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Mobile predictions 2017: 76 predictions from 76 marketing influencers

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Where is mobile going in 2017? Where will you search for new opportunities? And how can you best position yourself and your company to take advantage of emerging trends?

We want to help..

So, we asked 84 influencers where mobile is going.

Published in: Business

Mobile predictions 2017: 76 predictions from 76 marketing influencers

  1. 1. PREDICTIONS 2017
  2. 2. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Joel Comm | @joelcomm New York Times Best-Selling Author, Social Influencer, Keynote Speaker and Futurist We are more connected to our devices than ever. Mobile transactions will continue to increase and creation and consumption of live video content will hit new highs.
  3. 3. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Sarah Wallace | @sarah_wallace Research Director at IHS Markit covering artificial intelligence in the communications industry. People’s phones will be used as part of a larger intelligent ecosystem. For example, for Amazon's Go shops (where consumers buy groceries without lines or cashiers) a user's smartphone will be used to trigger machine learning, sensors, and video monitoring to track purchases.
  4. 4. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Tamara McCleary | @TamaraMcCleary International branding expert and Thulium CEO, Tamara McCleary is ranked by Klear in the Top 1% of global Social Media Influencers and is Top 50 Social Influencer of 2016 by Onalytica, ranking Top 10 AR, Top 25 AI/Machine Language, Top 50 Big Data, Top 100 IoT Influencer in 2016. Statistics show that we sleep next to our mobile devices more often than our significant other. Machines are so interwoven into the fabric of our lives that we no longer can extricate our existence from theirs. When was the last time you spent one day without your mobile device (by choice)? Mobile is personal, and mobile devices will continue to become an even deeper part of our lives. Not only will mobile be instrumental in bringing information to us, but it delivers information away from us. Think shopping without having to check out, and mobile WIFI being built into virtually everything from trains to rental cars. Through the Internet of Things, mobile will deliver information to retailers and others that require our information to process transactions, eliminating wait lines, and physical barriers to transactions. Ready to jump off into the abyss? It doesn't matter, we already have.
  5. 5. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Travis Wright | @teedubya Marketing technologist, author, keynote speaker, VentureBeat podcast host, and mediocre stand-up comedian To me, it depends on what Huawei and Apple releases in 2017. If the rumors are true, there will be a big push into VR/AR, which could be very interesting. There needs to be something big happening. Apps are getting boring. We only use a handful typically. The battery still only lasts a day. That could change with Huawei's advancements in graphene with batteries. Plus, there's a great chance that Samsung slips to number three in mobile device sales behind Huawei.
  6. 6. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Robert Scoble | @Scobleizer I'm a futurist at Upload VR and one of the world's authorities on mixed reality. A major new iPhone is coming in 2017 that does mixed reality ...
  7. 7. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Bryan Kramer | @bryankramer Bestselling Author, Keynote & TED speaker and CEO Our desktop experience is truly shifting to mobile-first.
  8. 8. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Chris Messina | @chrismessina Developer Experience Lead at @Uber; invented the hashtag; former Googler. Blurry. As physical computing devices proliferate, we'll be spending more time in between devices than on a single device. This means we're going to move between interface modalities as well: chat, voice, screen, touch, augmented reality, VR. Screens won't be the only way we compute — but one of an array of interfaces.
  9. 9. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Stewart Rogers | @TheRealSJR Journalist, analyst, and speaker for VentureBeat and VB Insight My latest research shows an ever-increasing dependence on smartphones for everything - messaging, entertainment, content, sharing, networking, payments, purchases, research, work, play, and more. In 2016, mobile has directly influenced $500 billion in retail sales in the U.S. alone. New data tells us that 80% of consumers now turn to a smartphone before they turn to a human for assistance. 70% use a smartphone for research before visiting a store (real, or online). And none of this is slowing down in 2017. Only 12% of consumers will spend less using their smartphones in the next year.
  10. 10. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Ayelet Noff | @AyeletNoff Ayelet Noff is the Founder and CEO of award-winning PR Firm Blonde 2.0 with offices in Tel Aviv and Boston. The apps game has been won by Google, Microsoft, Facebook, and some additional players such as Slack, Snapchat, Twitter, Uber, etc. This is the apps economy that we will all be utilizing in 2017. No changes there. Folks will be uploading more short videos rather than photos in 2017 - Instagram's 'Your Story' will be one of the igniters of that. Voice activated AI tools will take a more dominant role in our day to day lives. Our mobile will slowly but surely become not only a utility to make calls and send messages through, but also a 'friend' to ask questions and consult with.
