SlideShare a Scribd company logo

Music video thesis

nah

1 of 6
Download to read offline
How and why music videos are
still a cultural statement and
relevant in today’s society
Why are there music videos? How have they stayed relevant in the ever-changing
landscape of film and media?

Music videos have been around since the 60s when The Beatles produced their
video for We Can Work It Out with the help of Michael Lindsay-Hogg. It was the
first video to use cinematics instead of a recording of a live performance. Through
the 60s - 70s more experimentation in film meant that artists like The Rolling
Stones and David Bowie could look into using film to add a deeper layer of
meaning to their music. In 1981 MTV was first launched creating a space for this
art form to thrive. It made it easier than ever to show music videos as they were
played 24/7. In 1992 MTV listed the directors name next to the artists as it is more
an expression of the director and less the artist as there focus is on the music. 

	 “It’s (music videos) an artwork you do because you love it (not to get 	 	
	 paid)” [M. Diva, 2019].
	 

	 Music videos mainly give the impression of the song, as a lot of people like
to perceive what the artists are thinking of when listening to the track. When we
listen to songs being played with a video we all have different points of view of the
importance, and meaning. Every now and then an artist will create such a video
with a lot of meaning such as 1-800-273-8255 by Logic which raised awareness
for suicide and gave people hope that it gets better and sometimes it is just them
singing with fancy visuals accompanied by them SAYONARA by Aries which can
be just as entertaining for different reasons as song songs and budgets don't fit a
narrative or big crew that is needed for a big shoot. Many artists create music
videos to give understanding to a song. Ed Sheeran’s lyrics are very metaphorical
and can cause confusion or misinterpretation. This can easily be resolved through
his music videos as they give a more clear storyline and makes it more clear what
he is actually singing about. Lego house by Ed Sheeran is a perfect example of
this as it about a breakup and comparing the rebuilding of it too a lego house. 

	 

	 Music videos can entertain people in a number of ways including, the actor’s
choice such as in DNA by Kendrick Lamar starring Don Cheadle, the direction and
cinematography shown in Señorita by Shawn Mendes by its MVA award in
Cinematography, the soundtrack and the script. When these are combined in a
very good way the audience can be so engaged they don’t think about all the work
that goes in as it runs so smoothly.

1
“Even if everything is now digital, who doesn’t want to have more than just
the track…I would say the track is the burger and the music video is the full meal
deal with fries and Coke” [S. Cahn, 2016]

	 

	 	 

	 They also can promote up and coming artists. Music videos create the
impression that they are established musicians as they are seen to invest in
themselves and paying people to create music videos. The relatively unknown
artist TCrook$ averages 506 monthly listeners on Spotify but the music video for
Yami by TCrook$ has a total of 30k views and has been out for 3 months (19 Nov
2019). They can set themselves apart from the millions of other artists that don't
have such an image and visuals to their craft. Music videos can also be used to
recreate an artists image over a long period of time. This can be shown in
Slipknot’s image since their formation in 1995. They went from kids that were
aggressive on stage and leaned into genres such as rap metal and nu mental to
the biggest name in heavy metal music who toned themselves down and created
more lyrical and thought provoking music. This is most evident in the evolution of
their music videos, their first video Wait and Bleed was a chaotic live version of the
song shot at Ozzfest in 1999. It shows these gruesome masks and a lot of carnage
on stage. This is a huge change from the videos from the later albums. The video
for Unsainted is much more cinematic and shows there evaluation not only in there
music but in there preserved image. They include underlying themes, subliminal
messages and intense VFX such as pulling faces apart and blowing people up,
these can be found on the video for The Devil in I.	
	
	 “In this sense the music video becomes an extension of yourself. Your choice
of style, approach and content will reveal elements of who you are – even 	 	 	
things that aren’t clear in your music” [T. Campbell, 2016]
	
	 Music videos can also give a bit extra to viewers in the way of a behind the
scenes look into the artists life, a tour, creating a song or album. The song WOW
by Post Malone is a great example of this as the whole video is a life on the road
video throughout Post Malone’s early 2019. This works so well as it’s driven by
human curiosity into the life of their favourite artist and is applicable to everyone
with a following of devoted fans.

	 “It’s not just official music videos. YouTube has interviews and live
performances and footage straight from the band tour bus. Its content you couldn’t
find anywhere else.” [Amelia, Unknown]

	 

	 A final reason music videos are created is because they are still a staple of
the filmmaking world as they give new directors a chance to work with
professionals and gain that filmmaking knowledge and improve their craft. This is
because it is easier to make 10 great music videos to show off your talent than 1
great feature/short film that shows off what you want artistically as a director.

2
“In the last five years I have constantly seen all the most refreshing and 	 	
exciting directing talent come out of music videos over other fields” [N. Doff,
Unknown].
	 To keep up with changing times in cinema the use of VFX have massively
increased from the days of just filming the band such as The Beatles I Feel Fine
video to full CGi composites and worlds being built around the artist. This is clear
in the video for panini by lil nas x. It’s clear that the music videos of today are
much more exciting and visually interesting than they were 30/40 years ago. With
the increase in visual interest it brings in more viewers which in turn brings more
publicity and fame to the artist. It’s also a way for the director to explore new ways
of approaching videos as VFXs can now be used to do anything and fulfil a
directors vision in full. The video for Voodoo In My Blood by Massive Attack and
Young Father's combines 3D objects that are composited into live-action footage
and Wide Open by The Chemical Brothers masterfully motion tracked a mesh skin
onto the actor with blended 3D elements and complex light simulations. It has
become such a staple in music videos award shows such as the VMAs have
started a Best VFX award for the companies that create the best VFX in music
videos. Past winners include BUF VFX for their work on ME! By Taylor Swift and
Passion Pictures for their work on Feel Good Inc by Gorlliaz.

