To obtain a Senior Management position that utilizes my 28 years of experience in managing a sales & marketing team; generating sales through the Distribution Channel in the Lubricant Industry & brand building through innovative marketing strategies.

1. DEVDAS SAMBHAT
Contact: 09833060455; E-mail: devdassambhat@rediffmail.com
17, Plot No 180, Shivgeet, Opp Union Bank of India, Garodianagar, Ghatkopar (E), Mumbai-
400077
SALES & MARKETING PROFESSIONAL
Seeking senior level managerial role in the domain of sales & marketing with progressive organizations
in Lubricant/ and Auto/Tyre Industry
PROFILE
 Currently working as Channel Marketing Manager w.e.f. Jan’12 responsible for planning
Marketing Activities viz. Schemes & Promotions, Trade Schemes, Organizing Special Events,
Mechanic/ Dealer Meets & Road Shows. Key responsibility of Vendor Management & MIS
reporting.
 Additionally coordinating Western Region Sales alongwith the sales team w.e.f. Jan 2015 in
the absence of Regional Sales Manager.
 Certified as ‘Train the Trainer’ by LEAD Academy-PETRONAS- Malaysia in Sept’2014 in
Fundamentals of Lubricant & Product Training. Have imparted Technical & Product Training
to 78 internal staff & 54 external (Distributor Sales Representative) till date across PAN India.
Core Competencies
Sales & Marketing • Strategic Planning • Team Management • Market Research • Key Accounts
Management • Distribution Management • Business Development • Revenue Growth &
Profitability
PROFESSIONAL EXPERIENCE
PETRONAS LUBRICANTS (INDIA) PVT LTD, MUMBAI SINCE APR 2010
Channel Marketing Manager (Since Jan 2012 till date)
 Analyzing the trend of all SKUs’ on a monthly basis on various parameters viz. costing;
schemes, gross / net pricing & EBIDTA during 2013-14.
 Introduced for the first time in Jan’14, ‘Technology based Loyalty Programme’ for the
Mechanics in selected markets i.e. SMS driven tertiary sales tracking by the mechanics enrolled
in the Programme.
 Responsible for implementing field activities in 60 top volume distributor areas’ PAN India (15
in each Region) to achieve secondary & tertiary sales. Plan quarterly activation plans alongwith
local sales team.
 Travel of atleast 15 days in a month to the above markets to ensure implementation & in-depth
understanding of the DistributorDealerMechanic elements.
 Distinction of organizing a ‘Road Show-Promotional Campaign’ for mechanics in major cities
across India to promote Top 3 Brands in June’12.
Regional Sales Manager-West (Apr 2010-Dec 2011)
 Managing sales operations across Western India while consistently achieving business targets
as well as identifying new business opportunities and implementing plans for aggressive
market penetration.
 Developing wide network of channel partners to ensure adequate market reach & capitalize on
emerging market opportunities; adept in recruitment & development of new channel partners.

