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1. Research
Olivia Waller

2. Existing Product
This product is similar to mine as I am going to do merchandise for my
band and it will include bright colours on the front of my product and
include the band name at the front of the T-shirt. The colours help to
make the pattern in the middle stand out and makes it more eye
catching for the audience. With my target audience being ages 13-30
having bright colours and making it stand out will appeal to them at it
grabs attention and creates a known theme for the band which I want
to create for mine.
The mise en scene of the T-shirt is similar to how I would like my
product to look like. I will sell my merchandise with the same front
angle that is used for this product as it gives it a full view on what it
looks like and if it will appeal to the audience. I will include a main
photo in the middle of the T-shirt with the bands name underneath, I
think this layout will appeal to my primary audience of ages 13-30 as
the layout is simple and easy but makes it more wearable for people
helping it to grab more attention and appeal to more of my audience.
The font used on the T-shirt is bold and simple so it helps to make it
easy to see what it says and make it stand out from the rest of the T-
shirt. This will appeal to my target audience as my primary gender is
female having simple font will appeal to them as it takes less attention
away from main focus of the T-shirt which will be a photo in the
middle but still shows who the T-shirt is by helping my audience enjoy
the products more.
The audience will appeal to this product as it helps to involve the
audience by including a product that will show off the band to other
people.
There will be different styles and colours of merchandise that will suit
to all of my audience and help to appeal to the whole of my audience.

3. Existing Product This is a band CD cover, it is similar to mine as it is a product I am going to make.
The angle and layout used for the existing product is similar to how I would like
mine to look as you can see all the members of the band and the different poses
used to show the different people. The mise en scene of the CD cover is similar to
how I want mine also as it includes a main photo, the name of the band and the
name of the album. I think these features will appeal to my target audience as
having a main photo in the middle to grab attention.
The location the photo is taken in is very simple and doesn’t stand out helping the
models in the photo stand out as they are the main focus. This gives me an idea to
not use a bold background and to keep it simple to make the main focus being the
models stand out from everything else.
The lighting of the photo is dark on the outside and gets brighter as you get into
the middle where the band is helping them to stand out and grab attention. They
have done this to bring attention and focus on the main things on the cover in this
case it is the name of the band and the title of the album, this is a good idea to
make it eye catching for the audience and makes it look effective.
The font used on the CD cover is right in the middle of the cover making sure it is
the first thing you see to grab everyone's attention. The font is easy to read and
big. Having simple fonts helps to still make other details stand out but still helps it
to add detail and easy for the audience to see who its by and breaks everything up
to make it look effective.
The colour scheme of the existing product all go together, all the costumes used
coordinate and sets a theme for the band. They all have a similar or matching
colour on with each other, they have done this as it helps to show they are a band.
When I take the photos for my band, I am going to make sure that they coordinate
as I think it looks effective and helps to show the audience that they are a band.
It will appeal to my audience as my age range varies so people could by the CD to
listen in the car or at home helping to appeal to the audience.

4. Existing Product
This magazine article is similar to how I would like product to
look like.
The mise en scene of the magazine article is similar to how I
want my final product to look like as it includes a photo of the
band in the top right corner to show the main focus of the
magazine. This will appeal to my audience as it is easy to see
straight away who the article is about from the photos that are
the main focus to grab attention. There is also a bold title in the
top left corner showing what the article is called and what it is
about. It also includes a lot of text talking about the band and
different information which a feature I would like to include on
my product as it helps to involve the audience. Having lots of
text makes the magazine look realistic and effective, this will
help to engage the audience to the band as it helps them feel
closer and more involved with the band.
The font used on the article is simple to make it easy for the
audience to read and understand. This will help with my
audience as the age range starts with the age 13 so having
simple font will make it easier for them to read and understand
the content helping simple font be suited to my younger
audience.
This product will appeal to my audience because it helps to see
what the band is doing and upcoming events that may be
interesting for them and keep them updated and keeping the
audience involved and entertained.