	
	 “the result is absolutely spectacular and a testament to the creative
possibilities of collaborative projects” [C. Ward, 2016]
In recent years music videos have been going in many new directions. Most
notably, the VR route. With the ever growing number of cheap VR headsets and
the increased use of mobile phones for streaming it has been an untapped market.
With the ability to just move your phone around and have the video follow makes
the viewer feel like they are apart of it. This is evident in The Weekends music
video for The Hills remix as there are many layers to the video with things that can
only be seen if watching from different angles. Overall it gives the viewer better
engagement with their favourite artists and it allows them to contact to the music
not only on an audio level but on a visual level.

	 “VR lets us experience and connect to music more personally than ever
before” [T. Szirtes, 2019]

Another route that music videos are going is creating short films around songs in
an album. These are primarily done by the artist to create a visual narrative through
songs that have connected themes or situations such as blackbears Anonymous
Saga depicting the life and after life of a drug user and its effects on loved ones, or
in the case of The Unauthorised Bash Brothers Experience by The Lonely Island,
the whole album plays out as a half true biography of the Bash Brothers who were
famous baseball players in the 80s. The idea behind it is too add to the song in
ways that just music can’t be creating relationships between the audience and the
visuals in course creating that relationship between the artist and the viewer. With
the explosion of new technology and the ability to create masterpieces for cheap
this way of creating videos will be around for a long time 

3
“If artists continue to treat the music like movies don’t be surprised when
Netflix or Showtime replaces YouTube as the central hub to watch videos from your
favourite rapper.” [Y. Phillips, 2018]

Another way music videos are changing is not how we view them or the length but
where. The biggest music streaming platform Spotify (as of Jun 30, 2019) has
started to implement a video feature into their Now Playing window on mobiles
called Canvases. This is a short, usually seamlessly looped video that plays
alongside the song and gives the listener something more than just the album
cover. They are snippets from the music video, live shows or just an animation of
the album cover or fan art like Billie Eilish does on her songs. Spotifys goal with
this is to have it be an integral part of the release strategy and connect the listener
to the artist with more than just music. With the ever expanding list of artists doing
this it is clear that it will continue to grow and evolve into a new way of watching
music videos

	 “The goal is for you to have richer ways to express yourself (the artist) and to
allow listeners to engage with you and your music even more deeply” [Spotify,
2019]

Music videos have been around since the 80s and with the massive eruption of
technology and ways that artists connect and form relationships with fans through
video they are defiantly sticking around. However, due to the ever changing
landscape of film and media, you're favourite platform for viewing music videos
could be irrelevant and disappear tomorrow. 

Bibliography
Films
“1-800-273-8255 by Logic” [ dir. A Hines, 2017 ]
“DNA by Kendrick Lamar” [ dir. N Elderkin, 2017 ]
“Feel Good Inc by Gorlliaz” [ dir. P. Candeland & J.Hewlett, 2005 ]
“I Feel Fine by The Beatles” [ dir. J McGrath ]
“lego house by Ed Sheeren” [ dir. E Nava, 2011 ]
“ME! By Taylor Swift” [ dir. Swift & D. Mires, 2019 ]
“panini by lil nas x” [ dir. M Diva, 2019 ]
“SAYONARA by Aries” [ dir. M Larsson, 2018 ]
4
“Señorita by Shawn Mendes” [ dir. D Meyers, 2019 ]
“SWEAR TO GOD/HATE MY GUTS/DEAD TO ME by blackbear” [ dir. A Cullen,
2019 ]
“The Devil in I by Slipknot” [ dir. M Crahan, 2014 ]
“The Hills Remix by The Weekend ft Eminem” [ dir N. Elderkin, 2013 ]
“The Unauthorised Bash Brothers Experience by The Lonely Island” [ dir. M Diva,
2019 ]
“Unsainted by Slipknot” [ dir. M Crahan, 2019 ]
“Voodoo In My Blood by Massive Attack, Young Fathers” [ prod. R Naja & E
Dickinson, 2016 ]
“Wait and Bleed by Slipknot” [ dir. T Mignone 1999 ]
“Wide Open by The Chemical Brothers” [ dir. D O M & N I C, 2016 ]
“WOW by Post Malone” [ dir. J Defina, 2019 ]
“Yami by TCrook$” [ dir. YCImaging, 2019 ]
Quotes
VFX Artists React to Bad & Great CGi 13 (2019) YouTube Video, added by Corridor
Crew [online] Available: https://www.youtube.com/watch?v=IoRV6UBFSRM. Last
accessed 9th Nov 2019
Amelia. (2018). 40 years after video killed the radio star, YouTube is
transforming music. Here’s what brands need to know. Available: https://
www.thinkwithgoogle.com/music-videos/. Last accessed 17th Dec 2019
C, Ward. (2016). VFX Inspiration: 9 Stunning Music Videos of 2016. Available:
https://www.rocketstock.com/blog/music-video-roundup-of-2016/. Last
accessed 20th Dec 2019.
N Doff. (2016). Why Music Videos Are Still So Important: Views from inside
the industry. Available: https://medium.com/@pulsefilms/why-music-videos-
are-still-so-important-views-from-inside-the-industry-ebaa7d4758d2. Last
accessed 4th Nov 2019.
5
S, Cahn. (2016). Why Music Videos Are Still So Important: Views from inside
the industry. Available: https://medium.com/@pulsefilms/why-music-videos-
are-still-so-important-views-from-inside-the-industry-ebaa7d4758d2. Last
accessed 4th Nov 2019.
S, Perez. (2019). Get ready to see more looping videos on Spotify, as Canvas
launches into beta. Available: https://techcrunch.com/2019/10/10/get-ready-to-
see-more-looping-videos-on-spotify-as-canvas-launches-into-beta/. Last
accessed 6th Jan 2020.
T, Campbell. (2016). Why are Music Videos so Important?. Available: https://
www.epikmusicvideos.com/blog/88-why-are-music-videos-so-important.html.
Last accessed 3rd Dec 2019.
T, Szirtes. (Unknown). 10 Best VR Music Experiences. Available: https://
mbryonic.com/best-music-vr/. Last accessed 6th Jan 2020.
Y, Phillips. (2018). I Got A Story To Tell: Great Music Videos Actually Are Short
Films. Available: https://djbooth.net/features/2016-06-03-great-music-videos-
short-films. Last accessed 6th Jan 2020.
6

