Here are some key points about using animation in the art gallery documentary project: - Parallax animation can bring classical paintings to life by animating different elements within the frames. This fits well with the subject matter. - Examples like Monty Python movies use this technique for comedic effect through silly/exaggerated motions during transitions. A lighthearted tone could appeal to younger audiences. - However, animated segments need to feel cohesive with the rest of the footage. The documentary overall can't feel too disjointed tonally. - Desperate Housewives' opening uses various artworks and provides a sense of visual variety. Animation allows flexible use of different source materials. - Additional techniques like stop motion

1. Art Project Research

2. The Artist
Dieric Bouts:
Very little is known about his early life, as he wasn’t documented until 1457,
suggesting that painting wasn’t an early job for him.
He was an early Netherlandish painter born in 1415
He may have studied under Jan van Eyck and Rogier van der Weyden
He is first documented in Leuven in 1457 and worked there until he died in
1475
Bouts was one of the first northern painters to demonstrate the use of a single
vanishing point. A technique that uses parallel lines to create one point where
the background appears to disappear in the distance.
His earliest dated work is ‘Portrait of a Man’ from 1462, which is thought to be
another painter from the Netherlands, Jan van Winckele
It’s suggested that his lack of realism in anatomy could reflect the sober
religious intensity of the northern Netherlands
He became the official painter of the city of Louvain in 1468

3. The Painting
Dieric Bouts: Saint Luke drawing the
virgin and child
The centrepiece of the exhibition is a painting by Dieric Bouts. The painting is important to
the exhibition as it is seen as a masterpiece. The painting also works as a focal point for
the exhibition as it has strong ties to themes of religion and a strange visual style, which
sets it apart from different variations of this image.
Artist such as Jan Van Eyck and Rogier Van Der Weyden have made other depictions of
the image.
The painting has various interesting details such as the subtly visible removal of a halo
above Mary’s head which most likely done to make the painting look more realistic. Other
details include the artist’s workstation in the background, the apple Mary is holding,
buildings in the background and the tiled floor.
Saint Luke was one of the four evangelists. He painted the Virgin Mary and child as
depicted in this painting
The painting began production in C1470 and was completed in C1480 this was on a loan
from the Bowes museum.
The painting has had an x-ray, which revealed what the painting was going to look like as
well as showing that it was transferred from wood to canvas.
In 2016 the painting was banned from leaving the UK.

4. The Exhibition
Focus on imagination, science and skill
Takes inspiration from the masterpiece status of Saint Luke Drawing the
Virgin and Child
It thematises creation as both divine inspiration and study of the world
It will consider how artists make images both materially and conceptually
How they project ideas about their practices back out to the world
This show will take the visitor on a journey through time, discovering the ways
that artists design their artworks to affect viewers
The second section takes the Saint Luke painting as an archetype for later
representations of artists at work in the studio. It will feature works by more
modern artists including Lawrence Alma-Tadema, Leonard Rosoman and
Rosalba Carriera. Drawing liberally upon the Gallery’s own collections.
The third section examines artworks from the so-called ‘Golden Age’ of Dutch
and Flemish art, and juxtaposes them with new works they have inspired by
contemporary artist Christopher Cook.

5. Audience
Looking at data on www.hesa.ac.uk it is clear to see that most creative art and
design students are female with around a third of the students being female.
Looking at different social media plat forms to see where the target audience
for this project is most present it is very clear to see that the target audience is
most present on Instagram and Snapchat than other social media platforms
so advertising the art gallery and the exhibition on these two platforms could
help us promote out event to our target audience. We could show a few short
clips of our final product on these social media plat forms to make people
aware of our upcoming event. The fact that creative art and design students
are mostly female shouldn’t really effect out advertisement on social media
due to the fact a higher percentage of accounts on social media plat forms are
women's accounts. Younger consumers are fed up with traditional forms of
ads. According to Forbes, this demographic find traditional ads altogether
annoying! They go out their way to avoid traditional ads, making them far less
effective in general but particularly so when it comes to engaging this

6. Primary Audience Research
Primary Audience Research
Q1 – How old are you?
Average age: 28
Responses: 98
Q2 – Have you ever been to York art gallery?
Yes: 42.86%
No: 57.14%
Q3 – Are you interested in art or history?
Yes, both: 44.90%
Art 16.33%
History: 20.41%
Neither: 18.37%
Q4 – Have you ever studied art/history at school/college/university?
Yes: 50%
No: 50%

