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AANNUURRAAGG MMAATTHHUURR
: House No. 15/182,Second Floor,Malviya Nagar,Jaipur –302017
: 91-9829775759,+91-141-2721652;:anurag.hul@gmail.com
I am submitting herewith my resume for your perusal and favourableconsideration for the post of Area Sales Manager in your
organization.
Review of my credentials will indicate that I am a qualified and high performing individual with excellent professional and
technical skills achieved via rich cross-functional exposure of over 11 years across the industry.
I am an innovativethinker, ableto apply analysisand creativity to problem solving. I am a highly personable, self-motivated and
diligentindividual with flexibility to adapt to new situations.I havethorough exposure across strategically managing Operations,
Business Development, Sales & Marketing, Channel Management, Client Relationship Management, Team Management and
Coordination. Driven by high energy levels and technical competence I am confident of making visiblecontribution to company’s
growth and profitability objectives.
A tour through my enclosed resume shall take you through the details and I am confident, in my credentials you would find a
perfect fit for the said job. Thanks for sparing your time.
I would appreciate the chance to meet with you in person to discuss as to how I could be a vital part of your organization.
Thanking you in anticipation.
Yours Sincerely,
Anurag Mathur
AANNUURRAAGG MMAATTHHUURR
: House No. 15/182,Second Floor,Malviya Nagar,Jaipur –302017
: 91-9829775759,+91-141-2721652;:anurag.hul@gmail.com
SSAALLEESS && MMAARRKKEETTIINNGG PPRROOFFEESSSSIIOONNAALL
Offering over 11 years of experience
PPRROOFFIILLEE && SSTTRREENNGGTTHHSS
 Competent, diligent & result oriented professional, offering exposure across Operations, Business Development, Sales &
Marketing, Channel Management, Client Relationship Management, Team Management and Coordination; spearheading
as Territory Sales Officer-Jaipur with Hindustan Unilever Limited.
 Dexterity in formulating & implementing Marketing Planning & Business Development strategies and ensuring profitability
of organization & employees. Diligent and resourceful professional with hands on expertise in devising measures for
enhancing Operational Efficiency.
 Adept at monitoring Channel & Distribution Management; implementing effective Target Marketing & Penetration
strategies to maximize sales and accomplishment of revenue and collection targets.
 Pivotal in setting up Promotional Campaigns while achieving Revenue, Profit and Business Growth Objectives while
ensuring top line and bottom line profitability.
 Excellent time management skills with proven ability to work accurately and quickly prioritize, coordinate and consolidate
tasks; resilient with a high level of personal integrity and energy experience.
Core Competencies
 Retail Sales & Marketing  Business Development  Strategic Planning  Channel & Distribution Management  Operations 
 Key Account Management  Client Relationship Management  Team Management  Interpersonal Skills  Analytical Skills 
Notable Achievements
 Gained ample exposure across working in synergy channel and modern trade; in recognition of outstanding performance
won various awards including Best Territory Sales Officer -Retail in Rajasthan in 2012 and Best Territory Sales Officer-
Rajasthan in Gkk business in 2012.
 Hold credentials of being the only one person in launchingthe Entire Tribal Belt,Rural Retail Business & Operation of Water
Division of HUL in Rajasthan 2012.
PPRROOFFEESSSSIIOONNAALL EEXXPPEERRIIEENNCCEE
Presently working with Supermax Personal Care Pvt. Ltd 24th Nov 2014 - till date
Area Sales Manager - Retail
 Handling team of on-roll Five Sales officer’s across the Rajasthan.
 Setting sales targets
 To maximize the sales and profitability of company products
 Conducting detailed market research and feasibility study to analyze the latest market trends and track the competitor’s
activities thereby providing valuable inputs to streamline the marketing and brand visibility strategies; reviewi ng and
interpreting competition after in-depth analysis of market information.
 Providing your team with a stimulating and supportive environment
 Maintaining and increasing standards of customer service & Distributer Service
 Controlling the training and development Skills staff working under my team.
 Responsiblefor appointingnew distributors,motivatingand mentoring the distributors working for the company across the
region resulting in increased sales.
 Organizing sales promotional activities such as campaigns and events and other branding activities as a part of brand
building and market development effort.
 Shouldering the responsibility of providing aid in business issues such as identifying growth opportunities, led gener ation
while achieving business objectives, implementing policies and executing corporate strategies.