  11. 11. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ People are going deeper, more consumption (news, video, games) and more shares (multimedia, content). This may finally be the year of the mobile wallet, maybe. Serena Ehrlich | @serena Director of Social and Evolving Media for Business Wire.
  12. 12. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Daniel Japiassu | @ydreamsglobal Innovation entrepreneur, CEO of YDreams Global Not only in 2017 but more each year, we believe that mobile will act more and more like a personal assistant. Smartphones will actually get smarter, helping you in chores, errands, understanding your habits, and helping you monitor objects around you, needing fewer commands and being more useful.
  13. 13. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Esteban Contreras | @SocialNerdia VP of Product Mobile needs to be the main experience or a fantastic complementary experience - this requires parity in terms of functionality and UX. Users are starting to realize the inconsistencies across platforms and this is no longer going to be acceptable. Apps are taking too many short-cuts and this becomes evident when you try to use them across different platforms. An app like Audible, for example, limits basic functionality on iOS - despite it being a better looking and performing app. Beyond elevating the experience, mobile users will expect seamless integrations. An app like Audible should seamlessly integrate with products like Sonos and messaging apps. Beyond parity and integrations, a continuous focus on machine learning and AI will make our mobile OS better interconnected and at the ready to give us answers and propose solutions when we need them. .
  14. 14. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Todd Haselton | @robotodd Executive Editor of TechnoBuffalo I think we're going to see a bigger priority on virtual reality than before. We're already seeing a consolidation of the wearable market, with Android Wear seemingly on hold and Pebble gone, and I think that will continue.
  15. 15. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Ray Walia | @raywalia Managing Partner at Victory Square/CEO of Launch Academy More connectivity with AI. People using mobile to connect to IoT, homes, cars, AI driven personal assistants, chatbots, etc. More AI, less people.
  16. 16. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Different people have different levels of experience. 1 in 4 humans isn't mobile yet, they mostly are illiterate, they join via basic voice. The rich world is shifting from pictures to video. The cutting edge is going to AR & VR. Meanwhile money shifts to mobile at breathtaking speed. Tomi T Ahonen | @tomiahonen Author of 13 books and consultant in tech focusing on mobile
  17. 17. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ The phone is still at the center. Wearables and tablets have retreated. We're preparing for big AR shifts in 2019/2020 which require new displays, batteries and 5G. Sascha Segan | @saschasegan Lead Analyst at PCMag.com PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017?
  18. 18. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ The mobile web will improve and more time will be spent there as opposed to in app. We can expect to see lots of consolidation in mobile and much more video content, with the leader being Snapchat as it continues to grow. Hillel Fuld | @Hilzfuld Co Founder of ZCast, tech blogger covering Israeli tech, and startup advisor.
  19. 19. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Dulce Baerga | @dulce303 Tech blogger, full stack dev, augmented reality & virtual reality dev. Pioneer of new realities. Mixed reality mobile experiences will gain mainstream traction in 2017. Google Pixel and Zappar's mixed reality box will spark more consumer innovation around mobile, giving users untethered freedom. I've also heard rumors that Apple is preparing to make a huge impact in the AR/VR space with the next iPhone. Mixed reality will have its mainstream debut in 2017 and the mobile will be at the center of that explosion. Bots, AI, machine learning, big data, and IoT will make mobile push notifications more prominent. App makers will start to use personal data, location data and mobile sensors sell more products, alert users to deals, events and people around them. Personal AI agents, bots and assistants will enable mobiles apps to give users more tools control of their world. Mobile devices used as remote controllers for other smart devices will also become more mainstream in 2017.
  20. 20. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Heike Scholz | @mobilezeitgeist Founder of mobile zeitgeist and FUTURE OF SHOPPING (Chat)bots will develop fast but will still have much room for improvement. Users will be ready but AI still has a long way to go. People will increase usage of mobile devices for shopping, directly on their devices and while shopping at point of sale.
  21. 21. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Nick Fajt CEO of Against Gravity, maker of Rec Room for the HTC Vive & Oculus Rift Larger screens, lower costs, longer lasting batteries. High end phones continue to expand through BRIC countries. I think we've come to the end of the HW innovation cycle in mobile. Most hardware experimentation/innovation is happening outside of the mobile space, and the industrial design of phones has stabilized (everything looks like an iPhone).
