1. SHAIKAT SINHA
Mobile: 09534810500
E-Mail: shaikatsinha@gmail.com
ASSOCIATE REGIONAL MANAGER: AN OVERVIEW
COMPETENCIES PROFESSIONAL SNAPSHOT
Managerial
 Strategic Planning
 New Initiatives & Expanding
Network.
 Profit / Revenue Generation
 Sales promotional activity,
competition tracking, institutional
sales.
Functional
 Branch Operations
 Profit Centre Operations
 Business Development
 Sales / Marketing
 Distributions Management
 Team Management
o A Seasoned Professional with over 15 years of experience
in Dealer and Distributor Management (FMCD), Sales,
Marketing, Channel Sales (Agency And Bank).
o Expanded North Bihar and Jharkhand retail dealer network
(40 New Dealers Appointed). Active participation in local
sales promotion. Launch of premium products and censex
index project.
oImplementation of proper product mix, keeping in mind
profitability. Starter selling premium products Bihar and
Jharkhand (FMCD).
oImplementing Sales Promotional Activities as a Part of Brand
Building/Market Development Effort in Government,
Public - Private Sector Departments. Conducting detailed
market study to analyze the latest market trends and
tracking competitor activities and providing valuable inputs
for fine tuning the selling and the marketing strategies.
oResponsible for Sales Training and Development.
oEvolving Market Segmentation & Penetration Strategies To
Achieve Targets.
oIdentifying Key/Institutional Accounts and Strategically
secure Profitable Business.
oSales Team Supervision, Training and Motivation.
oIdentifying and Networking with Financially Strong and
Reliable Dealers and Channel partners, resulting in Deeper
Market Penetration and Reach. Evaluating Performance &
Monitoring Distributor Sales and Marketing Activities.
oRecruiting, managing, mentoring and providing guidance and
support to the front-line team through target setting and
reviewing measures. Generating and maintaining MIS for
tracking performance.

2. Blow Plast Limited Nov’99- May’05
A Leading luggage manufacturers in the world
Growth Path with Notable Accomplishments:
Nov’1999-March’2003 as Sales Officer in Blow Plast Ltd in North Bihar
 Distinction of opening a new VIP Exclusive Shop in Samastipur in the year 2002. ( Exclusive retail outlet of
VIP)
 Expanded the North Bihar territory by appointing key account dealers in districts.
 Increased the market share by 8%.
 Segmented a key low market share area to achieve the required the targets.
Apr’2003– March’04 as Area Sales Executive in Blow Plast Ltd in Jharkhand
 Successfully planned, organized and managed the promotional and sales operations during the “Srawan
Mela in 2003”in Deoghar for 1st
time.
 Identified potential markets for branded luggage and actively contributed for expansion in unbranded
luggage markets
 Organized road shows (videos, demos and paintings).
 Completed a project- Census Index in Jharkhand with the aim of finding and identifying the market potential
of moulded luggage in Jharkhand.
 Appointed 2 new distributors and penetrated markets in several new towns under the Census Index project.
 Distinction of being the only executive of the branch who crossed the budget with 112% achievement.
April’04 – May’05 as Area Sales Manager in Blow Plast Ltd Jharkhand
 Holds the merit of facilitating the turnaround of the territory and overachieved the target by 4%.
 Redefined territories for achieving better managerial control and curtailing costs of operations in the region.
 Contributed actively in making the branch reach the second position in terms of growth for 2004-05
 Successfully handled the Exchange offer of the company and recorded a growth of 150% over last year for
Q3.
 Played an important role in reducing the number of products sold being returned.
 Streamlined the network operations by terminating relationships with loss-making dealers and
Appointing new retail outlets.
 Instrumental in revamping team management practices by instituting a system of performance reviews on a
quarterly basis and maintaining an updated databank for management reporting.
 Increased the market share in 04-05 by 8 % and reduced the liability in year 04-05 by 1.25%
 Successfully led and motivated a team of 2 sales officers.

