1. RRRAAAVVVIII VVVEEERRRMMMAAA
Circle Distribution Head : Punjab and HP – Vodafone India Limited - Open for Regional Manager/Sales
Head Profile for FMCG/Telecom/Durables
SYNOPSIS
 A dynamic professional with over 18 years of rich experience in Sales and Marketing, Business Development, and Team
Management in varied organisations like,Kodak ,Coca-Cola, PepsiCo and Vodafone .
 Presently associated with Vodafone as Circle Distribution Head for Punjab & HP.
 Completed one-month residential management program at XLRI, Jamshedpur.
 A keen planner, strategist & implementer with demonstrated abilities in devising business plans & strategies for
accelerating the business growth. Proficient in product promotions for enhancing the brand image and visibility.
 Recognized proficiency in restructuring distribution structures and establishing new GTM systems across geographies like
Delhi, Uttar Pradesh, Rajasthan, J&K, Himachal and Bangalore .
 Proven skills in managing teams to work in sync with the corporate set parameters & motivating them for achieving
business and individual goals.
 An effective communicator with excellent relationship building & interpersonal skills. Strong ana lytical, problem solving &
organizational abilities.
 Very strong in creating new as well as improving existing business operations.
Area of Expertise
Sales & Marketing
 Overseeing the sales & distribution operations, thereby achieving increased sales growth.
 Utilising client feedback & personal network to develop marketing intelligence for generating leads & identifying streams
for revenue growth & developing marketing plans to build consumer preference.
 Conducting competitor analysis to keep abreast of market trends & achieving market share metrics.
 Building retail service standards and getting them maintained
 Building and maintaining healthy business relations with major clients, ensuring customer satisfaction by achieving
delivery & service quality norms.
Team Management
 Leading, training & monitoring the performance of team members and motivating them to ensure efficiency in process
operations and meeting of individual & group targets.
 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance
amongst Team members.
 Identifying training needs across levels through mapping of skills required for particular positions and analysis of the
existing level of competencies.
Organizational Experience
Since March ’09 Vodafone India Limited Circle Distribution Head-Punjab & HP
Growth Path:
Aug’12-December’14 : Zonal Business Manager-Punjab
Apr’10-Aug’12 : Zonal Business Manager-Rajasthan
Mar’09-Apr’10 : Sales Program Manager-Rajasthan
 Working as Circle Distribution Head - Punjab & Himachal Pradesh at Vodafone.
 Managing a business of Rs.900 Crore + Primary Per/Annum.
 Team Size:20 ASMs+, 70+ RMs, 100+ Off roll associates , 300+ channel partners, 1000+ FoS.
 Formulate and implement the circle distribution strategy
 Attain market leadership through growth in terms of gross numbers, revenues, market share and profit, while complying
with agreed budget, quality of additions and corporate policy guidelines
 Initiate distribution expansion to improve reach, coverage and expand geographical footprint
 Provide inputs to the overall circle sales strategy to drive profitability of the distribution channel

2.  Deliver sales target for all products (voice-prepaid / postpaid, data, VAS, handsets etc.) by ongoing monitoring and
reviews of the Distribution channel
 Identification of development areas, and recommending training programs / interventions for the distribution manpower
 Best practice sharing - within the circle and other circles
Distinctive Attainments:
 Awarded Best Zone in North India for 2012-13 by Marten Pieters – Managing Director at Annual National
Zonal Meet -2013.
 Highest employee engagement score of 91 against circle average of 81.
 12.7% growth in GSR YoY while industry grew only at 6.6%.
 Won Best Zone award in Annual Circle combat awards in 2010-11 and 2011-12.
 Won 6 quarterly best zone awards in Punjab.
 Added 1.52 lac subscribers Vs Idea’s 0.5 lacs by Idea in FY 2013-14.
 Overtook market leader Airtel to make Vodafone No.1 telecom operator in Bikaner Zone .
 Prepaid revenues surged from 18 Cr per month to Rs. 27.5 Cr. Per month.