  22. 22. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Chris O'Brien | @obrien European Correspondent for VentureBeat, based in France after 15 years in Silicon Valley. Sales of devices will remain flat, apps will continue to be challenged to connect with audiences, Apple's subscription model will get more traction with developers.
  23. 23. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ More total interactions. Mobile allows marketers to interact with customers in many places throughout the day and purchase journey. The challenge is how to be available and present when needed or wanted without becoming annoying and irrelevant so people tune you out. Randi Priluck | @professorrandi Author of Social Media & Mobile Marketing Strategy from Oxford University Press
  24. 24. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Mobile becomes the middleman between a voice command and its path through the "web" to completion. The screen will be a convenience but not the primary point of entry, as it were. Tony Long | @TonyCultEx I am known as "Geek Whisperer"
  25. 25. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Apple losing market share App store decline ChatBots rising Marc Canter | @marccanter4real I start companies - ever hear of Macromedia?
  26. 26. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Thomas Husson | @Thomas_Husson Vice-President, Principal Analyst at Forrester Consumers' expectations to be served in context at their moments of need will continue to raise and put pressure on brands to deliver new experiences. Brands need to move away from siloed apps to reinvent the mobile Web and innovate via new conversational interfaces.
  27. 27. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Oliver Schonschek | @OSchonschek Technology Journalist and Analyst, Germany Not every user will become a mobile user, but most users will be hybrid users, using the internet wherever they are, on PCs and notebooks, on tablets and smartphones. Not all devices are mobile, but the internet is.
  28. 28. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Douglas Karr | @douglaskarr Founder of the Marketing Technology Blog, CEO, Speaker, Author As computing power, cloud and connectivity increase in our mobile devices, we're moving away from desktops and laptops. Our device will move from pocket to desktop as we interact with them more from our primary display. The future is closer when we will only have mobile devices and parked or shared displays to use them with.
  29. 29. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Chetan Sharma | @chetansharma 22 years in Mobile. Strategy Consultant 4 major brands WW. Author. Advisor. Mobile is everywhere and in everything to a point we will stop using the word mobile
  30. 30. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Garry Tan | @garrytan Managing Partner, Initialized Capital Google Glass failed, but 2017 will be the year the real version emerges
  31. 31. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Jessica Higgins | @Jessquired Creator of Culture Science LLC Integrated seamless human and tech design
  32. 32. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Phil Gerbyshak | @PhilGerb Phil Gerbyshak works with salespeople and leaders to increase their impact, influence and income by connecting technological solutions to their business problems. More mobile, in more ways, with abandonment of outdated laptops and desktops being completely replaced by mobile devices. Bigger screens, the ability to project easier onto other screens, and third party peripherals will continue to make mobile the force to be reckoned with ...
  33. 33. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Michael Della Penna | @mikepenna Entrepreneur, Mobile/Marketing Advisor, Investor. Google's recent announcement that Google Assistant will be open to all developers by the end of 2016 is a signal of things to come. 2017 will be the year of the "intelligent assistant" as they get more fully integrated into apps, smart phones/watches and IOT devices. This will enable users to do more via voice commands including play music, manage home automation functions, make reservations, engage customer service and re-order products quickly and easily.
  34. 34. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Rick Mathieson | @RickMathieson Creative Director, Copywriter, and Author of THE ON-DEMAND BRAND and BRANDING UNBOUND Adoption of mobile search and payment will accelerate, but some things will be transformed forever—including social, where mobile will be the primary interface for most people. In 2017, I'm hoping brands will move beyond viewing social as a great way for the brand to connect with consumers, to start seeing social, enabled by mobile, to be a new way for the brand to connect consumers to one another. And not just in a digital environment, but the real world.
  35. 35. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Pek Pongpaet | @pekpongpaet Founder of Impekable, app design and development studio in Silicon Valley People will interface with businesses via chat more. They will deal with issues like support and various client touch points via bots whether or not they realize it.
  36. 36. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Micah Gantman | @mfg VP of Strategy and BD at TUNE We are in a tech lull. The trend is still imitation over innovation moving from 2016 into 2017 and it will take a new player to drive change in people’s mobile behavior. I would look to Snapchat who plans on going public as a camera company, not a social media sharing platform. They don’t get enough credit for driving mainstream use of augmented reality in their lens product, but they were first, and show sustainability unlike Pokemon Go of everyday use cases for AR.