3. Tata Aig Life Insurance Company Limited June’05 - Aug’06
Joined As as Area Sales Manager of Alternate Channel
 Managing the sales and marketing operations of the Profit Centre, thereby achieving profitability.
 Developed and expanded the distribution network in Bihar.
 Excellent relationship management with the Corporate Agency and Broker in Bihar and Jharkhand.
 The set targets were achieved with FYP at 3.78 Crores.
ICICI Prudential Life Insurance Co. Ltd. Aug’06 - Present
Joined as Sales Manager in Aug’06 with ICICI Prudential Life Insurance Co. Ltd. At Bokaro No. 2 Insurance
Company in India.
 Started the branch in Bokaro with a team of 10 Unit Manager’s.
 Lead the team to set up agency and distribution, up to 250 advisors.
 Appointed Business Partner’s in Bokaro and build the team of 150 Advisor’s.
 Consistently achieved No. 1 position in East 2 in WRP and FOS.
Worked as Sales Manager in April’07 with ICICI Prudential Life Insurance Co. Ltd. at Dhanbad Jharkhand.
No. 2 Insurance Company in India.
 Responsible for effectively guiding and developing the sales team.
 To implement the schemes and design promotional initiatives locally a regular basis.
 To achieve the MOM targets, active FOS, promotional goals of teams.
 Handling a team of 14 Unit Managers & Agency Managers.
 Effectively managed, developed, and recruited a team of 600 Advisor’s.
Promoted as Area Manager in April’08 with ICICI Prudential Life Insurance Co. Ltd. at Jamshedpur No. 2
Insurance Company in India.
 To lead a team of 20 Unit Manager’s, Agency Manager’s, SAM, ABM & Business Partner.
 To mentor, develop the agency, distribution, B.P in the Branch.
 Monitor, Increase the Health Business, Persistency in the Branch.
 Ended up the FY 09-10 in No. 3 position in UBJ in WRP.
 Developed the Managers to their next level promotions, min. attrition in FY 09-10.
 Effectively launched new products & excelled in their business parameters across Zone.
Promoted as Branch Manager in April’10 with ICICI Prudential Life Insurance Co. Ltd at Jamshedpur
No.2 Insurance Company in India.
 To lead a team of 25 Development Managers, AM, SAM, Business Manager & B.P.
 Build a robust team of Advisors with training & maximum conversion from FSP to FOS.
 Focus on segmented approach to advisors & increase their earning potential.
 Increase the No. of Business Partners in the branch & increase their % contribution.

4. Posted Branch Manager in April’11 with ICICI Prudential Life Insurance Co. Ltd at Dhanbad No. 2 Insurance
Company in India.
 To lead a team of 35 Frontline Managers, Distribution Leaders, Banc assurance.
 Build a strong distribution of Advisors with focus on training & other Activities.
 Focus on Manager Retention through his target Vs Achievement %.
 Focus on Advisor Earning Increment by productive product mix.
Posted As Branch Manager from 1st
Sept'13 with ICICI Prudential Life Insurance Co. Ltd at Jamshedpur.
 To Lead A Senior Team of 6 Senior Front-line Managers, DL Manager, Area Manager.
 Responsible For Agency Channel, Bancasurrance Channel and CABR Channel.
 Focus on Elite Sales Distribution Channel For Jamshedpur.
 To Build a Strong Distribution of Advisor, Maintain Productivity.
 Ensure Manager Goal sheet Target vs. Achievement.
 Implementation of Regional Initiatives – Sales , Marketing , Compliance , AUM Conservation ,
 Persistency.
Promoted As Senior Branch Manager from 1st
April’14 with ICICI Prudential Life Insurance Co. Ltd at
Jamshedpur
 Responsible For One Area Manager, Sales Manager, One Sales Manager 6 Senior Front-Line
Managers, 1 Distribution Manager.
 Responsible For Agency Channel, Bancasurrance, PSF, CABR, ICICI Securities.
 Focus of Wealth Advisor Distribution, Productivity of Existing Distribution.
 Transition from Goal sheet Based to SKPI Based for Frontline Target vs. Achievement.
 Implementation of Regional Initiatives – Sales , Marketing , Compliance , AUM Conservation ,
 Maintain Min 85% Persistency.
 Responsible For Presentation in Government Departments, Public Sector, Tata Steel for Client
Acquisition and Cultivate Existing Major Accounts.
Promoted As Associate Regional Manager from 1st
April'15 with ICICI Prudential Life Insurance Co. Ltd At
Jamshedpur
 Responsible For Agency & PSF Channel with 12 Frontline Manager And One Branch Manager.
 Focus of Wealth Advisor Distribution, Productivity of Existing Distribution.
 Implementation of Regional Initiatives – Sales , Marketing , Compliance , AUM Conservation ,
 Maintain Min 90% Persistency.
 To Maintain LY 1st
Position in Agency & PSF Channel With 165% Growth.
 Further Lower The Cost To WRF From Current 58% To 45%.

5. ACADEMIA
 B.Com (H) from Goenka College of Commerce and Business Administration from Calcutta University in
1998
IT SKILLS
o Well versed with MS Office (Word, Excel, and PowerPoint) and Basic Internet Operations.
PERSONAL VITAE
Date of Birth - 24th
February ‘1977.
Address - Flat C ½, Eden Park, Kadma, Jamshedpur, Jharkhand - 831005.
Permanent - Flat 59, T 3/1, Shilpakanan Housing Colony, Durgapur, West Bengal.
Marital Status - Married