1. Vikas Sharma
Address: Flat No.114, Sector 12 Pocket-4, DDA Flats, Dwarka, New Delhi
Mobile: 9214003982/9899699402, Landline: +91 11 45572314, Email: mailvikas7@gmail.com
Profile at a Glance
An astute professional offering over 12 years experience in handling markets in Delhi, Punjab, UP, Rajasthan, &
Gujarat. Seeking a challenging middle management assignment as Branch/ Zonal / Regional/ Category Sales
Manager overseeing functional areas in sales & marketing, business development, channel management, team
management with a leading growth oriented Consumer Durables/ FMCG/ Telecom organization.
Key Attributes
• Proven competency in managing sales team to achieve the daily, monthly, & yearly target set for
the territory.
• Adept at capitalising on emerging trends, addressing industry requirements to achieve
organizational objectives
• Hands on experience in marketing strong brands like Coca Cola, Titan, Philips, Nokia &
Whirlpool across a wide range of product categories to achieve business targets & profitability
norms.
• Proficiency in managing sales operations, building relationships with clients & achieving desired
goals.
• Proficient in grasping new technical concepts and utilizing them in an effective manner.
• Demonstrated abilities in effective channel sales management & developing Franchisee / Dealer
networks.
• Possess excellent communication, relationship management & team building skills with dexterity
in mentoring
Career Milestones.
Whirlpool of India Ltd.
Business Manager (July 2014 - till date) – Rajasthan
(Reporting to the Regional Director & leading a team of Branch Commercial manager, Branch Sales
manager, Branch Service managers &14 Sales & service Area Managers)
Job Profile:
 Responsible for Sales & service of Jaipur Branch. Full branch office P&L Accountability. To
achieve Planned Sales Volume(Primary, secondary , mix & value).
 Periodically monitor & review each area & zone’s performance against targets & take corrective
actions.
 Ensure Cross functional efficiency between Sales, service, commercial, CFA & Trade Partners
for smooth functioning of branch.
 Continuously evaluate distribution Footprint and Opportunities for expansion.
 Ensuring adequate man power & right infrastructure at Distributor point to support Business
operations.
 Drive Channel Balance across distribution, DD & Large chain stores.
 Ensure effective implementation of sales information systems, commercial processes, Controls &
systems, Statutory Compliance.
 Channel footprint expansion (Direct Dealer, Distribution, Branded Retail etc)
 Monitor & track Category wise billing points & plan for enhancing Reach & range.
 Drive standard market practices like circulation of price list / scheme letters
 Overall management of Partner profitability & ROI.
HCL Infosystems Limited
Regional Sales Manager (December 2012- June2014) – Gujarat & MP.
(Reporting to the ZSM& leading a team of 5 Area Managers)
Job Profile:
 Responsible for Digital Entertaimment (DE) Busineess of HCL Infosystemes for Gujarat & M.P.
 Handling Product Categories viz. Lenovo Tablets, HCL Tabs, Nokia Gears, Apple IPod’s,
Sandisk, JBL & Gaming Console.
 Accountable for Channel development & Top line targets for all business units.
 Monitoring CFA activities, to ensure timely delivery & enforce compliance to commercial
guidelines.
 Monitoring & achieving agreed primary & secondary sales target channel wise for Nokia & other
businesses.
RésuméRésumé Vikas Sharma/ Page/ Page 11 ofof 44

2.  Supervising & Guiding Area managers to ensure achievement of their BU numbers.
 Responsible for Accurate Product Forcasting & montoring Sales Effort to make a balance
between inflow & outflow of Stock from CFA.
 Responsible for Performance of Apple Stores, JBL Exclusive stores & Gears Performance at
NPD, NPP & NSC of Gujarat State.
 To interact with Nokia, Apple, Sandisk & JBL Product managers for a collective effort to get best
results for the business in Gujarat & for better understanding of Business Requirement.
 To increase width & Depth in CE, Gaming, Telecom, Gifting, Gaming & Stationary Channel
depending on Product requirement.
 To suggest & implement local marketing activities for better sellout & promotion of Products.