Max Life Insurance Co. Ltd.
Agency Development Manager 19th Sept 2013 –30th Oct 2014
 Designed and implemented the strategy that fulfill the objectives, maximizes revenues, profits and market share of the
company while streamlining overall operations pertaining to product launch, business development and customer service.
 Spearheaded efforts across developing a competitive business development and sales strategy, uncovering/ creating new
opportunities, identifying dynamic and flexible for market penetration and revenue generation.
 Formulated & implemented strategies / policies and reaching out to the unexplored market segments/customer groups for
business expansion while gathering market intelligence, tracking competitors’ activities and providing valuable inputs.
HINDUSTAN UNILEVER LIMITED, DELHI BRANCH, JAIPUR Dec 2007 – June 2013
Territory Sales Officer –(Reporting to Area Sales Manager)
 Managing sales and marketing operations of FMCG Deptt. and Water Brand PUREIT across Jaipur & rural areas, devising
business development strategies,studyingthe elements in a sales promotion plan whileconsidering customer preference to
drive business volumes.
 Responsiblefor appointingnew distributors,motivatingand mentoring the distributors working for the company across the
region resulting in increased sales.
 Organizing sales promotional activities such as campaigns and events and other branding activities as a part of brand
building and market development effort.
 Competently maintaining highest standards of customer service, obtaining feedbacks from them, giving preference to
customer satisfaction & promptly resolving their problems & concerns for referral & repeat business; hold credentials of
improving customer satisfaction level by fillingthe feedback forms and launching a forum to address their problems time to
time.
 Conducting detailed market research and feasibility study to analyze the latest market trends and track the competitor’s
activities thereby providing valuable inputs to streamline the marketing and brand visibility strategies; reviewing and
interpreting competition after in-depth analysis of market information.
 Supervising and monitoring the performance of a team of Sales Executives & Team Leaders to ensure efficacy in working
and meeting of targets; creating and sustaining a dynamic environment that fosters development opportunities and
motivates performance among them.
 Shouldering the responsibility of providing aid in business issues such as identifying growth opportunities, led generation
while achieving business objectives, implementing policies and executing corporate strategies.
 Judiciously taking proactive measures relating to factors impacting trade in order to grab the opportunities and providing
valuable inputs for fine tuning the sales and the marketing strategies; involved in generating inquiries & target potential
clients to build & maintain working relationship.
 In recognition of outstandingperformancewon variousawardsincluding BestTerritory Sales Officer-Retail in Rajasthan in 2010,
Best Territory Sales Officer-Rajasthan (Kota) in 2008 and Best Safe Water Zone (Kota) in 2008.
 Hold credentials of achieving the Quarter Targets from last 2 years, the only area in North Branch consecutively.
 Playinga pivotal rolein launching the Entire Rural Retail Business & Operation of Water Division of HUL in Rajasthan in 2009.
ICICI PRUDENTIAL LIFE INSURANCE COMPANY LIMITED, JAIPUR Jul 2006-Dec 2007
Unit Manager (Tied Agency)
 Designed and implemented the strategy that fulfill the objectives, maximizes revenues, profits and market share of the
company while streamlining overall operations pertaining to product launch, business development and customer service.
 Spearheaded efforts across developing a competitive business development and sales strategy, uncovering/ creating new
opportunities, identifying dynamic and flexible for market penetration and revenue generation.
 Formulated & implemented strategies / policies and reaching out to the unexplored market segments/customer groups for
business expansion while gathering market intelligence, tracking competitors’ activities and providing valuable inputs.
