Matching the evolution of communication with types of communication, their data sources, how the engine sorts it, into online data presence.

1. Marketing THAT MATTERS

2. 1900
1970+ 2000+
25%
45.5%
12%
38%
25%
2006+
Evolution Of
Communication
Website (On-Page SEO)
Social (Off-Page SEO)
Outbound (Push Marketing)
Inbound (Pull Marketing)

3. Types of Communication
and their data sources

4. Online sorting categories
for a holistic data presence

5. Online Marketing Tasks
Goal: Strengthen Link Network
Goal: Increase Content For Search
Goal: Grow Brand Impact
Goal: Grow Social Followers
CM - 3x Stories
CM - 3x Stories
CM - 3x Stories
CM - Targeted Content Dev.
BM - Template Update
LM - Website Wireframe
LM - Website Wireframe
LM - 15 Inbound Page Links
LM - 15 Outbound Partner Links
SM - 15 Related Filler Posts LM - Widgets
LM - Targeted Link Dev
BM - 30x Branded Images
SM - 15 Cornerstone Affirmation Posts
SM - 15 Product Posts
BM - Target Brand Development

6. Reflected in Data Analytics

7. 2,044
632
4,428
549
Four Data Categories

8. Match Direct Traffic with Brand Tasks
BM - 30x Branded Images
BM - Template Update
SM - 15 Cornerstone Affirmation Posts
SM - 15 Product Posts
Also Influenced By...
BM - Target Brand Development

9. SM - 1x Event Promo
SM - 15 Cornerstone Posts
SM - 15 Related Filler Posts
SM - 15 Blog Posts
SM - 15 Product Posts
Match Social Traffic with Social Tasks
SM - 1x Event Promo

10. Match Organic Traffic with Content Tasks
CM - 3x Stories
CM - 3x Stories
CM - 3x Stories
CM - Targeted Content Dev.
Also Influenced By...
BM - Template Update LM - Website Wireframe

11. Match Referral Traffic with Link Tasks
LM - Website Wireframe
LM - 15 Inbound Page Links
LM - 15 Outbound Partner Links
Also Influenced By...
SM - 15 Related Filler Posts
LM - Widgets
LM - Targeted Link Dev
CM - 3x Stories
BM - Template Update

12. Improve leads to website comparing data
YEAR 1
TOTAL 3083
YEAR 2
TOTAL 7,338
2,044
632
4,428
549
922
199
2,060
217
Brand
Social Media
Content
Links