- Atanu Banerjee has over 22 years of experience in cement marketing and has held various leadership roles at major cement companies like Star Cement, Lafarge India, Ultra Tech Cement, and Raymond Ltd. - He has a strong track record of consistently achieving sales targets, developing distribution networks, and launching new brands and products in various regions across India. - Currently working as DGM Sales & Marketing at Star Cement where he has helped establish the brand as the #2 player in Siliguri within 1.5 years through dealer development and supply to major projects.

1. Atanu Banerjee
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A Marketing Professional with Over 22 Yrs Of Accomplished Experience in Cement
Marketing
Atanu Banerjee
Flat No. 304, Tower No 5, HIG, Uttorayan Township, Matigara, Siliguri – 734010
Mob: 9903836682
abcmtgutcl@yahoo.co.in abcmtg@hotmail.com
BRIEF OVERVIEW
 Sound understanding of business administration with a global mindset & strong quantitative and
conceptual abilities.
 Rich corporate experience in areas of Channel Management, Corporate Sales, Marketing & Brand
Promotion.
 Track record of providing excellent results, consistently performed and achieved sales & collection
targets.
 Success at motivating staff through clear communication and outstanding organizational skills
 Exposure to launching of new brand and product.
PROFESSIONAL EXPERIENCE
Cement Manufacturing Company Ltd.
 Star Cement is a leader in North East markets. A regional player with excellent brand
value in niche market. Poised to double its volume to 3.2 MTPA, Joined as General
Manager Sales & Marketing, with responsibility of new market development & Product
Launch in WB. Posted at Siliguri.
DGM Sales & Marketing. Since June’12
Work Profile:
 Selection and Development of Sales & Marketing team.
 Analysis of the new market and identifying opportunities and threats.
 Segmentation of the market and then formulate the appropriate strategy for brand positioning.
 Selection of C&F and Sales Promoters.
 Channel Development & Management.
 Relationship development with B2B customers for direct corporate sales.
Achievements:
 Selection & Appointment of 13 SP cum C&F in WB & 8 SP cum C&F in Bihar, operation
started.
 Selection, Appointment & Training of sales team with 5 ASMs and 38 SOs. Tech team’s
selection has also been facilitated.
 Present dealer network is 255 and retailer strength of 550. Developed from zero le vel.
 Got brand approved in all major projects and Govt. Dept. in West Bengal. Supplying
cement to all major projects in West Bengal.
 In just one and half years of operation Star Cement in WB it has become the 2
nd
top brand
in Siliguri Area in terms of Volume as well as Price after Ambuja Cement.
 Attain a leadership position in NB with avg sales of 35 kt PM in a 3 Lac ton market, in two
years.
Lafarge India.
 Last posted at Delhi from March’12 to June’12 with responsibility of all India Key
Accounts and New North India Market Development.

2. Atanu Banerjee
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 Worlds largest cement manufacturer, a French multinational. Before Delhi was posted at
Kolkata looking after Institutional Sales all India. Presently handling a sales turnover of Rs.
560 Crores per annum.
AGM Institutional Sales Mar 2010 – June 2012 Date
Work Profile:
 Heading a team and managing Institutional sales (B2B) at All India level.
 Relationship building with Corporate Customers, High Value Customers to convert business
growth.
 Relationship building with Architects, Engineers, Builders.
 Planning & implementation of Promotional campaigns. Meeting of Opinion Makers.
 Technical and Sales skill Development training to the sales team.
 Budgeting process for planning and implementation of B2B sales objective.
 Outstanding management.
 MIS and environment scanning for business opportunity.
Sr. Area Sales Manager Mar 2007 – Mar 2010
Work Profile:
 Heading a team and managing Retail and Institutional sales.
 Planning, establishing and servicing retail channel.
 Outstanding management.
 Planning & implementation of Promotional campaigns.
 Actively involved in Marketing & Advertising.
 Develop business from institutional customers.
Achievements:
 Joined Lafarge at Siliguri in March 2007 as ASM- North Bengal & Sikkim, when the market
was 9kt avg. per month sales, which when left was avg. of 30kt per month.
 As Lafarge was one time brand leader in this market, it lost its image & saw a radical
downfall in sales. Restored and instilled confidence in the network with substantial
improvement in brand image.
Ultra Tech Cement Limited.
 This company was earlier L&T Cement. Initially posted at Indore, and then posted to
Bhubaneswar. Finally Covering Kolkata and surrounding districts of Howrah, Hoogly,
Mednapur, 24 Parghanas North & South.
Unit Head (Posted at Kolkata) April 2005 – Feb 2007
Work Profile:
 Heading and handling a team of eleven officers & supervising the Distribution Channel
Management
 Actively involved in Marketing & Advertising
 Monitoring appointment, development & servicing of C&F, stockiest and other channel members
 Formulation & implementation of the budget, handling the MIS reporting as per schedule
 Effectively managing the after-sales & services
 Drive successful promotional strategies & campaigns, developing and executing marketing plan by
organizing ‘Road Shows’ at village level to enhance business
 Conducting meetings for consumer & mason, builders, architects and engineers
Unit Head (Posted at Bhubaneswar) April 2003 – March 2005
Work Profile:
 Heading and handling a team of 5 officers & supervising the Distribution Channel Management
 Actively involved in Marketing & Advertising
 Monitoring appointment, development & servicing of C&F, stockiest and other channel members
 Formulation & implementation of the budget, handling the MIS reporting as per schedule
 Effectively managing the after-sales & services
 Drive successful promotional strategies & campaigns, developing and executing marketing plan by
organizing ‘Road Shows’ at village level to enhance business
 Conducting meetings for consumer & mason, builders, architects and engineers

