It gives a detailed understanding of the digital marketing landscape. It helps to understand the digital marketing fundamentals.

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Introduction to Digital Marketing
Module – 1
By
Tupin Digital Marketing Training

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Digital Marketing Fundamentals
Use of media to engage with
consumers through online
channels

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Digital Marketing Fundamentals

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Why Digital Marketing ?
Digital Marketing Traditional Marketing
Target only selected geographical areas having
target customers
Geographical targeting is very limited
We can define out audience Audience cannot be defined
It can communicate with bigger audience size,
spread in multiple areas
It has limited communication options with a
bigger size of the audiences
It is highly measurable and in control. It is very difficult to measure.
It can be started in small budget It is very expensive from the beginning
Results can be optimized to get better ROI. It cannot be done once the campaign is out.
It follows the latest trends and preferences
shown by the consumers.
It is more stubborn in nature.

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Why Digital Marketing ?
10.3 Billion Searches are conducted on Google every month.
87% of people go online to look for a business product / services

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Why Digital Marketing ?
Awareness & Brand building
Online Reputation Management
Possibility of GEO-TARGETTING
Localized Content
Finally , higher sales…
But what is most important?

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How Does Digital Marketing Work ?

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Digital Marketing – Funnel
How companies attract and retain customers via web?

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Digital Marketing - Channels
Search Engine optimization (SEO)
Paid online Advertising
Social Media Optimization and marketing
Email marketing
Affiliate marketing
Video Marketing
Mobile marketing

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Digital Marketing - Website Design
Domain name, Hosting and platform
What about Name servers?

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Digital Marketing - SEO
It is the process of optimization of a website or a blog so that higher ranking and visibility
in search engine result page is achieved when people do a search online.

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Digital Marketing - How does a Search Engine Work?
Create & SEO optimized a website
&
(Regular update)
Submit it to the
search engines
Visit of a search
engine spider to the
website
Indexing of
website in search
engine database
improved ranking
of a website in
search results

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Digital Marketing - Paid online advertising
It is the one channel that brings business development opportunities in a very short period of
time. Here, business advertisers only pay when somebody clicks on their ads or visits to the
website.

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Digital Marketing - How does paid online advertising work?

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Digital Marketing - Social Media Optimization and marketing
Popular social media marketing channels are Facebook, LinkedIn and Twitter.

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Digital Marketing - How does Social Media marketing work?
Choose Network
Select Network (s) Monitor Results
Create Ad
Create graphics / slideshows / videos Identify Budget Select Period of promotion
Define Audience
Select Demographics Select Geographical Location Select Area of Interest

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Digital Marketing - Email marketing

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Digital Marketing - How does email marketing work?
Build email List
• subscription
• visitors opt in
• Target Audience
Create an email
• Templates
• Key objective
• Call to action
• Landing page
Monitor the results
• Track Conversion
• Analyze results
• Optimize emails

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Digital Marketing - Affiliate marketing

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Digital Marketing - How does affiliate marketing work?

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Digital Marketing - Digital Marketing Mix
Digital Product
It is the offerings made by the company in
online world.
(EBooks
Applications downloads)
Digital Price
It is the online pricing of product that is based
on upstream and downstream traffick.
(Dynamic pricing of flight tickets)
Digital Place
It is the geographical area selected by the
company where digital marketing
communication is focussed.
(Target U.P. but exclude Bareilly)
Digital Promotion
it is the set of online marketing activities such as
SEO, PPC, SMO and emails that helps in
promotion of the digital product.
(use of SEO and Social media marketing)

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Digital Marketing - Understanding the digital Customer
A digital customer is the one who spends considerable time on internet doing Google search,
checking emails and building online social networks.

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Digital Marketing - Digital Marketing Research
 Which keyword is most popular among visitors
 What is being done by my competitors?
 What is the latest Algorithm updates affecting the website’s ranking
 How much time people are spending time on a website
 What is latest in trends
 How social media is improving and affecting my business

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Digital Marketing - Digital Marketing Philosophies
Visibility
among target
audience
conversions
engagement
with the
audience

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Digital Marketing - Digital Marketing Process

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Digital Marketing - Introduction to web presence

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Digital Marketing - Building blocks of digital marketing

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Digital Marketing - Digital Marketing Careers

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Digital Marketing - Digital Marketing Careers

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Digital Marketing - Digital Marketing Careers
Start your own digital marketing agency:
After becoming an expert in digital marketing, individuals can start their own business with minimum
formalities with government bodies.
Essential requirements are as follows:
1. Laptop / Desktop
2. Hi Speed Internet connection
3. A small space to deal with clients coming to see you in the office

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Digital Marketing
ThankYou
Tupin Digital Marketing Training
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