  37. 37. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Josh Bernoff | @jbernoff Thinker; author of Writing Without Bullshit The focus of mobile will be on moments, not devices and apps. Mobile will be defined by utility that it delivers (e.g. payments), not the apps you have.
  38. 38. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Sarah Austin | @SarahAustin AI expert and entrepreneur Chatbots! Chatbots! Chatbots!
  39. 39. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Jesse Stay | @Jesse Futurist, Author, Founder and Principal of Stay N Alive, a digital marketing and advertising agency 2017 will lean more and more towards the smart home, and control of the smart home through the phone and "microphones," like Google Home and Amazon Echo, throughout the house. Apple will also enter the VR race through mobile, and VR/mixed reality will become a mainstream tool.
  40. 40. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Dylan Tweney | @dylan20 Founder of content agency Tweney Media and former VentureBeat/Wired journalist. Mobile's not going away. Smartphones are here to stay, and usage will probably increase, if that's possible.
  41. 41. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Jed Schneiderman | @jedschneiderman Jed is a marketing + mobile + media guy who runs a mobile company that is trying to connect online and offline. And he likes to help people. More and more social - Snapchat and Instagram. I think we may see commerce pick up on mobile - within social (Facebook) and also with large payment processors - VISA, Mastercard, AMEX, Paypal.
  42. 42. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ James Cameron | @jamescameron CEO of Masterclassing Content. Pictures. An absurd amount of pictures. More and more and more video. And more video. Ultimately visual content is where mobile is right now. It defines how we use mobile, has enabled the massive growth of influencer marketing and is determining how brands and advertisers need to adapt in order to reach their customers. There are some very compelling tech solutions for visual content intelligence on the market - the likes of GumGum and Olapic - as well as an explosive amount of influencer marketing platforms connecting brands with those content creators that have found their niche and are able to consistently create content that resonates with their audience.
  43. 43. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Colin Crook | @colincrook I help startups tell people why customers use their products. Voice. Think about AI for devices through voice control. I think this manifests in really intelligent wireless earbuds, or hearables. Augmented reality for the ear. Solving a real sensory problem. Not just biometric or fitness tracking which is where wearables are having a tough time sustaining adoption (Fitbit, Apple).
  44. 44. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Manish Patel | @manishologies Patel is the founder and CEO of Brandify, a local marketing technology platform that helps over 500 multi-location brands connect with local customers. Mobile is the standard. In 2017, we can anticipate that mobile will not only be used to satisfy the day-to- day needs of people as a personal assistant, but become the single confidante that holds an individual's life story. With all of this data being created, brands will need to find simple, contextual and strategic ways of utilizing mobile to build loyal customers.
  45. 45. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Mobile moves deeper and deeper into our personal and business lives in 2017. We'll move closer to the mobile-only world, it's our go-to for news, friends, commerce, answers and more. We'll continue to remove friction from mobile utility to make actions even easier with mobile. Aaron Weiche | @AaronWeiche I'm the CMO of GetFiveStars, entrepreneur, digital marketer and speaker.
  46. 46. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Rob La Gesse | @kr8tr VP of Social Strategy, ten years in Social Media. Ex-coder. Manufacturers will add more security (both hardware and software) into devices to protect user data.
  47. 47. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Aaron Strout | @aaronstrout CMO of W2O Group. Writer in his spare time for Marketingland and Waze Blog. More video for sure (fueled by more and more live video). This includes more cordcutting as Millennials and even younger GenX-ers cut the cord and opt to watch content on their phone or stream via hardware like Apple TV, Roku, Chromecast, or Amazon Fire TV. At the same time, mobile advertising will get smarter as north of $100B is spent there (heavy emphasis on paid social). Lastly, companies will start moving away from responsive design to responsive experiences that take context and location into greater consideration.
  48. 48. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Jose Amoros | @joses3es I am a digital marketer working as SEO/SEM specialist at Pingvale.com Mobile as first resource for search.
  49. 49. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Martin Wilson | @indigo102 Specialist in: Digital strategy, Performance marketing, Mobile and Commercial development. We will see: a continued rise of mobile as the primary device for online activity, more brands penalised by consumers for a poor mobile experience, reducing advertising performance as poor targeting and execution continues, increase in social media usage (increasing used as a communication platform) and further decline in voice usage.