BHARTI TELEVENTURES LIMITED, JAIPUR (An Airtel Enterprise Services) Oct 2003- Jun 2006
Team Manager (Post-paid Division)
ZIP TELECOM, JAIPUR Jul 2001- Sep 2003
Sales Executive (STD/ PCO Division)
AACCAADDEEMMIICC && PPRROOFFEESSSSIIOONNAALL CCRREEDDEENNTTIIAALLSS
Bachelor of Arts – 2001
University of Rajasthan, Jaipur
Intermediate – 1998
Rajasthan Vidyalaya, Rajasthan Board
Matriculation – 1996
Rajasthan Vidyalaya, Rajasthan Board, Jaipur
Certificate in Computer Literacy (A+) from TCS, Jaipur in 2003
Date of Birth: 25th April,1974
References: Availableif Required

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Anurag CV ASM

  • 1. AANNUURRAAGG MMAATTHHUURR : House No. 15/182,Second Floor,Malviya Nagar,Jaipur –302017 : 91-9829775759,+91-141-2721652;:anurag.hul@gmail.com I am submitting herewith my resume for your perusal and favourableconsideration for the post of Area Sales Manager in your organization. Review of my credentials will indicate that I am a qualified and high performing individual with excellent professional and technical skills achieved via rich cross-functional exposure of over 11 years across the industry. I am an innovativethinker, ableto apply analysisand creativity to problem solving. I am a highly personable, self-motivated and diligentindividual with flexibility to adapt to new situations.I havethorough exposure across strategically managing Operations, Business Development, Sales & Marketing, Channel Management, Client Relationship Management, Team Management and Coordination. Driven by high energy levels and technical competence I am confident of making visiblecontribution to company’s growth and profitability objectives. A tour through my enclosed resume shall take you through the details and I am confident, in my credentials you would find a perfect fit for the said job. Thanks for sparing your time. I would appreciate the chance to meet with you in person to discuss as to how I could be a vital part of your organization. Thanking you in anticipation. Yours Sincerely, Anurag Mathur
  • 2. AANNUURRAAGG MMAATTHHUURR : House No. 15/182,Second Floor,Malviya Nagar,Jaipur –302017 : 91-9829775759,+91-141-2721652;:anurag.hul@gmail.com SSAALLEESS && MMAARRKKEETTIINNGG PPRROOFFEESSSSIIOONNAALL Offering over 11 years of experience PPRROOFFIILLEE && SSTTRREENNGGTTHHSS  Competent, diligent & result oriented professional, offering exposure across Operations, Business Development, Sales & Marketing, Channel Management, Client Relationship Management, Team Management and Coordination; spearheading as Territory Sales Officer-Jaipur with Hindustan Unilever Limited.  Dexterity in formulating & implementing Marketing Planning & Business Development strategies and ensuring profitability of organization & employees. Diligent and resourceful professional with hands on expertise in devising measures for enhancing Operational Efficiency.  Adept at monitoring Channel & Distribution Management; implementing effective Target Marketing & Penetration strategies to maximize sales and accomplishment of revenue and collection targets.  Pivotal in setting up Promotional Campaigns while achieving Revenue, Profit and Business Growth Objectives while ensuring top line and bottom line profitability.  Excellent time management skills with proven ability to work accurately and quickly prioritize, coordinate and consolidate tasks; resilient with a high level of personal integrity and energy experience. Core Competencies  Retail Sales & Marketing  Business Development  Strategic Planning  Channel & Distribution Management  Operations   Key Account Management  Client Relationship Management  Team Management  Interpersonal Skills  Analytical Skills  Notable Achievements  Gained ample exposure across working in synergy channel and modern trade; in recognition of outstanding performance won various awards including Best Territory Sales Officer -Retail in Rajasthan in 2012 and Best Territory Sales Officer- Rajasthan in Gkk business in 2012.  Hold credentials of being the only one person in launchingthe Entire Tribal Belt,Rural Retail Business & Operation of Water Division of HUL in Rajasthan 2012. PPRROOFFEESSSSIIOONNAALL EEXXPPEERRIIEENNCCEE Presently working with Supermax Personal Care Pvt. Ltd 24th Nov 2014 - till date Area Sales Manager - Retail  Handling team of on-roll Five Sales officer’s across the Rajasthan.  Setting sales targets  To maximize the sales and profitability of company products  Conducting detailed market research and feasibility study to analyze the latest market trends and track the competitor’s activities thereby providing valuable inputs to streamline the marketing and brand visibility strategies; reviewi ng and interpreting competition after in-depth analysis of market information.  Providing your team with a stimulating and supportive environment  Maintaining and increasing standards of customer service & Distributer Service  Controlling the training and development Skills staff working under my team.  Responsiblefor appointingnew distributors,motivatingand mentoring the distributors working for the company across the region resulting in increased sales.  Organizing sales promotional activities such as campaigns and events and other branding activities as a part of brand building and market development effort.  Shouldering the responsibility of providing aid in business issues such as identifying growth opportunities, led gener ation while achieving business objectives, implementing policies and executing corporate strategies. Max Life Insurance Co. Ltd. Agency Development Manager 19th Sept 2013 –30th Oct 2014  Designed and implemented the strategy that fulfill the objectives, maximizes revenues, profits and market share of the company while streamlining overall operations pertaining to product launch, business development and customer service.  Spearheaded efforts across developing a competitive business development and sales strategy, uncovering/ creating new opportunities, identifying dynamic and flexible for market penetration and revenue generation.  Formulated & implemented strategies / policies and reaching out to the unexplored market segments/customer groups for business expansion while gathering market intelligence, tracking competitors’ activities and providing valuable inputs.
