Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital marketing — an overview

6,909 views

Published on

trends · channels · tactics · tools

Published in: Marketing
  • Login to see the comments

Digital marketing — an overview

  1. 1. an overview of Digital Marketing trends · channels · tactics · tools a presentation for Impact HUB San Francisco // July 30, 2015 insights + interfaces for digital business
  2. 2. © 2015 · all rights reserved A bit about me 2 corporate strategyBusiness Strategy Web Presence DesignProduct Development + Mgmt Growth Hacking Teaching + Education Procraftination
  3. 3. an overview of
 Digital Marketing Part 1 Emerging trends in the digital marketing landscape
  4. 4. © 2015 · all rights reserved The best brands are functional and emotional 4 Google Maps Get there. Apple Maps Maybe get there? Waze Help each other 
 get there!
  5. 5. © 2015 · all rights reserved User More Users Indirectly engages Indirectly engage Customers v. users 5 Customer More Customers The Brand Revenues Engagement
  6. 6. © 2015 · all rights reserved Customer understanding 6 Afternoon w/Kids Date Night Personal Research
  7. 7. © 2015 · all rights reserved Inbound v. outbound 7 source:http://mashable.com/2011/10/30/inbound-outbound-marketing/
  8. 8. © 2015 · all rights reserved Conversation-driven lifecycles 8 “Funnel” “Loop” source: https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places
  9. 9. an overview of
 Digital Marketing Part 2 Key Channels in the digital marketing landscape
  10. 10. © 2015 · all rights reserved Digital channels proliferate 10
  11. 11. © 2015 · all rights reserved SEM: Targeting + precision + budget 11
  12. 12. © 2015 · all rights reserved SEO: strength in coding + creative 12
  13. 13. © 2015 · all rights reserved Retargeting: tracking technology 13
  14. 14. © 2015 · all rights reserved Affiliates: inbound monetization 14
  15. 15. © 2015 · all rights reserved Social: network effects 15
  16. 16. © 2015 · all rights reserved Email: timing + relevance 16
  17. 17. © 2015 · all rights reserved The art of timing 17
  18. 18. © 2015 · all rights reserved What day is best for sending? 18http://customer.io/blog/timing-week-day-email-sending-schedule.html Tuesdays—or earlier in the week
  19. 19. © 2015 · all rights reserved What time is best? 19http://customer.io/blog/timing-week-day-email-sending-schedule.html Brand Image
 Earlier in the day (10a) Click Actions
 Later in the day (7p)
  20. 20. an overview of
 Digital Marketing Part 3 Leveraging Tactics to drive engagement + conversion
  21. 21. © 2015 · all rights reserved One tactical framework… 21
  22. 22. © 2015 · all rights reserved Another Tactical Framework… 22
  23. 23. © 2015 · all rights reserved Marketing Mixology 23 + vegasseven.com/2013/10/02/ mixology-awards-2/ + +
  24. 24. © 2015 · all rights reserved Proceed with caution. 24 + http://vegasseven.com/ 2013/10/02/mixology-awards-2/ + +
  25. 25. © 2015 · all rights reserved ++ Plan like a pro 25 +
  26. 26. © 2015 · all rights reserved Labels = (funnel) goals 26
  27. 27. © 2015 · all rights reserved Sequencing labeled cards 27
  28. 28. an overview of
 Digital Marketing Part 4 Useful Tools to drive your marketing efforts
  29. 29. © 2015 · all rights reserved Marketing Tools 29 planning Search Engine Marketing (SEM) analytics social/viral lift destination segmented emails sponsored posts
  30. 30. © 2015 · all rights reserved How Google Analytics (GA) works 30
  31. 31. © 2015 · all rights reserved How Google Analytics (GA) works 31
  32. 32. © 2015 · all rights reserved Fundamental Traffic Metrics (7 total) 32
  33. 33. © 2015 · all rights reserved Audience describes people 33
  34. 34. © 2015 · all rights reserved Acquisition describes sources 34
  35. 35. © 2015 · all rights reserved Behavior describes content 35
  36. 36. © 2015 · all rights reserved Spike Analysis via Traffic Source/Medium 36
  37. 37. © 2015 · all rights reserved Spike Analysis via Traffic Source/Medium 37
  38. 38. © 2015 · all rights reserved Staying on top of the trends 38
  39. 39. © 2015 · all rights reserved Be endlessly curious! 39
  40. 40. an overview of
 Digital Marketing Annnnnd done. Thank you! and let’s keep in touch seth@familian1.com // @sfam

×