Digital Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing! - What is Inbound Marketing and how does it work? - How can I utilize this kind of Marketing to promote my business? - How is this different from traditional Outbound Marketing? - How do I reach an online audience who has migrated into their electronic devices? - What can I add to my website to help make it more ‘Inbound Marketing Friendly’?

1. Digital Marketing Overview

2. Welcome
Melien Lavoie
Phone: (860) 214-9900
Email: mel@pluginmuse.com
Website: www.PluginMuse.com
Facebook.com/PluginMuse
SlideShare.net/MelienLavoie

3. Digital Age Revolution
Technology Evolved
User-Friendly
● Computers Smaller,
● Programs Run Faster
● Technology Easier

4. The Digital Age
● High-Tech Devices
● Knowledge-Based Society
“Evolution of Man...”

5. Customized Technology
Adapt Technology
Need Based
● Simplify World
● Efficient
Fear of Social Media
Alternative Reality
● Blind Communication
● Privacy Issues
“I fear the day that technology will surpass our human interaction.
The world will have a generation of idiots” - Albert Einstein

6. Electronic Generation
● Communication
● Marketing Shift
“We've stopped
living our lives
and we're just
recording them” -
George Clooney

7. NEW Online Audience
Inbound Marketing
● FREE Social Media Sites
Global Audience
Clicks, Viral for SEO
Outbound Marketing
● $$ Television Commercials
National Audience
A c ti o n Lead for Call/Visit Action
“Word of mouth is only as far as the next person…”

8. Marketing
Outbound Marketing Inbound Marketing

9. Outbound Marketing
● One-Way Communication
● Pushes Products / Services
● Onto Customers
● Purpose To Sell

10. Outbound Tools
● Telemarketing
● TV & Radio Ads
● Posters, Flyers, Inserts &
Brochures
● Newspaper-, Billboard-, &
Magazine Ads

11. Inbound Marketing
● Two-way Communication
● Motivates Conversation
● Entertain &/ Educate
● ADDS VALUE

12. Inbound Tools
● Website
● Social Media Sites
● Email Marketing
● Blog Subscriptions
● Online Videos

13. Find Your Audience
Outbound Marketing Inbound Marketing
Where the magic happens!

14. Outbound Marketing
Building Blocks
● Print Audience
● Quality Design
● Branding & Consistency
● Content & Message
● Marketing Budget $$

15. Inbound Marketing
Building Blocks
● Power of Many
● Keywords
● New Content
● Related Info
● Backlinks
“Building Blocks for SEO”

16. Drive Traffic for SEO
1. 2.
Meaningful
Contents
Get an ONLINE Presence
Viral
OR
SPAM
Clicks
“My website does not work for me…”

17. Universe in Perspective
● Business
Community
● Business
Website
● Social Media
● Browser
● Search
Engine
● Audience

18. Important Parts
Online Presence
Social Media
To Drive Traffic TO
To Drive Traffic WITH
“My Website does NOT work for me…”

19. Method or Process?
Use Website
With Social Media
‘Herd the Sheep’
Click..Click...Click
ONLINE RATINGS
Driving Online Traffic to Website

20. Are They Compatible?
Social Media
To Drive Traffic WITH
Online Presence
To Drive Traffic TO
“Fueling an old car with bio fuel…”

21. Social Age Online Checklist
Image Each Page
Keywords and Bodycopy
Interactive with Widgets
Social Media Icons
Mobile Site
Blog with RSS Feed
‘Share’ Button
“See for yourself: www.marketing.grader.com”

22. Inbound Marketing for SEO
1) Be where the People are…
2) Post to go Viral…
3) Drive a Global Audience to...
4) With Building Blocks that works!

23. THANK YOU!
Need help?
I offer one-on-one
Virtual Skype Meetings
Plug-in-Muse
Slideshare.net/MelienLavoie
YouTube.com/MelienLavoie