7. “Will it be that different than the last time I went? Probably not.”
“nothing”
“Time and cost”
“The art I’m interested in tends to not be in art galleries and I’m not particularly bothered about going to museums.”
“Time”
“Economy and travel costs”
“Free time and awareness of interesting exhibitions”
“They are mainly in cities”
“Im lazy”
“Distance”
“Free time”
“Nothing to be honest, I’ve already been to most in York through my life, so I haven’t had the urge to go back at all”
“Time”
“cost, very poor quality and uninspiring selection of artworks on show at York Art Gallery”
“Interest”
“Nothing”
“Lack of time”
“My partner has ME/CFS, we have an assistance dog & wheelchair. York is hard to get around & expensive to park,
so it would have to be something we really want to see (We live in Scarborough”
“Busy schedule”
“Time”
“Lack of time”
“Cost”
“Work and a 10 month old baby.”
“Effort”
“Time really”
“Limited spare time during museum opening hours”
“Feeling uncomfortable. Being ignored. Would be if it was more guided by people there”
“Uni work”
“Boring”
“Other priorities”
“If not child friendly”
“Time and access”
“Cost and parking”
“Time”
“Time”
“time”
“Boring”
“Travel”
“interest in the exhibition”
“My location in relation to museums and galleries and lack of exhibitions
that interest me.”
“Lack of money for travel (Not in York, in West Yorkshire”
“money and time”
“cost and distance”
“Nothing really, if anything, distance”

8. Primary Audience (Breakdown)From the ninety eight responses we got to our survey we found the average age was twenty eight years old. Out
of the ninety eight people that responded to or survey 42.86% have been to the art gallery more so there are a
good amount of people that already know the sort of stuff they can expect from the art gallery but we will want to
try and advertise our event in a way that will make the other half of these people want to come for the first time.
Majority of the people that responded say they have an interest in both art and history so looking into the
historical context of the Bouts piece will appeal to these people and will allow us to hook them and grab there
attention to make them want to come our event.
From the responses to question four “Have you ever studied art/history at school/college/university?” it was a fifty
fifty split on yes and no. I think we will have to take this into consideration when making our videos so that we
can give information to viewers that know nothing about art or history at all so they do not get given lots of
information that makes no sense to them but also so the people that already might know some stuff about the
piece and the history behind it don’t get bored and still get something out of our event.
From the written responses to question six 34.07% of the responses were to do with time (having free time to go
to these sorts of places) and 21.98% were to do with cost (cost of the gallery and other).
From the responses to question seven majority of people said they would engage with moving image, photos or
interactive workshops so making majority of our projects visual or hands on would be the best option so that our

9. Job Roles
• Will - Animation Director
• Ewan - Director / Editor
• Adam - Head of product design / Assistant
Camera
• Jack - Cinematographer / Writer
• Holly - Production Manager / Writer / Events
Co-ordinator
• Oliver - Director / Editor / Sound Tech

10. Production Management
Production managers are responsible for the technical management, supervision
and control of industrial production processes.
Responsibilities of the job include:
•Leading the planning of the project
•Coordinating staff
•Planning and organising production ( +scheduling the project)
•Resource planning and allocation
•Negotiating and agreeing budgets and timescales with clients
•Managers ensuring that health and safety regulations are met
•determining quality control standards
•overseeing production processesre-negotiating timescales or schedules as
necessary
•selecting, ordering and purchasing materials
•organising the repair and routine maintenance of production equipment
•To lead the team with confidence

11. Directing For Documentary
Have a clear idea for what you want to do.
Make sure you’re passionate about what you’re doing, if you enjoy
it, the finished product will be much better
In pre-production, stay organised. Create an equipment list, a
production schedule, have a visual style described, and think about
the music that you want to go with it.
In production, everyone needs a clear idea of their roles going
forward. They need to know what they are doing, when they are
doing it, and how they are doing it. As well as this, always film more
than enough. It’s a lot better to end up with too much footage than
too little. As a director, always keep calm and flexible with ideas,
everyone should be able to voice their opinion.

12. Documentary TechniquesVoice-Over: A commentary by the filmmaker. It is usually added in post
production. It allows the filmmaker to speak directly to the viewer, giving
out information and opinions.
Direct and Indirect interviews: It allows people bring filmed to speak directly
about events and directly answer questions given to them. They give the
documentary an added sense of realism. These interviews can be effected by
lighting, colour scheme, framing, and camera angles. These all impact the
audience’s perspective of the person who is speaking.
Actuality: Raw film footage of real life events. This isn’t reenactments but rather
footage of the item really happening. (In the case of the art gallery, this could be
something like filming people fixing up a painting).
Re-enactment: Artificial scenes which are reconstructed to show factual
information as well as giving viewers a sense of realism for what the event was
really like. Many more effects are used during production to make it more
cinematic, which indicates that the footage is not real.
Montage: A montage sequence conveys ideas visually by putting them in a
specific order. This can be paired with some narration to indicate a change in
time and place within the film.
Exposition: This occurs at the beginning and introduces the important themes.
This is arguably the most important of the techniques as it creates the viewer’s
first impression and grabs their attention.