Recommended

Music videos timeline
Music videos timelineMusic videos timeline
Music videos timelinemeganlsx
 
Andrew Goodwin Music Video Theory
Andrew Goodwin Music Video TheoryAndrew Goodwin Music Video Theory
Andrew Goodwin Music Video TheoryJilly Hafenrichter
 
Steve Archer Music Video Theory
Steve Archer Music Video TheorySteve Archer Music Video Theory
Steve Archer Music Video TheoryOliver Cooke
 
Billie jean analysis
Billie jean analysisBillie jean analysis
Billie jean analysisraminnizami
 
Post modern music videos
Post modern music videosPost modern music videos
Post modern music videosramsz001
 
Representation in Music Videos
Representation in Music VideosRepresentation in Music Videos
Representation in Music Videosruth_media
 
Taylor Swift Music Video Analysis
Taylor Swift Music Video AnalysisTaylor Swift Music Video Analysis
Taylor Swift Music Video Analysiskenyabell1998
 
Music Video Analysis, Black Magic-Little Mix
Music Video Analysis, Black Magic-Little MixMusic Video Analysis, Black Magic-Little Mix
Music Video Analysis, Black Magic-Little MixCharlottehull
 

More Related Content

What's hot

Beyonce - Countdown Analysis
Beyonce - Countdown Analysis Beyonce - Countdown Analysis
Beyonce - Countdown Analysis leahkerner
 
Conventions of rap music videos
Conventions of rap music videosConventions of rap music videos
Conventions of rap music videosmidget22892
 
Beyoncé Music Video Analysis
Beyoncé Music Video AnalysisBeyoncé Music Video Analysis
Beyoncé Music Video Analysisklaudiagil
 
Music Video Research
Music Video ResearchMusic Video Research
Music Video Researchsamhodgson105
 
The music video industry
The music video industryThe music video industry
The music video industryJumana Ismail
 
Andrew Goodwin’s Theory
Andrew Goodwin’s TheoryAndrew Goodwin’s Theory
Andrew Goodwin’s Theoryguestc6d43a4a
 
Andrew Goodwin’s Theory and Analysis of Music Videos
Andrew Goodwin’s Theory and Analysis of Music VideosAndrew Goodwin’s Theory and Analysis of Music Videos
Andrew Goodwin’s Theory and Analysis of Music Videoschristieshee
 
The Style Of Music Videos
The Style Of Music VideosThe Style Of Music Videos
The Style Of Music Videosjackbrooks17
 
Beyoncé – ‘pretty hurts’ analysis
Beyoncé – ‘pretty hurts’ analysisBeyoncé – ‘pretty hurts’ analysis
Beyoncé – ‘pretty hurts’ analysisasiajennings
 
Indie Genre Conventions
Indie Genre ConventionsIndie Genre Conventions
Indie Genre Conventionslindax9
 
Codes and conventions of indie music videos
Codes and conventions of indie music videosCodes and conventions of indie music videos
Codes and conventions of indie music videosLaurahatcher
 
History of music videos
History of music videosHistory of music videos
History of music videosLarelleShay
 
Indie Music Videos: Conventions & Examples
Indie Music Videos:  Conventions & ExamplesIndie Music Videos:  Conventions & Examples
Indie Music Videos: Conventions & ExamplesTrampezium
 
Analysis of three music videos 2
Analysis of three music videos 2Analysis of three music videos 2
Analysis of three music videos 2DwayneGrossett
 
Carol Vernallis - Music Video Theory
Carol Vernallis - Music Video TheoryCarol Vernallis - Music Video Theory
Carol Vernallis - Music Video TheoryPaige Woods
 
Digipak analysis (1)
Digipak analysis (1)Digipak analysis (1)
Digipak analysis (1)farzinxo
 

What's hot (20)

Beyonce - Countdown Analysis
Beyonce - Countdown Analysis Beyonce - Countdown Analysis
Beyonce - Countdown Analysis
 
Conventions of rap music videos
Conventions of rap music videosConventions of rap music videos
Conventions of rap music videos
 