 Postpaid business revenues surged by 16% against circle average of 10.1%.
 Improvement in base share from 21.4% to 22.4% at LDH and 33.3% to 35.1% at Bikaner,Rajasthan.
Sep’08 - March 09 Bharti Del Monte India Pvt Limited Business Unit Manager-Bangalore
Modern Trade
 Managed South region operations of Bharti Del Monte India Pvt at Bangalore for its Fresh Fruits and Vegetables Division.
Bharti Del Monte is a joint venture between Bharti Airtel Group and Del Monte of Philipines.
Sep’05-Sept 08 PepsiCo India Holdings Pvt. Ltd.(Frito-Lay Div.) Area Manager- Delhi
Growth Path:
 Sep’07-March’08 : Astt. Brand Manager-Gatorade
 Apr’07-Sep’07 : Area Sales Manager- South Punjab
 Sep’05-Apr’07 : Area Sales Manager- North Punjab
Distinctive Attainments:
 Personal letter of appreciation from the CEO of Frito-Lay, Manu Anand for reviving JLD/ASR region business
by revamping of distribution and channel structures.
 Won Best ASM Award for Kurkure at PepsiCo and went to ICC Cricket World Cup at West Indies in 2007
 Pivotal in turning around mature territories of West and South Punjab. Volume grew by 38% while costs were kept below
budgeted levels ensuring achievement of qualitative objectives also.
 Pivotal in implementing marketing & sales programs directed to the multi-tier network of distributors, key accounts (Star
Hotels, Multiplexes & Transport Channel) & CSD.
 Handled turnover of Rs 35 Crores PA.
 Initiatives on improving service levels from CFA to key Distributor and from Distributor to key retailers led to better
partner economics for distributors and vastly improved shop share at key retail points.
 Also Worked as Asst. Brand Manager- Gatorade- Sports Drink of Pepsico Beverages on a 6 month special
assignment.
Feb’01- Sep’05 Coca–Cola India ASM –Delhi & Rajasthan
Growth Path:
 Jan’05-Sep’05 : Area Sales Manager – Rajasthan
 Sep’04-Dec’04 : Mangement Development Program- XLRI and Functional Stints
 Dec’02-Aug’04 : Senior Sales Executive- South Delhi
 Feb’01-Dec ’02 : Sales Executive- West Delhi
Distinctive Attainments:
 Won Best Sales Executive award in Delhi and won a trip to Bangkok in 2004.
 Won Best Sales Executive award in Delhi and won a trip to Malaysia in 2003.
 Won Best Sales Executive award in Delhi and won cash prize of Rs.51000 in 2002
 Managed turnover of upto Rs. 12 Cr per annum.
 Instrumental in establishing Kinley mineral water and Maaza mango tetra and PET drink in categories where competition
was entrenched.
 Streamlined key account portfolio by pairing down costs and establishing systems for prompt payment recov ery.
 Led a team of 3 frontliners,15 distributors and 50 route agents.
 Joined Coca-Cola as Sales Executive.

3. PREVIOUS ASSIGNMENTS HANDLED
Jun’97-Feb’01 Blow Plast Ltd./Kodak India Limited/Gillette India Limited
Growth Path:
 Jan’00-Feb’01 : Territory Sales In-charge- Punjab
 Jul’98-Dec’99 : Sales Officer- Punjab and Jammu & Kashmir
 June’97-June ’98 : Sales Officer- UP and Punjab
ACADEMIC CREDENTIALS
1997 Master in Business Administration (MBA) from Punjabi University, Patiala
1995 Bachelor of Arts from Punjabi University, Patiala
PERSONAL VITAE
Date of Birth : Nov 12, 1974
Present Address : House no 404, Sector 38-A, Chandigarh, 160036
Permanent Address : H.No.219, St.No.7, Tripuri, Patiala, 147003-Punjab
Mobile : +91-98880-18608, +91-98882-32266
Email : ravi.verma1974@gmail.com