13. Camera Operating
Documentary Ethics
1.Could it be argued there is no such thing as an observational
documentary?
2.Participatory: Michael Moore – uses own personal stories to
larger political or social issues. Some critics accused him of
staging parts of the film, misleading his subjects and even
ambushing them with unexpected questions.
3.Can be questioned over truthfulness – Grizzly Man
4.We all have to decide our own boundaries and moral line
Camera Operating/Cinematography
A camera operator, or depending on the context cameraman or
camerawoman, is a professional operator of a film camera or
video camera as part of a film crew. The term "cameraman" does

14. Documentary Post Production
• Editing
• Video editing is the process of manipulating and rearranging video shots
to create a finished film. Editing is usually considered to be the most
important part of a production as a bad edit can completely ruin what the
director is going for. However a good edit can pull a film back from being
bad as the editor can fix story problems and change the flow of the film
to better match what is wanted
• An example of good editing is Baby Driver (edt. Paul Machliss) as it
adds to the story, creating excitement and anticipation for the audience
when Machliss and Wright cuts from one scene or sequence to the next
sequence or action scene
• A few key techniques I will implement into the edit is hiding jump cuts
with the addition of another camera and lots of B-roll. This help
streamline the video as the viewer won’t be distracted by annoying jump
cuts. I will also only have simple graphics and text, text with a shadow
for the written part and simple black and white (where applicable)
images and symbols.

15. Documentary Post Production
• Sound Design
• Sound design is the art and practice of creating sound tracks for a
variety of needs. It involves specifying, acquiring or creating audio
elements using audio production techniques and tools. Sound
design commonly involves performing and editing of previously
composed or recorded audio, such as sound effects and dialogue
for the purposes of the medium, but it can also involve creating
sounds from scratch through synthesisers and MIDI controllers.
• A great example of this is Wall-E the whole story is too without a lot
of dialogue so the the sound created for each of the movement had
to be perfect. Ben Burtt, the sound designer, combined real world
sounds and synthesised sounds to create over 2500 different
noises for all the characters and all there movements
• I am going to make the sound design subtle but there. This is the
best practise for documentaries as its adds realism through realistic
sounds but if used too often can be distracting for audiences.

16. Documentary Post Production
• Colour grading is the process of improving the appearance of an image.
Various attributes of an image such as contrast, colour, saturation, detail,
black level, and white point can adjusted to get the best possible image.
Usually a LUT is applied to do it quickly and correctly. Colour correction on
the other hand is the process of slightly changing the overall colour of an
image so there's a consistent colour temperature throughout the entire film
and thus, a consistent look for the story. This is usually balancing the white
and black levels, changing the white balance and making scenes brighter.
• A good example of this is in the Netflix series 13 reasons why. The colourist
for this show, Laura Fazio, made the scenes pre-death warm and bright and
the scenes post-death cold and blue with the vibrancy muted reflecting the
characters feelings.
• I don’t want to over colour these pieces as the audience won’t feel as
connected to the documentation if they consider it to be dramatised like a
film. Grading to show a difference between stuff you've shot "in the wild" vs
reconstructions or interviews seems pretty common and an accepted way to
draw a distinction. There is a truth claim to wild documentary footage, that
what the audience sees is what really happenedT, whereas there isn't for
interviews and reconstructions. So I will base each grade around this

17. Documentary Post Production
• The soundtrack to a film is the accompanying
music. It can either be an existing piece of work
such as a song by an artist like the music too
Baby Driver or specifically recorded for a film like
the Star Wars music.
• A great example of this is the soundtrack to the
Guardians of the Galaxy, it was all pre-exsiting
songs that the writers and director worked into
the film to match the 80s style of the main
character
• I don’t know what I will do for the soundtrack of
this. I will create something that matches the
documentary’s tone but as we haven’t officially
planned anything yet