Beyoncé Music Video Analysis
Beyoncé Music Video AnalysisBeyoncé Music Video Analysis
Beyoncé Music Video Analysis
 
Music Video Research
Music Video ResearchMusic Video Research
Music Video Research
 
Music Video Theorists
Music Video TheoristsMusic Video Theorists
Music Video Theorists
 
The music video industry
The music video industryThe music video industry
The music video industry
 
Andrew Goodwin’s Theory
Andrew Goodwin’s TheoryAndrew Goodwin’s Theory
Andrew Goodwin’s Theory
 
Andrew Goodwin’s Theory and Analysis of Music Videos
Andrew Goodwin’s Theory and Analysis of Music VideosAndrew Goodwin’s Theory and Analysis of Music Videos
Andrew Goodwin’s Theory and Analysis of Music Videos
 
The Style Of Music Videos
The Style Of Music VideosThe Style Of Music Videos
The Style Of Music Videos
 
Beyoncé – ‘pretty hurts’ analysis
Beyoncé – ‘pretty hurts’ analysisBeyoncé – ‘pretty hurts’ analysis
Beyoncé – ‘pretty hurts’ analysis
 
Indie Genre Conventions
Indie Genre ConventionsIndie Genre Conventions
Indie Genre Conventions
 
Codes and conventions of indie music videos
Codes and conventions of indie music videosCodes and conventions of indie music videos
Codes and conventions of indie music videos
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
Indie Music Videos: Conventions & Examples
Indie Music Videos:  Conventions & ExamplesIndie Music Videos:  Conventions & Examples
Indie Music Videos: Conventions & Examples
 
Analysis of three music videos 2
Analysis of three music videos 2Analysis of three music videos 2
Analysis of three music videos 2
 
Technical Codes in Music Videos
Technical Codes in Music VideosTechnical Codes in Music Videos
Technical Codes in Music Videos
 
05. Contemporary Media Issues - Postmodern Aesthetics
05. Contemporary Media Issues - Postmodern Aesthetics05. Contemporary Media Issues - Postmodern Aesthetics
05. Contemporary Media Issues - Postmodern Aesthetics
 
Carol Vernallis - Music Video Theory
Carol Vernallis - Music Video TheoryCarol Vernallis - Music Video Theory
Carol Vernallis - Music Video Theory
 
Digipak analysis (1)
Digipak analysis (1)Digipak analysis (1)
Digipak analysis (1)
 
Music video synopsis
Music video synopsisMusic video synopsis
Music video synopsis
 

Similar to Music video thesis

The History of Music Videos
The History of Music VideosThe History of Music Videos
The History of Music Videoskmaxey18
 
Music Video: Learning Outcome One
Music Video: Learning Outcome One Music Video: Learning Outcome One
Music Video: Learning Outcome One phele1512
 
Media research music videos
Media research music videosMedia research music videos
Media research music videosBecca Smith
 
2) Evolution of Music Video
2) Evolution of Music Video2) Evolution of Music Video
2) Evolution of Music Videoalegge7nr7
 
Media research music videos2
Media research music videos2Media research music videos2
Media research music videos2Becca Smith
 
'I Want My MTV' Powerpoint
'I Want My MTV' Powerpoint'I Want My MTV' Powerpoint
'I Want My MTV' Powerpointhalimakhan
 
Initial Research of Music Videos
Initial Research of Music VideosInitial Research of Music Videos
Initial Research of Music VideosScottehT10
 
Presentation on music video's and their importance
Presentation on music video's and their importancePresentation on music video's and their importance
Presentation on music video's and their importancemattwako
 
'I WANT MY MTV' Music Video Powerpoint
'I WANT MY MTV' Music Video Powerpoint'I WANT MY MTV' Music Video Powerpoint
'I WANT MY MTV' Music Video Powerpointhalimakhan
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
Music video evolution
Music video evolution Music video evolution
Music video evolution 07bethsaun
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 

Similar to Music video thesis (20)

research
researchresearch
research
 
The History of Music Videos
The History of Music VideosThe History of Music Videos
The History of Music Videos
 
Music Video: Learning Outcome One
Music Video: Learning Outcome One Music Video: Learning Outcome One
Music Video: Learning Outcome One
 
Media essay
Media essayMedia essay
Media essay
 
Media research music videos
Media research music videosMedia research music videos
Media research music videos
 
2) Evolution of Music Video
2) Evolution of Music Video2) Evolution of Music Video
2) Evolution of Music Video
 
Media research music videos2
Media research music videos2Media research music videos2
Media research music videos2
 
'I Want My MTV' Powerpoint
'I Want My MTV' Powerpoint'I Want My MTV' Powerpoint
'I Want My MTV' Powerpoint
 
Initial Research of Music Videos
Initial Research of Music VideosInitial Research of Music Videos
Initial Research of Music Videos
 
Presentation on music video's and their importance
Presentation on music video's and their importancePresentation on music video's and their importance
Presentation on music video's and their importance
 
'I WANT MY MTV' Music Video Powerpoint
'I WANT MY MTV' Music Video Powerpoint'I WANT MY MTV' Music Video Powerpoint
'I WANT MY MTV' Music Video Powerpoint
 
History of music video
History of music videoHistory of music video
History of music video
 
Music video evolution
Music video evolution Music video evolution
Music video evolution
 
Assignment 4
Assignment 4Assignment 4
Assignment 4
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 