  • 3. HINDUSTAN UNILEVER LIMITED, DELHI BRANCH, JAIPUR Dec 2007 – June 2013 Territory Sales Officer –(Reporting to Area Sales Manager)  Managing sales and marketing operations of FMCG Deptt. and Water Brand PUREIT across Jaipur & rural areas, devising business development strategies,studyingthe elements in a sales promotion plan whileconsidering customer preference to drive business volumes.  Responsiblefor appointingnew distributors,motivatingand mentoring the distributors working for the company across the region resulting in increased sales.  Organizing sales promotional activities such as campaigns and events and other branding activities as a part of brand building and market development effort.  Competently maintaining highest standards of customer service, obtaining feedbacks from them, giving preference to customer satisfaction & promptly resolving their problems & concerns for referral & repeat business; hold credentials of improving customer satisfaction level by fillingthe feedback forms and launching a forum to address their problems time to time.  Conducting detailed market research and feasibility study to analyze the latest market trends and track the competitor’s activities thereby providing valuable inputs to streamline the marketing and brand visibility strategies; reviewing and interpreting competition after in-depth analysis of market information.  Supervising and monitoring the performance of a team of Sales Executives & Team Leaders to ensure efficacy in working and meeting of targets; creating and sustaining a dynamic environment that fosters development opportunities and motivates performance among them.  Shouldering the responsibility of providing aid in business issues such as identifying growth opportunities, led generation while achieving business objectives, implementing policies and executing corporate strategies.  Judiciously taking proactive measures relating to factors impacting trade in order to grab the opportunities and providing valuable inputs for fine tuning the sales and the marketing strategies; involved in generating inquiries & target potential clients to build & maintain working relationship.  In recognition of outstandingperformancewon variousawardsincluding BestTerritory Sales Officer-Retail in Rajasthan in 2010, Best Territory Sales Officer-Rajasthan (Kota) in 2008 and Best Safe Water Zone (Kota) in 2008.  Hold credentials of achieving the Quarter Targets from last 2 years, the only area in North Branch consecutively.  Playinga pivotal rolein launching the Entire Rural Retail Business & Operation of Water Division of HUL in Rajasthan in 2009. ICICI PRUDENTIAL LIFE INSURANCE COMPANY LIMITED, JAIPUR Jul 2006-Dec 2007 Unit Manager (Tied Agency)  Designed and implemented the strategy that fulfill the objectives, maximizes revenues, profits and market share of the company while streamlining overall operations pertaining to product launch, business development and customer service.  Spearheaded efforts across developing a competitive business development and sales strategy, uncovering/ creating new opportunities, identifying dynamic and flexible for market penetration and revenue generation.  Formulated & implemented strategies / policies and reaching out to the unexplored market segments/customer groups for business expansion while gathering market intelligence, tracking competitors’ activities and providing valuable inputs. BHARTI TELEVENTURES LIMITED, JAIPUR (An Airtel Enterprise Services) Oct 2003- Jun 2006 Team Manager (Post-paid Division) ZIP TELECOM, JAIPUR Jul 2001- Sep 2003 Sales Executive (STD/ PCO Division) AACCAADDEEMMIICC && PPRROOFFEESSSSIIOONNAALL CCRREEDDEENNTTIIAALLSS Bachelor of Arts – 2001 University of Rajasthan, Jaipur Intermediate – 1998 Rajasthan Vidyalaya, Rajasthan Board Matriculation – 1996 Rajasthan Vidyalaya, Rajasthan Board, Jaipur Certificate in Computer Literacy (A+) from TCS, Jaipur in 2003 Date of Birth: 25th April,1974 References: Availableif Required