Digital Marketing Overview

1. Digital Marketing
Overview

2. Digital Marketing
• Marketing? Marketing is actually communicating your
message to the people you want to reach to
• Digital Marketing – When communication is done
through Digital Devices like mobiles, tablets and
desktops it’s called Digital marketing!

3. People Online!
Why are people going online?

4.  For information on a new product, service or location
 If they have a question
 If they are looking for help
 If they want more information on certain individuals or organizations
 Meeting attendants
 Business contacts
 General information (maybe about you…)
 New employees
 Available jobs
 Etc.
With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for
many organizations. This also includes small businesses that wants to trade online and make a name for themselves on the
web.
The web is crowded with information. If you have a website, can these people reach you that are searching the web for answers?
Why buzz for Digital Marketing
Why are people going online?

5. Benefits of Digital Marketing
• Wide reach, No geographical boundaries
• Increase brand awareness
• Cost effective
• Niche targeting
• Performance oriented
• Generate potential leads & sales
• Track and monitor every penny you spend
• Add extra outlet for sales

7. Products that are outdated
because of not deploying Digital
Marketing..

10. Understanding
digital marketing
process

11. Back in the day, it was all about search engine optimization – (organic search)
Build a website
Apply the art of on and off page SEO to your website, you build links, you build more links, and you build
even more backlinks, focus on the meta-tags, content, etc.
You hope it shows up in Google someday
You hope it displays on the results with the right keywords (what people are typing in when they search)
It was like fishing and hoping you will get a catch.
With SEO, PPC was born – (paid search)
Google’s Adwords (3 line ads that show up
on the right/top of search engine results)
Microsoft’s Adcenter
Yahoo’s search marketing (Overture)
Build ads around keywords and pay for
everyone that clicks the ad and visits your site
EVOLUTION
How digital marketing evolved over the years

12. Digital marketing process
• Visibility -
• Bringing targeted traffic
• Engagement
• Conversions
• Measurement
• Retention – Service, Hotel – Coupons
• Recommendations

13. 1- Visibility?
• The first and most important phase of Internet
marketing is planning visibility for a business,
product or service.
• Visibility is reaching out to your potential customers
and letting them know who you are.
• Visibility is being present in front of your customers.
• Visibility is let people know that you exist.

18. 2- Bring targeted traffic
• Visibility results in traffic to our website, blog, fan
page, landing page, etc.
• But are we getting potential customers to our
website or just traffic?

19. 2 ways to bring targeted traffic
• Inbound marketing- Let our target market reach us
= Organic Traffic (By Content)
• Out bound marketing- We reach out to our
potentials = Inorganic Traffic – Paid Traffic =
Advertisements on Internet

20. 3- Engagement
• Research & studies prove that out of all the visitors
visiting our website, 95% are not interested in buying
our products and services.
• Only 5% of the visitors are either looking to buy or
they are weighing their options.
• So on our website if the only thing that we are doing
is trying to sell then at max we can convert 5% of
our visitors… What about 95%.. how do we convert
them…?

21. What is engagement?
• Engagement is making your visitors do some
activities on your website
• Engagement is making visitors navigate through
your website, it is to make people spend time on
your website,
• Engagement is to bring visitors back to your
website.

25. 4- Conversions/Lead Generation
• Micro conversions
• Macro conversions

32. 5- Measurement
• Tracking, measuring the performance of your online
marketing activities
• Understanding behavior of traffic
• Performance of your web pages

35. 6- Retention
• Retaining visitors
• Retaining customers