2.  Ensuring timely service delivery as well as collections from the clients within the stipulated
credit period while managing the distribution system of the company and maintaining smooth
operations across the units.
 Managing the team while training them for the professional and work developments. Solving
the team’s concerns and grievances while providing them with various accolades to motivate
them on regular basis.
Accomplishments
 Credentials of being awarded with the “Best Region” Award for Highest Business Growth in
2011.
 Took over the responsibility with 4 Area Managers & volume sales of average 70 KL per
month. Instrumental in recruiting 4 New Area Managers in 2010 from the competition. Was
heading a team of 7 Area Managers with total sales volume of 200 KL per month end Dec’11.
 Expanded the Channel Network in the Up Country Markets by appointing 28 Distributors in
Western India 2010-11 (Retail).
 Was also responsible for the OEM aftermarket sales viz. New Holland Tractors & Ape Piaggio
Genuine Oils. Managing a Dealer Network of 216 Dealers (NHI- 98 & Piaggio-118).
 Currently 6500 mechanics enrolled in the ‘Technology based Mechanic Loyalty Programme’
PAN India, with 3000 mechanics regularly active every month generating tertiary volume of
300 KL.
GULF OIL CORPORATION LTD, MUMBAI APR 2006-MAR 2010
Regional Business Manager
 Operated as an independent Profit Centre heading the regional support functions viz.
accounts, logistics, company operated depots, C&F agents, administrative & marketing
personnel (approx 60)
 Accountable for the entire gamut of activities pertaining to primary & secondary sales,
marketing and business development of Automotive & Industrial Lubricants in Western India
comprising of Maharashtra, Gujarat, Madhya Pradesh & Chhattisgarh.
 Handled a business volume of approx Rs.150 Crores per annum of Western India.
 Maintained timely MIS & database reflecting the trends & developments of the company
regarding sales, business development, vendor reconciliation, etc for budgetary and strategic
review to enhance the business
 Headed a team of 4 Area Business Managers, 8 TBMs & 18 Business Executives in Sales; 18
members in the Support Function of Regional Accounts & 8 Company Ware Houses.
Accomplishments
 Recorded the highest sales All India, in 2 Wheeler Four Stroke Oil (Pride 4T Plus) @ average of
75 Kilo liters per month in 2008-09 with an impressive growth of 40% internally.
 Promoted 4 BEs’ to the position of TBM & one TBM to the position of ABM during tenure.
TORRENT PHARMACUETICALS LTD, AHMEDABAD MAR 2004-MAR 2006
Zonal Manager
(Specialties Covered:-Cardiology, General Medicine, Diabetology, and Nephrology & Neurology)
 Headed a team of 2 Regional Managers based at Ahmedabad & Nagpur, 6 Field Managers &
27 Medical Representatives.
DR REDDY’S LABORATORIES LTD, HYDERABAD Nov 1998-MAR 2004
Regional Business Manager
(Specialties Covered: - Gynecology, Pediatrics, Gastroenterology, Orthopedics, and General Medicine &
Urology)

3.  Headed a team of 5 Area Managers & 29 Representatives; promoted 5 Med Reps to the
position of Front Line Manager & 1 Front Line Manager to the position of Second Line
Manager in 5 years.
SUN PHARMACEUTICALS INDUSTRIED LTD, MUMBAI JUN 1994-NOV 1998
Regional Sales Manager- Mumbai, Navi Mumbai, Thane & Raigad Districts.
(Specialties Covered: - Cardiology, General Medicine, and Diabetology & Nephrology)
 Headed a team of 4 Area Managers & 13 Representatives.
GLAXO INDIA LTD, MUMBAI MAR 1989-JUN 1994
Medical Representative
AMERICAN REMEDIES (P) LTD, CHENNAI SEPT 1987-MAR 1989
Medical Representative
EDUCATIONAL CREDENTIALS
MBA, Marketing, 2013
Sikkim Manipal University
Bachelors of Science, 1987
University of Bombay
WORKSHOPS/TRAININGS ATTENDED
 Participant in a “Relationship Management Programme” which covered Behaviour, Teamwork
Performance & Synergy; Communication & Listening Skills conducted by Prof. Homi Mulla-
HRD Consultant- 8th
to 13th
Dec’08.
 Attended & participated in a programme conducted by IIM- Ahmedabad-“Enhancing Sales
Force Performance” from 17th
to 19th
Jan’08.
 Team member of “ Middle Management Development Programme”- Competency Module
conducted by M/s. Guru Management Consultants in Goa for Middle & Senior Managers of
Gulf Oil in Aug’ 2006.
 “Finance for Business Personnel” conducted by Prof. Patkar for Middle & Senior Managers of
Gulf Oil in July’ 2006.
 Participated in Training Programmes & Workshops related to Team Building organized by
Mercury Goldmann-Bangalore in 1999-2000.
 Participated in a Residential Training Programme on Conflict Management & Communication
at ASCI-Hyderabad in Feb 2001.
Computer Proficiency
Microsoft Office, Windows and Internet Applications
Date of Birth: 6th
Sept, 1966
Languages Known: English, Hindi, Marathi, Gujarati, Tamil, Malayalam and Kannada
References: Available on request
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