More from OliverNicholson7 (20)

Music video thesis
Music video thesisMusic video thesis
Music video thesis
 
Pre production
Pre productionPre production
Pre production
 
Problem solving Updated
Problem solving UpdatedProblem solving Updated
Problem solving Updated
 
Problem solving
Problem solvingProblem solving
Problem solving
 
Experiments V2
Experiments V2Experiments V2
Experiments V2
 
Experiments
ExperimentsExperiments
Experiments
 
Research pt1
Research pt1Research pt1
Research pt1
 
Research pt2
Research pt2Research pt2
Research pt2
 
0. grade response
0. grade response0. grade response
0. grade response
 
Contextual & inspiration
Contextual & inspirationContextual & inspiration
Contextual & inspiration
 
Art gallery research
Art gallery researchArt gallery research
Art gallery research
 
Evaluation
EvaluationEvaluation
Evaluation
 
Pre production
Pre productionPre production
Pre production
 
Production diary
Production diaryProduction diary
Production diary
 
Client project evaulation
Client project evaulationClient project evaulation
Client project evaulation
 
proposal
proposalproposal
proposal
 
Research client project
Research client projectResearch client project
Research client project
 
Research client project (unfinished)
Research client project (unfinished)Research client project (unfinished)
Research client project (unfinished)
 
Dslr workshop camera audit form blank 2019
Dslr workshop camera audit form blank 2019Dslr workshop camera audit form blank 2019
Dslr workshop camera audit form blank 2019
 
Ual ucas pro forma
Ual ucas pro formaUal ucas pro forma
Ual ucas pro forma
 

Recently uploaded

Mycobacteriology update 2024 Margie Morgan.ppt
Mycobacteriology update 2024 Margie Morgan.pptMycobacteriology update 2024 Margie Morgan.ppt
Mycobacteriology update 2024 Margie Morgan.pptMargie Morgan
 
Brochure-Project-tryve-elementary-dept..docx
Brochure-Project-tryve-elementary-dept..docxBrochure-Project-tryve-elementary-dept..docx
Brochure-Project-tryve-elementary-dept..docxAnnaLizaTadeo1
 
Odontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptxOdontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptxMennat Allah Alkaram
 
Nzinga Kika - The story of the queen
Nzinga Kika    -  The story of the queenNzinga Kika    -  The story of the queen
Nzinga Kika - The story of the queenDeanAmory1
 
2.27.24 Malcolm X and the Black Freedom Struggle.pptx
2.27.24 Malcolm X and the Black Freedom Struggle.pptx2.27.24 Malcolm X and the Black Freedom Struggle.pptx
2.27.24 Malcolm X and the Black Freedom Struggle.pptxMaryPotorti1
 
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdf
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdfSSC Hindu Religion and Moral Education MCQ Solutions 2024.pdf
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdfMohonDas
 
Add Products From Catalog in Odoo 17 Sales
Add Products From Catalog in Odoo 17 SalesAdd Products From Catalog in Odoo 17 Sales
Add Products From Catalog in Odoo 17 SalesCeline George
 
Successful projects and failed programmes – the cost of not designing the who...
Successful projects and failed programmes – the cost of not designing the who...Successful projects and failed programmes – the cost of not designing the who...
Successful projects and failed programmes – the cost of not designing the who...Association for Project Management
 
MEC MAJUBA SADDENED BY THE PASSING AWAY OF THREE TEACHERS FOLLOWING A CAR ACC...
MEC MAJUBA SADDENED BY THE PASSING AWAY OF THREE TEACHERS FOLLOWING A CAR ACC...MEC MAJUBA SADDENED BY THE PASSING AWAY OF THREE TEACHERS FOLLOWING A CAR ACC...
MEC MAJUBA SADDENED BY THE PASSING AWAY OF THREE TEACHERS FOLLOWING A CAR ACC...SABC News
 
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdfDr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdfDr.Florence Dayana
 
BBA 603 FUNDAMENTAL OF E- COMMERCE UNIT 1.pptx
BBA 603 FUNDAMENTAL OF E- COMMERCE UNIT 1.pptxBBA 603 FUNDAMENTAL OF E- COMMERCE UNIT 1.pptx
BBA 603 FUNDAMENTAL OF E- COMMERCE UNIT 1.pptxProf. Kanchan Kumari
 
spring_bee_bot_creations_erd primary.pdf
spring_bee_bot_creations_erd primary.pdfspring_bee_bot_creations_erd primary.pdf
spring_bee_bot_creations_erd primary.pdfKonstantina Koutsodimou
 
Permeation enhancer of Transdermal drug delivery system
Permeation enhancer of Transdermal drug delivery systemPermeation enhancer of Transdermal drug delivery system
Permeation enhancer of Transdermal drug delivery systemchetanpatil2572000
 
Plagiarism, Types & Consequences by Dr. Sarita Anand
Plagiarism, Types & Consequences by Dr. Sarita AnandPlagiarism, Types & Consequences by Dr. Sarita Anand
Plagiarism, Types & Consequences by Dr. Sarita AnandDr. Sarita Anand
 
Healthy Habits for Happy School Staff - presentation
Healthy Habits for Happy School Staff - presentationHealthy Habits for Happy School Staff - presentation
Healthy Habits for Happy School Staff - presentationPooky Knightsmith
 