Philips Electronics India Ltd. (July 2007 – Dec. 2012) - New Delhi / Gujarat
Branch Manager- Gujarat (November 2011 to December 2012)
(Reported the Regional Manager & leading a team of 10 Sales & Service Executives)
Sales Manager- NCR (June 2010- October2011)
(Reported to the Regional Manager & Coordinated with 3 Branch Managers & 17 Sales Executives)
Deputy Sales Manager- Delhi (April 2008- May 2010)
(Reported to the Branch Manager & led a team of 8 DSO’s. & 2 Long arms members)
Assistant Manager- Delhi (July 2007- March 2008)
(Reported to the Branch Manager & led a team of 5 DSO
Job Profile:
As Branch Manager- Gujarat, significant highly ghts & contributions as per the defined Key Result
Areas includes:
 Managing & developing the Team with complete accountability for top line targets for Gujarat
branch.
 Spearheading efforts to achieve annual sales figures & driving growth for all product categories in
Gujarat.
 Interfacing with logistics, & other marketing support functions to generate growth for all 4
Business Units.
 Participating in the sales planning exercise & setting up new channels to increase both reach &
market share.
 Coordinating designing & proposing attractive secondary schemes based on market trends.
 Creating & implementing sales plan, including sales forecasts/ AOP, & monitoring the sales effort
& performance.
 Collating & provide information about market trends, competitor’s sales practices and potential
projects.
 Responsible for maintaining a balance among all channels & to ensure growth across all
channels.
 Made substantial efforts to successfully drive branch business growth over last year base.
 Spearheaded revenue growth of over 100% in personal care category
 Grew DA business of branch by 48% over last year base.
 Developed & motivated sales & service team, & as a result 3 members from team secured grade
jumps in 2012.
As Sales Manager- NCR, significant highlights & contributions as per the Key Performance
Indicators included:
 Was accountable for top line targets in Rest Of North & responsible for product category sales in
mobility channel viz. GoGear (MP3/ MP4), Accessories, DVD Pet & Photo frames in photography/
gift stores / Mobile/ CE channel.
 Coordinated set up of distribution network, appointed distributors based on mobility channel
competency in UP, Punjab & Rajasthan resulting in creation of a robust channel for
Accessories business in 2010.
 Participated in sales planning exercises, assessed market trends & competitor’s sales practices
 Ensured customer satisfaction by timely response to all customer requests, thereby created
favourable climate for customers to do business with Philips Consumer Lifestyle.
 Worked closely with the regional team & successfully appointed 5 new distributors in Jaipur,
Lucknow, Jalandhar, Chandigarh & Agra for better distribution of mobility products
 Successfully coordinated with all 3 Branch Managers & closely worked with the Sales
Executives to push Mobility products in all towns in their territory & achieved growth of 100% in
Accessories & 38% in AVM.
 Launched attractive DSO incentive program for appointment of new dealers which helped appoint
450 new dealers for mobility business in rest of North.
 Developed Mobility Channel in “Rest of North” & aggressively pushed accessories category in
top 10 towns
RésuméRésumé Vikas Sharma/ Page/ Page 22 ofof 44

3.  Drastically improved visibility of Accessories by doing in shops branding, display stands &
running display contest.
As Deputy Sales Manager/ Assistant Manager-Delhi, significant highlights & contributions as per
the KRA included:
 Supervised team, handled four distributors & managed yearly turnover of Rs. 10 cr. for pan Delhi
market
 Generated business through 7 Categories viz, DVD, MP3, Mini & Micro, Home Theatres,
Speakers, Cdrcr & Radio.
 Controlled distribution channel & safeguarded company credit with the distributors.
 Designed & implemented secondary schemes in the market & monitored product pricing in the
market.
 Appointed two new Distributors for better distribution of Products in 2007, giving growth of 32%
over last Year base.
 Recognised & promoted to designation of Deputy Manager in 2008 after rock solid performance
in 2007.
 Won incentive of LCD & Home Theatre for Achieving Sales Target of Diwali – 2008
 Felicitated with Top Sales Performer Award adjudged on all India basis on achieving 109%
annual target (2009).
 Promoted to “Manager” Grade on basis of past performance in April 2010.