5. Existing Product This is a pre 1990 CD cover is it similar to mine because I am going to
include the main photo as my band to show what the main focus is.
This helps me to see an idea on what poses I should have the models
like and what will appeal to my audience and make it obvious to them
that it is a band.
The angle of the photo is the same as I will have for mine as it shows
all the members and helps the audience to see and know straight
away who it is. The photo angle is a long shot as you can see from the
knee up, you are able to see the stance of the models and the
different body language they are giving off. This means the audience
is able to see the different personalities of the band and get to feel
more involved with the band. The background of the photo is simple
and doesn’t grab much attention which is the same as mine will be as
I would like the band to stand out from everything else. With it being
a plain blue colour for the whole of the background it helps to make
what they are wearing stand out and show you that there is a
symmetrical theme of the band with the different outfits seen on the
models.
The font used on the CD cover is simple and easy to read and follows
the colour scheme on the cover with the yellow coloured text. The
text doesn’t take any focus away from the main details in the product
e.g. the models, making it more effective and more simple for the
audience to focus more on the photo so they can see who it is.
This will appeal to my audience as it shows they are a band and uses
similar features that I want to include showing that it will grab my
audiences attention.

6. Research Analysis
• What common features do the researched products have?
• A common feature I have on my research is photos of the band with similar poses
and backgrounds.
• Another feature seen a lot is simple but bold font on the CD covers and the
magazine article.
• The angle of the photos used are all front view showing the whole band or
merchandise to show the audience.
• What aspects of the research will you include within your
on work?
• I am going to include a simple background in the back of my CD and magazine
article as it helps to make the band stand out more.
• I will also use bold simple font to make it easy for the audience to read and
understand.
• I am going to use a front angle when using my band to show each person and
their different personalities.

7. Questionnaire Analysis

8. Audience research
• Observation: 100% answered yes to this question
• What this says about my audience:
This says that my audience enjoys listening to music. This is good as my project is
based on music so having all of my audience enjoy it means that the project will
appeal to them.
• How will your product appeal to this audience:
My project is a band so it will appeal to my audience as they all enjoy listening to music. This
will help me to create products that they will enjoy as the audience like my overall theme.

9. Audience research
• Observation: 70% of my audience said yes to listening to girl/boy bands
and 30% said no.
• What this says about my audience:
It suggests that more of my audience do listen to girl/boy bands so they will enjoy
my product, this suggests that the products I am going to create will be enjoyed by
my audience. I can use this by looking at existing products for influence and get
ideas from them.
• How will your product appeal to this audience:
With my project being a band it will appeal to my audience as most of them listen
to bands so my products will interest them. It will include ideas from other existing
products making it appeal more to the audience.

10. Audience research
• Observation: 30% of my audience said yes to buying merchandise and 70% said
no for merchandise.
• What this says about my audience:
Less people would be interested in buying merchandise. This means that my
audience wouldn’t be as interested with this product compared to my other
products.
• How will your product appeal to this audience:
Some of my audience do buy merchandise from bands or artists so this will appeal to
them. This may help to get my audience interested in merchandise if the product is
something they would wear and appealing to them.

11. Audience research
• Observation: 90% of my audience say they do not buy CDs from bands or
artists but 10% say they do.
• What this says about my audience:
Most of my audience do not buy CDs however some do helping to appeal to my audience.
This does not help with my product as it is the least appealing product for my audience.
From the results you can see that this product is going to be the product my audience will
dislike the most.
• How will your product appeal to this audience:
Having the 10% of yes will appeal to this product as it will interest them and enjoy using
the product. The overall result shows that a CD cover is not the product that will appeal to
my audience the most however 10% is interested.

12. Audience research
• Observation: Pop and Rock genre of music are 40% and classical and RnB
are both 10%
• What this says about my audience:
This says that my audience are interested in more popular genres of music and
would enjoy my project more if I used Pop or Rock genre for my band. This helps
me to see what my audience preferred music genre is and makes me able to base
my band and products from it.
• How will your product appeal to this audience:
Having my band include a genre that my audience like the most will appeal
to them as they can enjoy it. This means that the products will appeal to
my audience overall because it uses the theme of genre that the audience
most enjoy.

13. Audience research
• Observation: 90% of my audience said no to reading a magazine and 10%
do read magazines.
• What this says about my audience:
This suggests that most of my audience do not read magazines but there is a small
percentage that does. This means that my audience won’t be as interested in this
product than the others. I think that my primary target audience being 13-30 a
magazine will appeal less to them but more to my secondary target audience being 30-
40.
• How will your product appeal to this audience:
My product will appeal to a small amount of my audience as they buy and read
magazines which is one of my products. It could also grab peoples attention if
it includes a band that they like as they may be interested in reading it helping
it to appeal more to my audience.