Kartik Nair In Media Res Media Component
Kartik Nair In Media Res Media ComponentKartik Nair In Media Res Media Component
Kartik Nair In Media Res Media ComponentInMediaRes1
 
11 CI SINIF SINAQLARI - 9-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 9-2023-Aynura-Hamidova.pdf11 CI SINIF SINAQLARI - 9-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 9-2023-Aynura-Hamidova.pdfAynouraHamidova
 

Recently uploaded (20)

Mycobacteriology update 2024 Margie Morgan.ppt
Mycobacteriology update 2024 Margie Morgan.pptMycobacteriology update 2024 Margie Morgan.ppt
Mycobacteriology update 2024 Margie Morgan.ppt
 
Brochure-Project-tryve-elementary-dept..docx
Brochure-Project-tryve-elementary-dept..docxBrochure-Project-tryve-elementary-dept..docx
Brochure-Project-tryve-elementary-dept..docx
 
Risk in the changing world – Opportunity or threat
Risk in the changing world – Opportunity or threatRisk in the changing world – Opportunity or threat
Risk in the changing world – Opportunity or threat
 
Odontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptxOdontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptx
 
Nzinga Kika - The story of the queen
Nzinga Kika    -  The story of the queenNzinga Kika    -  The story of the queen
Nzinga Kika - The story of the queen
 
Lipids as Biopolymer
Lipids as Biopolymer Lipids as Biopolymer
Lipids as Biopolymer
 
2.27.24 Malcolm X and the Black Freedom Struggle.pptx
2.27.24 Malcolm X and the Black Freedom Struggle.pptx2.27.24 Malcolm X and the Black Freedom Struggle.pptx
2.27.24 Malcolm X and the Black Freedom Struggle.pptx
 
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdf
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdfSSC Hindu Religion and Moral Education MCQ Solutions 2024.pdf
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdf
 
Add Products From Catalog in Odoo 17 Sales
Add Products From Catalog in Odoo 17 SalesAdd Products From Catalog in Odoo 17 Sales
Add Products From Catalog in Odoo 17 Sales
 
Successful projects and failed programmes – the cost of not designing the who...
Successful projects and failed programmes – the cost of not designing the who...Successful projects and failed programmes – the cost of not designing the who...
Successful projects and failed programmes – the cost of not designing the who...
 
MEC MAJUBA SADDENED BY THE PASSING AWAY OF THREE TEACHERS FOLLOWING A CAR ACC...
MEC MAJUBA SADDENED BY THE PASSING AWAY OF THREE TEACHERS FOLLOWING A CAR ACC...MEC MAJUBA SADDENED BY THE PASSING AWAY OF THREE TEACHERS FOLLOWING A CAR ACC...
MEC MAJUBA SADDENED BY THE PASSING AWAY OF THREE TEACHERS FOLLOWING A CAR ACC...
 
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdfDr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
 
BBA 603 FUNDAMENTAL OF E- COMMERCE UNIT 1.pptx
BBA 603 FUNDAMENTAL OF E- COMMERCE UNIT 1.pptxBBA 603 FUNDAMENTAL OF E- COMMERCE UNIT 1.pptx
BBA 603 FUNDAMENTAL OF E- COMMERCE UNIT 1.pptx
 
spring_bee_bot_creations_erd primary.pdf
spring_bee_bot_creations_erd primary.pdfspring_bee_bot_creations_erd primary.pdf
spring_bee_bot_creations_erd primary.pdf
 
Permeation enhancer of Transdermal drug delivery system
Permeation enhancer of Transdermal drug delivery systemPermeation enhancer of Transdermal drug delivery system
Permeation enhancer of Transdermal drug delivery system
 
Plagiarism, Types & Consequences by Dr. Sarita Anand
Plagiarism, Types & Consequences by Dr. Sarita AnandPlagiarism, Types & Consequences by Dr. Sarita Anand
Plagiarism, Types & Consequences by Dr. Sarita Anand
 
Healthy Habits for Happy School Staff - presentation
Healthy Habits for Happy School Staff - presentationHealthy Habits for Happy School Staff - presentation
Healthy Habits for Happy School Staff - presentation
 
CLUBE PERLINGUAS .
CLUBE PERLINGUAS                        .CLUBE PERLINGUAS                        .
CLUBE PERLINGUAS .
 
Kartik Nair In Media Res Media Component
Kartik Nair In Media Res Media ComponentKartik Nair In Media Res Media Component
Kartik Nair In Media Res Media Component
 
11 CI SINIF SINAQLARI - 9-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 9-2023-Aynura-Hamidova.pdf11 CI SINIF SINAQLARI - 9-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 9-2023-Aynura-Hamidova.pdf
 

