Helped plan and execute expo events
• Participated in sales presentations and seminars
EAS, Acquired by Ross Products in 2005, Golden, CO 1998-2006
A leading manufacturer of Sports Nutrition products with $300 million in sales.
Territory Manager
Managed a four state territory. Responsible for managing existing account base and developing
new prospects while achieving sales goals. Other responsibilities included managing
promotional and expense budgets.
• Increased sales 25% to over $5 million by establishing relationships and creating sales
programs to ensure steady growth
• Developed largest new account in the nation in 2003
• Created partner-in- profit programs, increasing sales and customer loyalty
• Scheduled and developed employee training for EAS products
• Traveled extensively in a 4 state territory.
National Accounts Coordinator
Responsible for implementing orders and coordinating shipments for our large national
accounts. Other duties included sales and product training to insure sales growth.
• Developed, planned and implemented employee training program for a large national
retailer in five east coast cities resulting in increased EAS product knowledge and sales
growth.
Retail Sales Division
Inside sales representative covering several states. Responsible for increasing sales volume
for accounts in this territory. Accomplished this through superior communication skills and
outstanding customer service.
FOOTACTION USA, Dallas, TX 1991-1997
A leading retailer for athletic footwear with sales of $200 million.
Retail Store Manager
Responsible for all store operations. Achieving sales goals was the top priority. Managed and
lead a staff of ten employees to achieve great sales success. As part of my management
responsibilities I hired, trained, evaluated, and provided professional guidance for my staff. I
was also in charge of staff scheduling and inventory control.
• Established the first million-dollar store in Colorado by improving the teams sales and
customer service skills

3. • Improved sales from $916,000 to $1,400,000 by implementing superior customers
service to out clients and exceptional sales skills to the employees I managed
• Promoted to Manager Trainer responsible for communicating with other stores and
producing store managers due to continued success
• Established district standard for add-on sales and customer satisfaction
EDUCATION
B.S. - Business Administration, Central Michigan University 1985