14. Audience research
• Observation: 70% of my audience think that merchandise should be
fun and colourful whereas 30% believe is should be plain and simple.
• What this says about my audience:
My audience enjoy eye catching merchandise and would prefer bright
and exciting merchandise. These results will help me because it helps
me to see what my audience want and can make sure that what I create
will suit my audience.
• How will your product appeal to this audience:
My product will appeal to my product as the theme of the band is colourful
and it will reflect this on all the different products making the merchandise
similar to how the audience want it

15. Audience research
• Observation: 50% have seen a band in concert 50% haven’t giving me
a even choice for this question.
• What this says about my audience:
This says about my audience that some of them enjoy bands than others as
they have seen them in concert. It also lets me see who of my audience is
more involved with bands and if they will enjoy my overall products.
• How will your product appeal to this audience:
It can get people more involved with bands and excite them with any upcoming events
to keep the audience entertained.

16. Audience research
• Observation: There is a mix of responses for this question 30%
chose T-shirt, 10% chose hat, 40% chose hoodie and 20% chose
sweatshirt.
• What this says about my audience:
This shows that my audience like a range of merchandise and will be happy
with any product used. It helps to get a rough idea on the more popular
products and which my audience would prefer most.
• How will your product appeal to this audience:
I will have a few different bits of merchandise for my band so this will appeal to
my audience as they will enjoy the different products I make.

17. Audience research
• Observation: 80% of my audience look at the photos in a
magazine, 10% like information and 10% look at the layout.
• What this says about my audience:
This says about my audience that they all look at different features on a
magazine and enjoy different things used for a magazine. From this I can see
that my audience will prefer photos throughout the article as it was the
highest answer.
• How will your product appeal to this audience:
I will include these features in the magazine to appeal to my audience so that
they can all enjoy the different features throughout. And help to suit all areas
of my audience so they can enjoy all of the product.

18. Interviews

19. Interview 1
• Do you buy/wear merchandise from bands or artists?
– No because the artist I listen to don’t have merchandise that I know of, if
they did then I would wear them in a heartbeat.
• Do you read or buy magazines?
– No because I’ too lazy to read, if there were audio books then I would
have a slight interest in them.
• Do you listen to a range of different genres of music or just one
genre?
– I Listen to plenty of different genres because it add more variety to my
playlist, but I do have a favourite genre.
• Do you listen or buy CDs by bands or artists?
– No I just download them off the internet to save money and I can transfer
the files onto my phone and listen to them on the go.
• Do you listen to girl/boy bands?
– No because I have no interest in that genre of music.

20. Interview 1
• Observation:
– From this interview I am able to see that they will be interested in
some of my products but won’t be at the same time and would
maybe prefer a different range of products. He is interested in
merchandise as if the band he listened to made merch then he
would wear it showing that the T-shirt for my band would interest
him. However he is not interested magazines suggesting that this
product will not appeal to him.
• What this says about my audience:
– For the interview I asked a male, which is my secondary target
gender meaning that this is less appealing to them as my primary
gender is female as the products will appeal most to them. From this
interview I am able to see this is true and my products appeal less to
them.
• How will your product appeal to this audience:
– My merchandise will appeal to this audience as they are most
interested in this product and they also enjoy music so this will keep
them interested in my project. Although this is my secondary gender
answering some of the products they will be interested in and will
appeal to them.

21. Interview 2
• Do you buy/wear merchandise from bands or artists?
– Yes I do, I think it helps to be more involved with the band/artist because
you can show support.
• Do you read or buy magazines?
– I do buy and read magazines but not very often as I mostly read
information and news on my phone and on the internet.
• Do you listen to a range of different genres of music or just one
genre?
– I do listen to a mixture of music as I am interested in different music and I
think it helps to excite my playlist and gives me more of an interest in
music.
• Do you listen or buy CDs by bands or artists?
– I do buy CDs sometimes if I want to listen to a certain person or band in
the car as this is the only place I listen to CDs otherwise I listen to music on
my phone.
• Do you listen to girl/boy bands?
– I do listen to girl and boy bands as they are fun and exciting and are
popular in the music community and use a range of genres in their songs.