Music video thesis

  • 1. How and why music videos are still a cultural statement and relevant in today’s society Why are there music videos? How have they stayed relevant in the ever-changing landscape of film and media? Music videos have been around since the 60s when The Beatles produced their video for We Can Work It Out with the help of Michael Lindsay-Hogg. It was the first video to use cinematics instead of a recording of a live performance. Through the 60s - 70s more experimentation in film meant that artists like The Rolling Stones and David Bowie could look into using film to add a deeper layer of meaning to their music. In 1981 MTV was first launched creating a space for this art form to thrive. It made it easier than ever to show music videos as they were played 24/7. In 1992 MTV listed the directors name next to the artists as it is more an expression of the director and less the artist as there focus is on the music. “It’s (music videos) an artwork you do because you love it (not to get paid)” [M. Diva, 2019]. Music videos mainly give the impression of the song, as a lot of people like to perceive what the artists are thinking of when listening to the track. When we listen to songs being played with a video we all have different points of view of the importance, and meaning. Every now and then an artist will create such a video with a lot of meaning such as 1-800-273-8255 by Logic which raised awareness for suicide and gave people hope that it gets better and sometimes it is just them singing with fancy visuals accompanied by them SAYONARA by Aries which can be just as entertaining for different reasons as song songs and budgets don't fit a narrative or big crew that is needed for a big shoot. Many artists create music videos to give understanding to a song. Ed Sheeran’s lyrics are very metaphorical and can cause confusion or misinterpretation. This can easily be resolved through his music videos as they give a more clear storyline and makes it more clear what he is actually singing about. Lego house by Ed Sheeran is a perfect example of this as it about a breakup and comparing the rebuilding of it too a lego house. Music videos can entertain people in a number of ways including, the actor’s choice such as in DNA by Kendrick Lamar starring Don Cheadle, the direction and cinematography shown in Señorita by Shawn Mendes by its MVA award in Cinematography, the soundtrack and the script. When these are combined in a very good way the audience can be so engaged they don’t think about all the work that goes in as it runs so smoothly. 1
  • 2. “Even if everything is now digital, who doesn’t want to have more than just the track…I would say the track is the burger and the music video is the full meal deal with fries and Coke” [S. Cahn, 2016] They also can promote up and coming artists. Music videos create the impression that they are established musicians as they are seen to invest in themselves and paying people to create music videos. The relatively unknown artist TCrook$ averages 506 monthly listeners on Spotify but the music video for Yami by TCrook$ has a total of 30k views and has been out for 3 months (19 Nov 2019). They can set themselves apart from the millions of other artists that don't have such an image and visuals to their craft. Music videos can also be used to recreate an artists image over a long period of time. This can be shown in Slipknot’s image since their formation in 1995. They went from kids that were aggressive on stage and leaned into genres such as rap metal and nu mental to the biggest name in heavy metal music who toned themselves down and created more lyrical and thought provoking music. This is most evident in the evolution of their music videos, their first video Wait and Bleed was a chaotic live version of the song shot at Ozzfest in 1999. It shows these gruesome masks and a lot of carnage on stage. This is a huge change from the videos from the later albums. The video for Unsainted is much more cinematic and shows there evaluation not only in there music but in there preserved image. They include underlying themes, subliminal messages and intense VFX such as pulling faces apart and blowing people up, these can be found on the video for The Devil in I. “In this sense the music video becomes an extension of yourself. Your choice of style, approach and content will reveal elements of who you are – even things that aren’t clear in your music” [T. Campbell, 2016] Music videos can also give a bit extra to viewers in the way of a behind the scenes look into the artists life, a tour, creating a song or album. The song WOW by Post Malone is a great example of this as the whole video is a life on the road video throughout Post Malone’s early 2019. This works so well as it’s driven by human curiosity into the life of their favourite artist and is applicable to everyone with a following of devoted fans. “It’s not just official music videos. YouTube has interviews and live performances and footage straight from the band tour bus. Its content you couldn’t find anywhere else.” [Amelia, Unknown] A final reason music videos are created is because they are still a staple of the filmmaking world as they give new directors a chance to work with professionals and gain that filmmaking knowledge and improve their craft. This is because it is easier to make 10 great music videos to show off your talent than 1 great feature/short film that shows off what you want artistically as a director. 2
  • 3. “In the last five years I have constantly seen all the most refreshing and exciting directing talent come out of music videos over other fields” [N. Doff, Unknown]. To keep up with changing times in cinema the use of VFX have massively increased from the days of just filming the band such as The Beatles I Feel Fine video to full CGi composites and worlds being built around the artist. This is clear in the video for panini by lil nas x. It’s clear that the music videos of today are much more exciting and visually interesting than they were 30/40 years ago. With the increase in visual interest it brings in more viewers which in turn brings more publicity and fame to the artist. It’s also a way for the director to explore new ways of approaching videos as VFXs can now be used to do anything and fulfil a directors vision in full. The video for Voodoo In My Blood by Massive Attack and Young Father's combines 3D objects that are composited into live-action footage and Wide Open by The Chemical Brothers masterfully motion tracked a mesh skin onto the actor with blended 3D elements and