  50. 50. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Colin Wong | @wongcolin Colin Wong specialises in digital branding and market research technology innovation. Mobile will become the key device with the help of AI. We could see more advanced automation in everyday usage.
  51. 51. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Ayaz Nanji | @ayaznanji Digital strategist, data nerd, and co-founder of ICW Content Mobile devices, specifically smartphones, will continue to account for an increasingly larger share of everything: web traffic, email opens, video streams, eCommerce purchases, etc. Also, the number of mobile-only adult internet users (i.e., those who don't own desktop computers at all) will continue to grow.
  52. 52. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Summer Gould | @sumgould Summer Gould has been working in the marketing communications field for 25 years. Up and up and up. We will see an increase in companies trying to reach people on their mobile devices in 2017.
  53. 53. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Martha M | @m3paservices Marketing Consultant Mobile will evolve, continually making life more efficient. It will blur the lines between life offline and online.
  54. 54. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Helen Keegan | @technokitten Specialist consultant & event organiser in mobile advertising & media Mobile usage is ubiquitous in Western markets. The big platforms will get bigger. Out of the big four - GAFA (Google, Apple, Facebook and Amazon), Apple may suffer, but only a little.
  55. 55. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Wendy McClelland | @wendyweb47 Internet early adopter, social media strategist, business coach, author and professional speaker People will rely on mobile devices for more and more information, life hacks, and shortcuts for efficiency.
  56. 56. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Pascal Clarysse | @PascalClarysse Pascal Clarysse has been in marketing for almost two decades, he is presently CMO at large for Eden Games and he consults for a bunch of successful mobile game publishers. Chat apps become the new default entry point to everything else mobile, unseating the more traditional social media from these positions.
  57. 57. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Henry Helgeson | @hhelgeson CEO and Co-Founder of Cayan, a Boston-based payment technology company 2017 will be the year of mobile payments – more specifically the year Apple Pay (finally) takes off. I have no doubt. Apple should emphasize that Apple Pay replaces your whole wallet, not just your credit card, in order to tap into the power of the entire iPhone.
  58. 58. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Peter Fodor | @petrfodor Mobile marketer who is always seeking to change the status quo and improve things to the perfection. As a central digital hub, mobile will finally start leveraging the data collected in the favor of users. Google Maps and real-time traffic is a great example: a timely notification with actual traffic conditions on my way to the office is a perfect assistance making my life easier. Other apps should follow, offering me "hacks" of everyday life based on the data. Then mobile becomes an extended sensor which enriches our lives rather than consuming time and attention.
  59. 59. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Peter Hamilton | @Onein7bn Digital education veteran. Founder of EdTech Ventures Always connected 4G in the west, and access continues to increase rapidly in rest of world with good low cost devices and connections
  60. 60. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Eric Seufert | @eric_seufert Owner, Mobile Dev Memo, Heracles I expect to see an increased level of friction between Facebook and the big platform operators, and I suspect that Apple will continue to try to build walls around its own services.
  61. 61. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Justin Bougher | @SiteSpect VP of Product at SiteSpect, Inc. 1) The need to test the entire experience, especially if it’s a new type of experience like in store mobile assistance and VR, is critical 2) The ability to test AI and machine learning algorithms will become more important because they dictate the experience on a per customer basis 3) Omnichannel is the core to everything if mobile is a factor
  62. 62. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Bill Oates | @perkinsvision Bill Oates is the Vice-President of Perkins Solutions at Perkins School for the Blind and former CIO for both the commonwealth of Massachusetts and the city of Boston. Mobile apps now account for 60 percent of all time spent online and there are over 2 billion smartphones users worldwide. There are also 285 million people globally who are visually impaired, according to World Health Organization estimates. Many are smartphone users. As apps become more integrated into daily life, ensuring accessibility for all users is not a luxury. It’s a necessity. From a business perspective, app developers and brands can tap into an all-inclusive customer base by building accessibility right into new products. Since the early days of digital access – I’m thinking of closed captioning as an example – we’ve seen that every time a new accessible technology is introduced, the general population adopts it, embraces it, and uses it in new, novel ways. That’s just one great reason to make accessibility-first a standard in app development, and I see that as a natural progression in 2017.
