1. VIKAS SAHOO Mobile: 9007014887 Email: vikas_sahoo@yahoo.com
 A result oriented professional with over 18 years of rich experience in network expansion,
sales and marketing.
 Currently working as Regional Dealer Development Manager with VE Commercial Vehicles
Ltd. looking after operations in East Region and Bhutan.
 A proactive leader and planner with expertise in strategic planning, new market
development, competitor and market analysis.
 A believer of team work to ensure systematic flow of activities in the organization.
 Core competencies being – Dealer Network Expansion, Sales and Business
Development, Channel Management, Product promotion and launches, Team building
and motivation.
Since Apr’12 : VE Commercial Vehicles Ltd., Kolkata as RDDM.
Responsibilities:
 Network expansion in East Region and Bhutan.
 White spot identification for Network Expansion.
 Identification and selection of business partners.
 Business case analysis for new dealerships.
 LOI issuance to new channel partners.
 Dealership Agreement execution and renewal.
 EOR of new dealerships as per VECV norms.
 Dealer Operating Standard : Implementation of DOS processes and audits at dealerships.
 Competency : Enhance dealership manpower sales competency and efficacy, training and
skill development.
 Dealer Satisfaction Survey : Facilitate DSS survey among dealerships. Plan and review
actions to improve the score.
 Dealer Turnaround projects : Plan and execution of special projects to make weak dealers
turnaround to profitability.
 Model Dealership : Create model dealerships in the region.
ACHIEVEMENTS
 Network addition at 23 locations in East region.
 3S network addition in Bihar which was unrepresented since last 15 years.
 Landmark dealerships with modern facilities created.
 Implementation of DOS across all dealerships.
 Pioneer to work on “Corporatized Dealer” projects – Jharkhand & Assam.
 Achieved highest manpower competency level in the country (May’15).
OVERVIEW OF KEY SKILLS AND EXPERIENCE
WORK EXPERIENCE

2. Apr’07 – Mar’12 : Hyundai Motor India Ltd., Kolkata / Jaipur as Manager
Responsibilities:
 Responsible for overall network expansion.
 Mapping and identification of locations for primary network expansion through systematic
market potential analysis and competitor presence.
 Candidate identification, selection (through financial analysis / land survey / location, etc.).
 Issuance of LOI to new dealer.
 Develop business plan for new dealership.
 Completion of new dealerships as per HMIL norms by regular inspection, monitoring and
guidance.
 Manpower selection for new dealership.
 Secondary network expansion through sales branches with existing dealerships.
 Implementation of “Dealer Enhancement Program” (DEP) through regular dealer audits.
 Execution of Dealership Agreement.
ACHIEVEMENTS
 Awarded as the “Best Employee” for the year 2008.
 Increased primary network from 27 to 51 by adding 24 new dealership networks in the east
region.
 Give the concept of network expansion through sales branches which was implemented
nationally.
 Added 31 sales branches which include 21 mini 3S facilities.
May’04 - Apr’07: Michelin India Tyres Pvt. Ltd., Chandigarh / Kolkata as Territory Manager
Responsibilities:
 Responsible for overall operations (sales, after sales, logistics and inventory
management) in the states of Punjab, Himachal and U.T.Chandigarh. Thereafter responsible
for operations in Orissa and West Bengal.
 Working with sales force to achieve sales targets through systematic planning, analysis,
mapping and appointment of dealers at strategic locations in the region and ensuring proper
& systematic approach towards the End User.
 Training of dealers for the specialized products of the company.
 Guiding dealers towards the objective, focus of the company and sales target achievement.
 Handling key customers and working closely with them on technical aspects to get fitments.
ACHIEVEMENTS
 Have started the functional activities of Michelin from Chandigarh for the sates of Punjab,
H.P. and U.T. Chandigarh.
 Have built an efficient dealer network in the area of operation.
 Had the highest sales of SKUs in North India contributing 37% to the overall sales in 04-05.
 Approval of MI products in HRTC and other big fleets.
 Have done product evaluation analysis that has helped the management to take decisions
on imports.
 Given training to new employees.

3.  Organised the first mega customer meet for Michelin in India at Ludhiana, Punjab.
 Was part of the team that got special training by Michelin in Thailand.
May’01 - Apr’04: Apollo Tyres Ltd., Ludhiana as Sr.Area Incharge
Responsibilities:
 Independent handling of dealer network and achieve sales target in the assigned area.
 Handling Fleet accounts and ensuring regular fitment of tyres.
 Identifying weak areas and working to enhance market share in these areas.
 Working closely with the dealers, understanding their needs & problems and helping them out
in achieving their monthly and quarterly targets.
 Monitoring competitor activities and giving feed back to the management.
 Making customer campaigns on regular basis to convey company schemes and to ensure
proper fitment of tyres.
ACHIEVEMENTS
 125% growth in business y-o-y in 2003-04.
 29% increase in dealer network.
 Converted big Fleet Accounts into Apollo’s exclusive dealers.
 Converted multi-brand dealers to Apollo exclusive dealers.
 Organised customer and dealer meets.
Mar’00 - Mar’01: Motherson Sumi Electric Wires Ltd., Noida as Executive – Marketing & Sales
Responsibilities:
 Sales Target achievement through distributor network.
 Appointment of Distributors and dealers
 Getting approval from Consultants and Architects.
 Follow up with Contractors and end users.
 Handling OEMs.
 Working closely with the Advertising Agency for Brand building of “Motherson”. Designing of
Catalogs, Danglers and Posters.
 Participating in planning of strategies for market penetration by designing of Schemes for
dealers and distributors.
ACHIEVEMENTS
 Sales volume growth of 115% in H2 2000-01.
 Obtained successful product approvals from Consultants and Architects
 Played a pivotal role in designing of Catalogs and Brochures of new products.
 Participated in exhibitions to launch new products.
Jul’98 - Mar’00: Time Packaging Ltd., New Delhi as Marketing Executive
Responsibilities:
 Sales Target achievement in North Region.
 Appointment of Distributors and dealers.

4.  Sales forecast and close monitoring of distributor performance.
 Launching of “Regal” in North India (Delhi, Punjab, U.P, Rajasthan, M.P, Bihar & Haryana)
ACHIEVEMENTS
 Successfully launched the Brand – Regal in North India.
 Arranged Press conferences during the launching phase of Regal.
 Participated in road shows to promote the exclusive product range of Regal.
 Arranged Distributor and Dealer meets.
 135% - 140% achievement in the month of May, June, July, August & September.
 Two year full time Post Graduate Diploma in Management from The Indian Institute of
Planning and Management (IIPM), New Delhi. Passed in the year 1998.
 B.S.C. with Chemistry Honours from Ravenshaw College, Cuttack. Passed in the year 1996
with Distinction
Fluent with MS Office and Internet applications.
Date of Birth : 20th
February 1975
Marital Status : Married
Address : SGIL Residenzza, Block-1, Flat-5B, 66/63, Belghoria Exp. Way,
Kolkata – 700081
Passport No. : G6513003
EDUCATIONAL QUALIFICATION
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