1. NAND LAL ROY
Phone:09051284214(m), E-Mail: roy_nand@rediffmail.com,roynandlal@gmail.com,
Seeking senior level assignments in Sales, Marketing, Channel Management, Business Development
with a growth-oriented organization of repute
PROFESSIONAL SYNOPSIS
Over 25 years’ of rich experience in Sales and Marketing, Business Development, Channel Management,
Client Servicing and Team Management & Dealer development, Launching of product and establishing the
same by arranging tie up with financial institution, demonstration.
 Adept at sales, marketing, Dealer Development and channel management operations thereby achieving
sales growth.
 Building field team for getting required market share and making strategies to establish team and
product in the market jointly with team.
 Have skills in building product visibility, reviewing and interpreting market response to facilitate
product improvement & contribute towards the growth of an organization.
 Have excellent ability in development of Dealer and forming Dealer network at all potential areas of
the market & emphasizing importance to team also.
 A proactive leader with excellent relationship building & interpersonal skills, problem solving.
AREAS OF EXPERTISE AND EXPOSURE
Sales & Marketing
Managing sales and marketing operations thereby achieving increased sales/maximizing profit.
 Implementing sales strategies devised in consultation with management & monitoring performance.
 Building product according to market needs,reviewing & interpreting the market response to facilitate
product.
 Tracking competitor activities and providing valuable inputs for technological modification & new
features addition for fine tuning the selling and the marketing strategies.
Channel Management
 Developing and expanding the channel infrastructure through the dealer/distributor network to
enhance product reach and achieve business targets.
 Guiding and training channel staff to enable achievement of sales and revenue targets.
 Appointing distributors and dealers to the network as per company policies.
 Developing & expanding existing distributor & dealer network & manage revenue recovery.
 Helping in getting required channel as per market dynamics.
Team Management
 Supervising and monitoring the performance level of the Sales & Service staff for ensuring superior
customer service and accomplishment of targeted Sales &service volume of Business.
 Organizing regular periodic meetings & trainings for Sales & service staff, dealers and its Team for
discussing current work issues and devising solutions for enhanced operations.
 Keeping Team morale as important tools in development of market by regularly organizing activities
where all can give opinion for development & offering leadership within team for best suggestion.
 Brain storming every week on activities taken & its effect & change required to further strengthen the
working.

2.  Rewarding all innovative ideas which help in enhancing performances of the individual & team.
 Currently designated as Business Head at Vice President level under Rural infrastructure finance
vertical in Srei Equipment finance Ltd.
Present Responsibilities:
 Handling All India business to profitable level as a vertical with good business & clean portfolio.
 Coordination with Credit & Collection team for prompt services to client by providing quick TAT.
 Providing Field team all training so that they in turn pass it to manufacturer & dealers team in quick
learning of process for benefit of providing services.
 Strategy in making Yearly, Quarterly & monthly budget and plan required in achievement.
 Coordination with Manufacturer for resolving issues for better & clean business
Notable achievement:
 Helped in making of business manual of the Tractor Business in coordination with others,
 Helped in selecting manpower for all field position from Executive level to State Head level within a
month to start business .Contact of all India wise was utilized in selecting quality manpower which is
the major resources in service business.
 Helped in Tie up of Business with leading manufacturer like M&M,TAFE Group, Escorts & ITL which
helped in expanding Business at National lavel.
 Coordination with all manufacturers to have excellent relation which helps in generating business for
benefit of both.
ORGANIZATIONAL EXPERIENCE
Oct,07-Sept,12 with Magma Fin Corp Ltd as General Manager
Notable achievement:
 Helped in making of business manual of the Tractor Business in coordination with others,
 Helped in selecting manpower for all field position from Executive level to State Head level within a
month to start business within a month of signing JV with ITL. Contact of all India wise was utilized in
selecting quality manpower which is the major resources in service business.
 Started the business from scratch & took it to level of 225cr in East & 175 Crore in South India with
almost Zero NPA level with the help of Team.
 Helped in Tie up of Business with leading manufacturer like M&M,TAFE Group, Escorts which helped in
expanding Business at National level.
 Coordination with all manufacturers to have excellent relation which helps in generating business for
benefit of both.
Mar’05-Sept,07 with Mahindra Gujarat Tractors. Ltd. as Deputy General Manager
Notable Achievements
 Successfully handled marketing operations in the assigned territory of West,North &East India & Nepal.
 Played a key role in relation building with various banks like Allahabad bank, SBI,LDB & UCO bank for
getting finance at lower rate of interest & land requirement. Also arranged tie up with NBFC like L&T
finance,Sundaram finance, Shrei finance & MMFSL at concessional rate of interest for the benefit to
customers.

3.  Launched new models of tractors in states
like MP,Chattisgarh,Gujarat,UP,Haryana,Bihar,Jharkhand,Orissa,WB & North eastern states successfully.
With the help of Team members successfully developed the chain of dealers in all states.
Jul’03-Feb’05 with Bajaj Tempo Ltd. as Sr. Business Manager
Notable Achievements
 Successfully handled sales & marketing operations in the assigned territory of North &East India.
 Distinction of setting up a network of Dealers/Distributors in Bihar, Jharkhand, Orissa & West Bengal.
Apr’01-Jun’03 with Escorts Ltd., as Area Manager
Notable Achievements
 Successfully handled marketing activities in the territory of WB, Orissa & North Eastern States.
 Spreading of Dealer network in all unrepresented areas of all states.
 Organising various marketing activities to make the dealership viable & profitable also by constantly
reviewing performance in coordination with dealers.
 Instrumental in superseding the Sales target in World Bank Tender in Assam.
 Played a key role in obtaining order from Govt. from Eastern Command.
Aug’91-Mar’01 with TIL Ltd., as Branch Manager
Notable Achievements
 Actively contributed in the performance of Dhanbad & Sahibabad.
 Relationship development with customers like BCCL,ECL,TISCO,ACC,NHPC (Naptha Jhakri,Tehri
Dam),Birla Cement, Bangaur Cement, NTPC,BHEL & Other client were at his best during working
period.
 Team building at all place were the key in the growth of business at all place & it was appreciated by
management.
 Appreciated by the management for the employee performance enhancement, GWC & business growth
in Calcutta.
Apr’89-Jul’91 with Mahindra & Mahindra Ltd. as Area Executive
Notable Achievements
 Distinction of setting up a network of Dealers/Distributors.
 Pioneered in achieving sales growth in Tea Garden, Govt. departments & Airports.
 Played a key role in improving the market share upto 5% in the entire area.
Jan’85-Mar’89 with Eicher Tractors Ltd., as Sr. Sales Executive
Notable Achievements
 Successfully arranged product demonstration in the assigned territory for launching new product.
 Distinction of setting up a network of Dealers/Distributors in Bihar, West Bengal, Orissa & Assam.
 Played a significant role in improving the market share upto 4% in the entire area.
Jul’79-Dec’84 Commenced career with Tractors India Ltd., as Field Engineer
ACADEMIC CREDENTIALS
1995 PGD in Human Resource Management from IGNOU (1st Division with 79%)
1983 PGD in Business Management from Institute of Modern Management, Calcutta

4. 1983 Diploma in electrical and Mechanical Engineering from W.B. Technical Board
(1st
Division with 71%)
1978 B.Sc. from Calcutta University
PERSONAL DETAILS
Date of Birth : 23rd
August 1959
Address : CC-06/303, Peerless Nagar, Panihhati, Kolkata-114