  63. 63. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Josh Todd | @JoshToddMKT As CMO, Josh oversees global marketing, branding and advertising strategy for Localytics. As 2017 bears down on us, there’s one major trend in mobile that I see taking shape: individualization. Individualization builds on the pieces of personalization that consumers love, taking everything a brand knows about a user and adapting the experience in the moment. Advances in geolocation, granular behavior tracking, and the connection of customer profile data is making this possible. The promise of bringing massive user data sets together in real time is now being fulfilled, making it possible to create an app experience that is engaging enough to keep users coming back again and again. With 23% of apps only being used once, we need to move beyond basic "Hi name" personalization, and 2017 is the year it's going to take off.
  64. 64. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Ian Sefferman | @iseff GM, TMC, TUNE "Mobile first" will transition to "mobile only." More and more people will get rid of their desktop computers for 90%+ of personal use.
  65. 65. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Matt Kojalo | @cavers At Skyhook, Matt serves as the VP of Adtech where he is driving product development and strategic partnerships for the company's mobile advertising solutions. Location services in mobile devices are going to be increasingly more important in 2017. More apps will be asking to keep location permission on, even when the user isn’t in the app – Uber is just one example of this new trend. As a result, it's likely that this will eventually lead to less stringent regulations around using location for advertising - however, it remains to be seen whether or not all that data will improve user experiences. This depends on how advertisers choose to leverage the data.
  66. 66. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Richard Otto | #richardotto Working in the mobile marketing and media industry since 2005 On almost all fronts, mobile uses have already overtaken the desktop. Mobile-only usage will become more frequent. Next year I also expect a huge growth in the business use of bots to communicate directly with the customer. This will be a mix of customer service, marketing, brand experience, and sometimes just entertainment.
  67. 67. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Sylvain Gauchet | @sylvainww Co-founder of Apptamin, creative agency for app videos. Obsessed with mobile marketing. Mobile usage will keep growing. I don't see "app fatigue" or the end of native apps happening next year.
  68. 68. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Ashwiny Thapliyal | @ashwiny Seeing ad-tech evolve in Asia over the past 10 years In the developing world, data usage is going to skyrocket due to falling costs + telco competition + better and affordable hardware. Mobiles are going to be even more integrated into daily life going beyond just communication and entertainment to being what the consumer uses to pay both in the offline and online world.
  69. 69. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Flavio | @flapic PR + Product Marketing @HuaweiMobileIT + @Honor_IT, and a big passion for all Mobile Tech, the outdoors and Traveling. More and more use of mobile apps versus desktop … and growth of services making use of mobile (sharing economy, food delivery, etc. ...)
  70. 70. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Tom Heiser | @ClickSoftware CEO of ClickSoftware, the leader in field service management solutions Communicating with customers in real time has become table stakes for any service provider. Businesses will have to shift more of their service communication to mobile devices to provide the immediacy and transparency customers now expect. For example, a cable company will be able to share live updates on a technician’s location and progress, and survey the customer post visit to increase engagement, satisfaction, and retention.
  71. 71. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Mikael Cho | @mikaelcho Founder/CEO at Unsplash (Unsplash.com) and Crew (crew.co) The future of work is clearly mobile. 90% of my day-to-day tasks are not only possible on my phone today but they're pleasurable. I'm confident the majority of people will be working fully mobile within a few years.
  72. 72. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Albert Einstein Renshaw, Ph.D. | @Valuable 22y/o; I've been in business longer than I haven't. Content creation apps and content curation apps
  73. 73. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Danan Margason | @dananmargason VP of Operations, General Counsel at TUNE People will continue to seek high-quality mobile experiences. Overall time spent on mobile devices will not significantly increase, but the expectation for quality will.
  74. 74. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Sean Patterson | @seanpatterson Thunderbird MBA, startup funder, CMO for Worldcore We are looking to enable a user experience that allows payments to be made and received with total security anywhere in the world, whether on a junk in Hong Kong, or sitting on a beach on Côte d'Azur. No longer does business need to be conducted behind a desk in a dreary office in Slough.
  75. 75. PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017? “ Tim Banks | @infomobster MD of giant PR, specialising in media and marketing for technology companies. Consumers will understand the value of their personal data and will trade that value with companies, brands and so forth. You want my data? What will you give me in return? The Personal Data Economy is going to take off in a big way.

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