complex light simulations. It has become such a staple in music videos award shows such as the VMAs have started a Best VFX award for the companies that create the best VFX in music videos. Past winners include BUF VFX for their work on ME! By Taylor Swift and Passion Pictures for their work on Feel Good Inc by Gorlliaz. “the result is absolutely spectacular and a testament to the creative possibilities of collaborative projects” [C. Ward, 2016] In recent years music videos have been going in many new directions. Most notably, the VR route. With the ever growing number of cheap VR headsets and the increased use of mobile phones for streaming it has been an untapped market. With the ability to just move your phone around and have the video follow makes the viewer feel like they are apart of it. This is evident in The Weekends music video for The Hills remix as there are many layers to the video with things that can only be seen if watching from different angles. Overall it gives the viewer better engagement with their favourite artists and it allows them to contact to the music not only on an audio level but on a visual level. “VR lets us experience and connect to music more personally than ever before” [T. Szirtes, 2019] Another route that music videos are going is creating short films around songs in an album. These are primarily done by the artist to create a visual narrative through songs that have connected themes or situations such as blackbears Anonymous Saga depicting the life and after life of a drug user and its effects on loved ones, or in the case of The Unauthorised Bash Brothers Experience by The Lonely Island, the whole album plays out as a half true biography of the Bash Brothers who were famous baseball players in the 80s. The idea behind it is too add to the song in ways that just music can’t be creating relationships between the audience and the visuals in course creating that relationship between the artist and the viewer. With the explosion of new technology and the ability to create masterpieces for cheap this way of creating videos will be around for a long time 3
  • 4. “If artists continue to treat the music like movies don’t be surprised when Netflix or Showtime replaces YouTube as the central hub to watch videos from your favourite rapper.” [Y. Phillips, 2018] Another way music videos are changing is not how we view them or the length but where. The biggest music streaming platform Spotify (as of Jun 30, 2019) has started to implement a video feature into their Now Playing window on mobiles called Canvases. This is a short, usually seamlessly looped video that plays alongside the song and gives the listener something more than just the album cover. They are snippets from the music video, live shows or just an animation of the album cover or fan art like Billie Eilish does on her songs. Spotifys goal with this is to have it be an integral part of the release strategy and connect the listener to the artist with more than just music. With the ever expanding list of artists doing this it is clear that it will continue to grow and evolve into a new way of watching music videos “The goal is for you to have richer ways to express yourself (the artist) and to allow listeners to engage with you and your music even more deeply” [Spotify, 2019] Music videos have been around since the 80s and with the massive eruption of technology and ways that artists connect and form relationships with fans through video they are defiantly sticking around. However, due to the ever changing landscape of film and media, you're favourite platform for viewing music videos could be irrelevant and disappear tomorrow. Bibliography Films “1-800-273-8255 by Logic” [ dir. A Hines, 2017 ] “DNA by Kendrick Lamar” [ dir. N Elderkin, 2017 ] “Feel Good Inc by Gorlliaz” [ dir. P. Candeland & J.Hewlett, 2005 ] “I Feel Fine by The Beatles” [ dir. J McGrath ] “lego house by Ed Sheeren” [ dir. E Nava, 2011 ] “ME! By Taylor Swift” [ dir. Swift & D. Mires, 2019 ] “panini by lil nas x” [ dir. M Diva, 2019 ] “SAYONARA by Aries” [ dir. M Larsson, 2018 ] 4
  • 5. “Señorita by Shawn Mendes” [ dir. D Meyers, 2019 ] “SWEAR TO GOD/HATE MY GUTS/DEAD TO ME by blackbear” [ dir. A Cullen, 2019 ] “The Devil in I by Slipknot” [ dir. M Crahan, 2014 ] “The Hills Remix by The Weekend ft Eminem” [ dir N. Elderkin, 2013 ] “The Unauthorised Bash Brothers Experience by The Lonely Island” [ dir. M Diva, 2019 ] “Unsainted by Slipknot” [ dir. M Crahan, 2019 ] “Voodoo In My Blood by Massive Attack, Young Fathers” [ prod. R Naja & E Dickinson, 2016 ] “Wait and Bleed by Slipknot” [ dir. T Mignone 1999 ] “Wide Open by The Chemical Brothers” [ dir. D O M & N I C, 2016 ] “WOW by Post Malone” [ dir. J Defina, 2019 ] “Yami by TCrook$” [ dir. YCImaging, 2019 ] Quotes VFX Artists React to Bad & Great CGi 13 (2019) YouTube Video, added by Corridor Crew [online] Available: https://www.youtube.com/watch?v=IoRV6UBFSRM. Last accessed 9th Nov 2019 Amelia. (2018). 40 years after video killed the radio star, YouTube is transforming music. Here’s what brands need to know. Available: https:// www.thinkwithgoogle.com/music-videos/. Last accessed 17th Dec 2019 C, Ward. (2016). VFX Inspiration: 9 Stunning Music Videos of 2016. Available: https://www.rocketstock.com/blog/music-video-roundup-of-2016/. Last accessed 20th Dec 2019. N Doff. (2016). Why Music Videos Are Still So Important: Views from inside the industry. Available: https://medium.com/@pulsefilms/why-music-videos- are-still-so-important-views-from-inside-the-industry-ebaa7d4758d2. Last accessed 4th Nov 2019. 5
  • 6. S, Cahn. (2016). Why Music Videos Are Still So Important: Views from inside the industry. Available: https://medium.com/@pulsefilms/why-music-videos- are-still-so-important-views-from-inside-the-industry-ebaa7d4758d2. Last accessed 4th Nov 2019. S, Perez. (2019). Get ready to see more looping videos on Spotify, as Canvas launches into beta. Available: https://techcrunch.com/2019/10/10/get-ready-to- see-more-looping-videos-on-spotify-as-canvas-launches-into-beta/. Last accessed 6th Jan 2020. T, Campbell. (2016). Why are Music Videos so Important?. Available: https:// www.epikmusicvideos.com/blog/88-why-are-music-videos-so-important.html. Last accessed 3rd Dec 2019. T, Szirtes. (Unknown). 10 Best VR Music Experiences. Available: https:// mbryonic.com/best-music-vr/. Last accessed 6th Jan 2020. Y, Phillips. (2018). I Got A Story To Tell: Great Music Videos Actually Are Short Films. Available: https://djbooth.net/features/2016-06-03-great-music-videos- short-films. Last accessed 6th Jan 2020. 6