Social media CRM

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Slide at Social Media Conference 2010

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Social media CRM

  1. 1. hello ☺ to presentation of Social media Customer Relation Management Chakard Chalayut @molek Social media manager @Thothmedia co.ltd
  2. 2. Try it with youself
  3. 3. Thank you very much
  4. 4. What is Social media
  5. 5. Social media is just a word!
  6. 6. Concept Social media Media Social interface
  7. 7. Social media is an identity Because we exist a little less if we don’t do it
  8. 8. Why I need to care about social media
  9. 9. YouTube = 10 percent of all internet traffic (source: Ellacoya Networks) YouTube & Wikipedia among top brands (source: brandchannel.com) Five of the top 10 websites are social (source: Alexa) Over 100 million blogs exist (source: Technorati) 120,000 new blogs launched every day (source: Technorati) 1.5 million posts per day (17 per second) (source: Technorati) Blog readership?
  10. 10. More popular < 4,000,000 articles < 100,000,000 videos < 200,000,000 blogs “in 2008, if you’re not on a social networking, you’re not on the internet”
  11. 11. Shift of communication Old way communication = monologue 18% of TV campaign generate positive ROI 90% of people skip ads on TV 14% of trust ads Social media communication = dialogue 78% of people trust recommendation from community
  12. 12. 78% VS 14% Hmmm
  13. 13. 78% VS 14% Hmmm
  14. 14. Social media = Social media ≠ Transparent Controlled Inclusive Organized Authentic Exclusive Vibrant Product-Driven Consumer-Driven “On message”
  15. 15. Social media = Trust
  16. 16. People talk your brand in Realtime. 34% post opinion about your brand 36% have positive thinking about blog from companies 32% Trust blogger opinion
  17. 17. Generation I Social media will be critical factor to evaluated of any business people spend ≥ 16 hrs/week online (96% of them joined Social media) Generation Y is out! Generation I is coming now! Generation I don’t care about your ads. They care what their friends think
  18. 18. Social media train start right now! Are you ready for it!
  19. 19. How can we catch this train? How can I exist in the world? Cogito ergo sum "I think, therefore I am" I start to
  20. 20. Social media in Thailand
  21. 21. • Microblogging with 140 Character • World of mouth • Spread word by Hashtag (#) or keyword • Group of interest
  22. 22. Fact
  23. 23. Free Tool on twitter
  24. 24. hootsuite
  25. 25. hootsuite
  26. 26. hootsuite
  27. 27. hootsuite
  28. 28. Facebook • Platform • Profile, Group, Fanpage • Social Games • Ads tool
  29. 29. Profile
  30. 30. Fanpage
  31. 31. Fanpage
  32. 32. Fanpage
  33. 33. Fanpage
  34. 34. Ads Tool
  35. 35. hootsuite
  36. 36. FBML HTML language
  37. 37. Social Game
  38. 38. Youtube
  39. 39. Why Youtube? • Viral • Attraction • Parody • Short • Different from conventional Ads
  40. 40. Blog
  41. 41. Blog • official news • Exclusive • Fast update • Low cost • Campaign Announcement • Advertorial
  42. 42. •official news
  43. 43. • Exclusive
  44. 44. •Fast update
  45. 45. •Low cost
  46. 46. •Campaign Announcement
  47. 47. • Advertorial
  48. 48. Foursquare Location based service
  49. 49. Sharing system
  50. 50. Social Gaming
  51. 51. Implement to business
  52. 52. Gowalla
  53. 53. Social Media CRM
  54. 54. Social media have more success rate when compare to MLM WHY?
  55. 55. CRM Customer Brands
  56. 56. zealot Fanboy Customer
  57. 57. Trend Brand voice social voice social brand
  58. 58. Customer need shortcut
  59. 59. Campaign
  60. 60. Meeting
  61. 61. Key Lesson - transparent - trust - listen - conversation - suggestion
  62. 62. We are online consultant with full service of digital media.
  63. 63. What we do • PM.go.th • Government new media consultant • windows7 video clip • Computer brand consultant • online to offline meeting event

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