3. Atanu Banerjee
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Achievements:
 When joined, inherited huge dealer disputes and sticky debts of over 5 crores. Cleared all struck
up issues and could restart more than 80% of disputed parties.
 Member of the national launch team & In charge of Orissa Launch of Ultra Tech Cement.
 Appreciated by the management for enhancing the Sales.
 Success at achieving Zero Bad Debts.
Unit Head (Posted at Indore) Aug 1999 – March 2003
Work Profile:
 Heading and handling a team of three officers & supervising the Distribution Channel
Management
 Actively involved in Marketing & Advertising
 Monitoring appointment, development & servicing of C&F, stockiest and other channel members
 Formulation & implementation of the budget, handling the MIS reporting as per schedule
 Effectively managing the after-sales & services
 Drive successful promotional strategies & campaigns, developing and executing marketing plan by
organizing ‘Road Shows’ at village level to enhance business
 Conducting meetings for consumer & mason, builders, architects and engineers
Achievements:
 Successfully Launched PPC Cement (P53) In M.P in 2000-01.
 Credited for maintaining consistent growth in spite of change in product.
 Appreciated by the management for enhancing the Sales through retail outlets.
 Success at achieving Negative DOS and Zero Bad Debts.
Raymond Ltd (Cement Divn.)
A well-known company presently hived off the cement unit. Posted at Jabalpur handling central & part
of western M.P with a turnover of 10 Crores per annum.
Asst. Manager Feb 1994 - Aug 1999
Work Profile:
 Directly responsible for the development & servicing of distribution network
 Actively associated with marketing, advertising
 Planned, formulated & implemented Budget
 Judiciously handled complaints received
 Ensured timely MIS Reporting
EDUCATION
One Yr. Executive Prog in Business Management, from IIM Kolkata. 2004
PG Diploma in Marketing, IGNOU. 1997
MBA, Lalit Narayan Mishra Institute Economic Development & Social Change, Patna
An autonomous institution run by Govt. of Bihar under Magadh University 1993
Specialized in Finance & Marketing. Placed 2
nd
in Batch, attained 1
st
Class
M Com - Accounts group, Patna University. Attained 1st class. 1991
B.Com. (Hon’s), St. Xavier’s College, Ranchi University. Attained distinction in four
papers & Secured 71.25% marks in aggregate 1989
TRAINING PROGRAMS ATTENDED
 Development Center Program. Lafarge University. July 2009

4. Atanu Banerjee
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 MDP on Effective Channel Management. IIM Calcutta. May 2010
COMPUTER KNOWLEDGE
Proficient with the use of Windows, MS Word and MS Excel & ERP Package SAP R3 & JDE.
PERSONAL DETAILS
Date of birth: 7th Mar 1969
Languages known: English, Hindi & Bengali
Passport No: E3474994
Valid till : 1st Dec 2012.
COST TO COMPANY
Present: Rs.40.69 Lac. PA Expected: NEGOTIABLE.