YouTube = 10 percent of all internet traffic
(source: Ellacoya Networks)
YouTube & Wikipedia among top brands
Five of the top 10 websites are social
Over 100 million blogs exist
120,000 new blogs launched every day
1.5 million posts per day (17 per second)
< 4,000,000 articles
< 100,000,000 videos
< 200,000,000 blogs
“in 2008, if you’re not on a social networking,
you’re not on the internet”
Shift of communication
Old way communication = monologue
18% of TV campaign generate positive ROI
90% of people skip ads on TV
14% of trust ads
Social media communication = dialogue
78% of people trust recommendation from community
People talk your brand in Realtime.
34% post opinion about your brand
36% have positive thinking about blog from companies
32% Trust blogger opinion
Social media will be critical factor to evaluated of any business
people spend ≥ 16 hrs/week online
(96% of them joined Social media)
Generation Y is out! Generation I is coming now!
Generation I don’t care about your ads. They care
what their friends think
Social media train
start right now!
Are you ready for it!
How can we catch this train?
How can I exist in the world?
Cogito ergo sum
"I think, therefore I am"
I start to