Titan Industries Ltd.
Senior Sales Officer, New Delhi (September 2004- June 2007)
(Reported to the State Head & led a team of 5 third party staff)
Job Profile:
Significant highlights & contributions as per the Key Performance Indices included:
 Instrumental in driving sales, business development, channel management, & marketing
operations.
 Monitored & achieved agreed primary & secondary sales target channel wise with a monthly
turnover of Rs. 80 lacs
 Facilitated product mix forecasting & indented stock requirements based on the estimated
demand.
 Monitored CFA activities, to ensure timely delivery & enforce compliance to commercial
guidelines.
 Played key role in ensuring implemention of correct company pricing in the market & setting
appropriate targets for RS Dealers & Salesmen, Time zones, World of Titan & the Direct Dealers.
 Made significant contribution to increase sales turnover of Bhartiya Associates, Delhi from Rs.
3.4 Cr to Rs. 4.2 Cr
 Increased dealer base of market that aided accomplishment of 23% growth over last year base.
 Made noteworthy efforts to increase sales turnover of Global Trading Co. Delhi from Rs. 6.2 Cr
to Rs. 8 Cr (2006)
 Ensured better reach in the market to drive direct parties growth at 28% which was the highest in
the region.
 Displayed outstanding efforts to achieve original targets set for quarter IV, winning foreign trip &
other incentives.
 Recognised with Moment of Fame Award for successfully implementing consumer scheme in
Timezones.
 Spearheaded development of new market segment through shopping malls: Vishal Mega Mart,
Big Bazaar, Ansal Plaza among others.
Hindustan Coca-Cola Beverages Private Ltd.
Sales Executive- Western UP (December 2001– August 2004)
(Reported to the Area Manager & led a team of 12 personnel)
Job Profile:
Significant highlights & contributions as per defined Key Performance Matrices included:
 Covered approximately 850 outlets & 22 villages & generated business worth Rs. 6 Cr.
 Managed sales & distribution of Coke products in market via distribution channel mode
 Ensured timely settlement of distributor claims.
 Designed & managed promotional & discount strategy for 26 key accounts.
 Coordinated & successfully safeguarded company credit with the distributors both in the form of
liquid & glass.
 Implemented aggressive market expansion initiatives like new outlet opening, selling chilling
equipments, increased automation and routes for deeper penetration in the market.
 Accomplished 110% Secondary Target in the peak season in 2001-02
 Made significant contribution by increasing sales turnover from Rs. 3.8 Cr. to Rs. 6 Cr.
 Played a pivotal role in the successful product launch of Sunfill, Shock and 200 ml Limca in the
Mussorie market.
RésuméRésumé Vikas Sharma/ Page/ Page 33 ofof 44

4.  Effectively handled the fall in price of 200 ml & 300 ml flavour by to devise an unexpected YOY
growth of 180%
 Achieved Region Lakshya Targets for 2003 & 2004 winning incentive trips to Thailand & Malaysia
respectively
 Instrumental in signing an agreement with IIT Roorkee to exclusively sell only Coke products
inside the campus canteens thereby blocked entry of competition products including Pepsi.
 Spearheaded promotion of Brand Thums Up in the upcountry Roorkee market by conducting
"Taste the Thunder Contest" & got a good response from customers.
Training History
• Attended seminars on leadership & time management
• Participated in a Distribution workshop
• Undergone 2 months Summer Training at Britannia Industries Ltd, New Delhi & completed project
work, Project Title: ‘Promotion and Comparative Study of Britannia "Cream Treat" Biscuits’
Educational Credentials
• Post Graduate Diploma in Management- Marketing/ IT, Birla Institute of Management &
Technology, New Delhi, (2002)
• Bachelors of Commerce, Shivaji College, University of Delhi, (2000)
Personal Particulars
• Date of Birth: 6th December 1978
• Computer Proficiency: MS Office (Word, Excel, Power point)
• Language Proficiency: English, Hindi & Punjabi
• Nationality: Indian, Passport No.: E5791721, valid up to 2021
RésuméRésumé Vikas Sharma/ Page/ Page 44 ofof 44