18. Animation
We plan to use animation as a means of adding a fun flare to the visuals alongside a comedic tone. Through animation
we can bring the paintings to life, whether that be through simply adding movement to people and objects within a
painting or having these features actually leave the frame. Furthermore, we can use animation to create an opening
sequence to the video that immediately grabs the audience’s attention whilst setting the tone for the rest of the
production.
•Parallax – This style if animation involves taking classical paintings, such as the ones present in the exhibition, and bringing them to life by
animating different parts of them. This is a style of animation that would obviously work well with the subject of this project, and animation would
work well as a means of presenting the pieces in an interesting and appealing way.
•One existing example of parallax is in many Monty Python movies/sketches. It is extremely prominent in the movie Monty Python and the Holy
Grail, in which the technique is commonly used in transitions between times and locations. The tone of these sections is completely comedic,
typically using silly and over-the-top humour to make the audience laugh. The nature of the animation, which typically involves ‘bobbing’ to portray
characters running as well as over the top gestures and actions. A comedic tone would work well in our project to help it appeal to the younger
target demographic. However, it is important that these segments do not feel out of place in the video, meaning the rest of the footage we have
would need to have some levity to it should we choose to go down this route.
•Another existing example is in the opening sequence for Desperate Housewives. A wide range of pieces of art are utilised, providing the piece
with a wide range of sources to try different movements and gags with. As our project in focusing on an exhibition, we will be able to work with a
few different paintings, allowing us to incorporate the paintings alongside each other in a similar fashion to the opening sequence mentioned.

19. Animation
Quick zooms in and out are commonly used throughout the sequence, a technique that allows for a
constant sense of movement with a comedic tone, whilst not requiring too much dedicated time towards
their creation.
•The animation throughout this whole sequence has a heavy usage of joints, by which a lot of the movement depicted
rotates about a point. For example, the first shot of the sequence depicting Adam and Eve has the latter grab an apple
from the tree, an action which is shown by Eve’s arm rotating about her shoulder in a simple fashion. This style of
movement lends itself to a comedic tone, as the less-refined movement gives a feeling of the sequence not taking itself
too seriously whilst presenting the scene in a more jovial manner. This is only accentuated by the over-the-top
bombastic events that accompany these swivels, such as when the huge apple drops from the tree, crushing Adam.
The high speed of this movement, alongside the abrupt stop as the apple hits the ground, startles the viewer, catching
them off guard. This only adds to the comedic nature of the visuals. We could incorporate such movements into our
own video to pull the audience’s attention to certain things.
•The next shot Nefertari, who was one of the wives of Ramesses the Great, being pulled downwards. The simple ways
that her arms are animated give the viewer a clear idea of her panic whilst presenting the scenario in an absurdist way.
This absurdism continues with other shots, such as when one person from a painting takes a bite out of a banana. The
way that the banana so obviously doesn’t fit with the rest of the shot’s aesthetic, alongside the hilariously bad opening
and closing of the person’s mouth, overrides the shot with a sense of parody over the original artwork. This technique
could work well in an opening sequence, as the absurdism would work well to add to the comedic tone whilst also
presenting the paintings in a less traditional way, grabbing the audience’s attention. Additionally, we could display the
artwork in its natural form during the life-footage to ensure the viewers get an idea for what each piece normally looks
like.
•A lot of the movements present in the animation are simple sliding motions. The nature of the paintings makes this
sort of movement the best option, as having the artwork move in more complicated ways (e.g. turning around) would
require the animators to recreate the paintings for each frame – something which is both impractical and improbable. It
is important that we take this into consideration as utilising these sorts of movements will also ensure that the general
look of the paintings isn’t altered, thus retaining the actual artwork that we are presenting.
•The sequence uses a variety of transitions to jump between scenes. One example includes he transition between
Nefertari and the lady with the banana, where the camera appears to turn left as the Egyptians collapse off the bottom
of the screen. From this point, the objects and people present in the new scene pop up from all sides of the screen.
The main motif of this shot appears from the bottom, creating a smooth movement between Nefertari falling
downwards and this lady rising upwards. This naturally keeps the viewer’s eyes on the main focus for both shots.
Following this shot, the camera pulls back, exiting the building that the current shot is set in through a window. This
leads to the next scene, thus smoothly transitioning via a technique that ensures that the animation doesn’t feel
repetitive. Transitions would work great in our project within an opening sequence to keep up its pace. Additionally,
they could be used as a means of smoothly moving between animation and other forms of video should be choose to
incorporate animation elsewhere in the project.
•This opening sequence shows the importance of having the animation be backed with a fitting soundtrack, which in

20. Events Management
An event planner structures an event, coordinate all of the moving parts, and
makes sure everyone has a good time. Also called convention and meeting
planners, they do everything involved in making sure these events go smoothly,
including choosing locations, hiring caterers, entertainment, and other vendors.
Roles and responsibilities:
•Development, production and delivery of projects from proposal right up to
delivery.
•Delivering events on time, within budget, that meet (and hopefully exceed)
expectations.
•Setting, communicating and maintaining timelines and priorities on every project.
•Communicating, maintaining and developing client relationships.
•Managing supplier relationships.