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Digital Marketing Overview
Welcome 
Melien Lavoie 
Phone: (860) 214-9900 
Email: mel@pluginmuse.com 
Website: www.PluginMuse.com 
Facebook.com/Plugin...
Digital Age Revolution 
Technology Evolved 
User-Friendly 
● Computers Smaller, 
● Programs Run Faster 
● Technology Easie...
The Digital Age 
● High-Tech Devices 
● Knowledge-Based Society 
“Evolution of Man...”
Customized Technology 
Adapt Technology 
Need Based 
● Simplify World 
● Efficient 
Fear of Social Media 
Alternative Real...
Electronic Generation 
● Communication 
● Marketing Shift 
“We've stopped 
living our lives 
and we're just 
recording the...
NEW Online Audience 
Inbound Marketing 
● FREE Social Media Sites 
Global Audience 
Clicks, Viral for SEO 
Outbound Market...
Marketing 
Outbound Marketing Inbound Marketing
Outbound Marketing 
● One-Way Communication 
● Pushes Products / Services 
● Onto Customers 
● Purpose To Sell
Outbound Tools 
● Telemarketing 
● TV & Radio Ads 
● Posters, Flyers, Inserts & 
Brochures 
● Newspaper-, Billboard-, & 
M...
Inbound Marketing 
● Two-way Communication 
● Motivates Conversation 
● Entertain &/ Educate 
● ADDS VALUE
Inbound Tools 
● Website 
● Social Media Sites 
● Email Marketing 
● Blog Subscriptions 
● Online Videos
Find Your Audience 
Outbound Marketing Inbound Marketing 
Where the magic happens!
Outbound Marketing 
Building Blocks 
● Print Audience 
● Quality Design 
● Branding & Consistency 
● Content & Message 
● ...
Inbound Marketing 
Building Blocks 
● Power of Many 
● Keywords 
● New Content 
● Related Info 
● Backlinks 
“Building Blo...
Drive Traffic for SEO 
1. 2. 
Meaningful 
Contents 
Get CONTENT to go VIRAL 
Viral 
OR 
SPAM 
Clicks 
“My website does not...
Effective Process 
Post with Intent! 
Inbound Marketing 
Drive Traffic 
Social Media 
Click...Click...Click... 
? 
SEO 
● ...
Universe in Perspective 
● Business 
Community 
● Business 
Website 
● Social Media 
● Browser 
● Search 
Engine 
● Audien...
Important Parts 
Social Media 
To Drive Traffic WITH 
Online Presence 
To Drive Traffic TO 
“My Website does NOT work for ...
Are They Compatible? 
Social Media 
To Drive Traffic WITH 
Online Presence 
To Drive Traffic TO 
“Fueling an old car with ...
Social Age Online Checklist 
Image Each Page 
Keywords and Bodycopy 
Interactive with Widgets 
Social Media Icons 
Mobile ...
Inbound Marketing for SEO 
1) Be where the People are… 
2) Post to go Viral… 
3) Drive a Global Audience to... 
4) With Bu...
THANK YOU! 
Need help? 
I offer one-on-one 
Virtual Skype Meetings 
Plug-in-Muse 
Slideshare.net/MelienLavoie 
YouTube.com...
Upcoming SlideShare
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Seminar1: Inbound Marketing For Business

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Inbound Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!

- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?

Published in: Education, Business, Technology
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Seminar1: Inbound Marketing For Business

  1. 1. Digital Marketing Overview
  2. 2. Welcome Melien Lavoie Phone: (860) 214-9900 Email: mel@pluginmuse.com Website: www.PluginMuse.com Facebook.com/PluginMuse SlideShare.net/MelienLavoie
  3. 3. Digital Age Revolution Technology Evolved User-Friendly ● Computers Smaller, ● Programs Run Faster ● Technology Easier
  4. 4. The Digital Age ● High-Tech Devices ● Knowledge-Based Society “Evolution of Man...”
  5. 5. Customized Technology Adapt Technology Need Based ● Simplify World ● Efficient Fear of Social Media Alternative Reality ● Blind Communication ● Privacy Issues “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots” - Albert Einstein
  6. 6. Electronic Generation ● Communication ● Marketing Shift “We've stopped living our lives and we're just recording them” - George Clooney
  7. 7. NEW Online Audience Inbound Marketing ● FREE Social Media Sites Global Audience Clicks, Viral for SEO Outbound Marketing ● $$ Television Commercials National Audience A c ti o n Lead for Call/Visit Action “Word of mouth is only as far as the next person…”
  8. 8. Marketing Outbound Marketing Inbound Marketing
  9. 9. Outbound Marketing ● One-Way Communication ● Pushes Products / Services ● Onto Customers ● Purpose To Sell
  10. 10. Outbound Tools ● Telemarketing ● TV & Radio Ads ● Posters, Flyers, Inserts & Brochures ● Newspaper-, Billboard-, & Magazine Ads
  11. 11. Inbound Marketing ● Two-way Communication ● Motivates Conversation ● Entertain &/ Educate ● ADDS VALUE
  12. 12. Inbound Tools ● Website ● Social Media Sites ● Email Marketing ● Blog Subscriptions ● Online Videos
  13. 13. Find Your Audience Outbound Marketing Inbound Marketing Where the magic happens!
  14. 14. Outbound Marketing Building Blocks ● Print Audience ● Quality Design ● Branding & Consistency ● Content & Message ● Marketing Budget $$
  15. 15. Inbound Marketing Building Blocks ● Power of Many ● Keywords ● New Content ● Related Info ● Backlinks “Building Blocks that works!”
  16. 16. Drive Traffic for SEO 1. 2. Meaningful Contents Get CONTENT to go VIRAL Viral OR SPAM Clicks “My website does not work for me…”
  17. 17. Effective Process Post with Intent! Inbound Marketing Drive Traffic Social Media Click...Click...Click... ? SEO ● Internet Ratings ● Better Search Results
  18. 18. Universe in Perspective ● Business Community ● Business Website ● Social Media ● Browser ● Search Engine ● Audience
  19. 19. Important Parts Social Media To Drive Traffic WITH Online Presence To Drive Traffic TO “My Website does NOT work for me…”
  20. 20. Are They Compatible? Social Media To Drive Traffic WITH Online Presence To Drive Traffic TO “Fueling an old car with bio fuel…”
  21. 21. Social Age Online Checklist Image Each Page Keywords and Bodycopy Interactive with Widgets Social Media Icons Mobile Site Blog with RSS Feed ‘Share’ Button
  22. 22. Inbound Marketing for SEO 1) Be where the People are… 2) Post to go Viral… 3) Drive a Global Audience to... 4) With Building Blocks that works!
  23. 23. THANK YOU! Need help? I offer one-on-one Virtual Skype Meetings Plug-in-Muse Slideshare.net/MelienLavoie YouTube.com/MelienLavoie

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