22. Interview 2
• Observation:
– From this interview I can see that they will be interested in the
different products I have created as they can relate to them and be
excited by them. All of the questions help to show this as they are all
positive towards the products and shows an interest in them all.
• What this says about my audience:
– This interview was from my primary gender being female so this shows
that it suits my primary gender than my secondary as the first
interview is a lot different compared to my second suggesting that my
products are more suited to this interview. This says that my audience
will be interested in my products and will enjoy the 3 I have created as
they use the products and will use the ones I make.
• How will your product appeal to this audience:
– The products I have included are all used by this audience so they will
appeal to this audience by including products they will use. Having my
primary gender answer this interview gives me a different view on my
products as shows that they will enjoy them most.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
My primary audience is 13-30
and my secondary audience is
30-40.
• With my product being a band it helps to appeal to my
primary audience as it includes products they will be
interested in. My products will also appeal to my secondary
audience as they can also use my products and enjoy them
as the secondary audience will also enjoy the band and
their genre.
Gender
My primary gender is Female and
my secondary is Male.
• I have chosen female as my primary gender as I am
creating a girl band and I think that females will enjoy it the
most as they are able to relate to them and be the most
interested in them. My secondary gender is Male as I think
they will also be interested in the band and can find an
interest in them and the products.
Psychographic
The psychographics for my
product is Balanced.
• This suits my project the most as it is a mixture of 2 types
of psychographics which helps to cover a range of different
interests for my products I am creating.
Social Status
My primary social status is
middle class and the secondary
social status is working class.
• I chose middle class as my primary social status as I think
that they will be the most interested in my products and
enjoy the variety of different products I have created. My
secondary social status of working class will also be
interested in the project as it suits them with the variety of
products and can have a product that fits with them the
most to make it appeal to many people.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
– With product research you are able to look at a range of existing products and see different ideas used on
similar products to help get a overall look at themes and details used on different products. This is a
strength of product research as you can get a range of ideas and themes for you to use or recreate on your
own product. A weakness of product research is that there may not be products similar to your ideas
meaning it will be harder to get ideas and details for your own ideas. I used product research throughout
my project to look at existing products of the products I have created and looked at existing products to
see any details or ideas I could use on my products to make them look realistic and something that will
appeal to my audience.
– Questionnaires
– A strength of questionnaires is that you are able to ask different questions related to your own product to
get a range of answers from an audience similar to your age range to get an idea on whether your
products will appeal to your audience. A weakness of a questionnaire is that the answers you get from
your audience may not be the answers you need for your products and you may need to think of other
ideas that will appeal more to your audience to help your products be more successful. I created a
questionnaire for my products, it helps to see what your audience will enjoy and if the products I have
made are suitable for my audience and if they will be enjoyed by everyone.
– Interviews
– A strength of interviews is you can ask more questions you may not have included in your
questionnaire helping to get another range of answers for your products to see if it is right for your
audience and can get more detail and reasons why. A weakness for interviews is that the answers
you get for your questions could not be the answers you needed and could show whether the
products you have chosen are right and will appeal to your audience meaning you could have to
rethink ideas. My interviews helped me to see what things are good to include and what I shouldn’t
include to make it suit best to my audience. I will use this to helps my products appeal to everyone

26. Research Evaluation
– What sort of a response did you get?
Overall I got a good response from my research and I think there is a range of different
people in my audience and different products will appeal to different people helping it
interest the audience throughout the different products.
I think some of the responses from my audience suggest that some of them are not
interested in certain products whereas other people are interested giving me a range
of different opinions.
I can use these opinions and responses throughout my products to help to use or get
rid of certain ideas on my products to appeal to my target audience.
– How did you distribute your survey? Give an advantage and a
disadvantage
By doing my research in three different ways I helped me distribute my products and
questions to a wide range of different audiences that are interested in different things.
An advantage of having it seen by a wide range if helps to see peoples opinions on my
products to give me a view on what people will enjoy and will not enjoy. A
disadvantage of distributing my survey is that some of the answers I have got for my
survey aren’t want I wanted and shows that some of the products I have chosen may
not appeal to my audience.