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Nonprofit Online Awareness Campaigns - What Works and How To Do It

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To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.

Published in: Government & Nonprofit
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Nonprofit Online Awareness Campaigns - What Works and How To Do It

  1. 1. ** The webinar will start at 2 minutes after the hour ** Presenter: Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It! Slides will be at my website: www.jcsocialmarketing.com Julia Campbell
  2. 2. About the Topic Expert • I have worked in the nonprofit sector as a one-woman development and marketing shop. • My clients include very small, mid-size, and large nonprofit organizations. • I am publishing a book with CharityChannel Press on storytelling and social media (and working on one about online fundraising). • I work with nonprofits to plan, launch, execute, and measure online awareness campaigns and online fundraising campaigns. Slides will be at my website: www.jcsocialmarketing.com
  3. 3. A multichannel marketing campaign designed to grab attention and pique interest, while focused on the overarching goal of raising awareness for a program or service. What is an Online Awareness Campaign? Slides will be at my website: www.jcsocialmarketing.com
  4. 4. What We Will Cover Today The 4 phases of a Nonprofit Online Awareness Campaign • Plan • Launch • Execute • Measure Slides will be at my website: www.jcsocialmarketing.com
  5. 5. Right from the Start in the Digital Age #digitalagekids https://rightfromthestart.co/
  6. 6. Road Scholar #AgeAdventurously http://www.ageadventurously.org
  7. 7. Phase I: Planning & Preparation http://www.ageadventurously.org
  8. 8. Database or Constituent Relationship Management (CRM) system to track information about donors, potential donors (prospects), volunteers, and other supporters. What You Need In Place to Be Successful Slides will be at my website: www.jcsocialmarketing.com
  9. 9. Email marketing system that ensures you are in compliance with CAN-SPAM laws. What You Need In Place to Be Successful Slides will be at my website: www.jcsocialmarketing.com
  10. 10. Website that you can easily update. What You Need In Place to Be Successful Slides will be at my website: www.jcsocialmarketing.com
  11. 11. Add the Facebook Pixel to your website. • Target ads to people who have visited specific pages on your website or taken a desired action. • Measure conversions and track the effectiveness of your Facebook ads. • More: https://www.facebook.com/busines s/help/651294705016616/?helpref =hc_fnav What You Need In Place to Be Successful Slides will be at my website: www.jcsocialmarketing.com
  12. 12. Landing page for the Campaign – can be a standalone or on your website. www.ageadventurously.org redirects to: www.roadscholar.org/ageadventurously What You Need In Place to Be Successful Slides will be at my website: www.jcsocialmarketing.com
  13. 13. Social media presence that you can easily update. What You Need In Place to Be Successful Slides will be at my website: www.jcsocialmarketing.com
  14. 14. Social Media Committee or group of people to assist (cannot be siloed). Dedicated STAFF person to manage the online awareness campaign. (Does not have to be a full time person.) What You Need In Place to Be Successful Slides will be at my website: www.jcsocialmarketing.com
  15. 15. Budget line item for your Online Awareness Campaign. Take into account social media ad spend, email software costs, graphic design, photo purchase, video creation, professional development. What You Need In Place to Be Successful Slides will be at my website: www.jcsocialmarketing.com
  16. 16. Look at your current marketing budget. You will need to allocate a percentage to planning, launching, executing, and measuring your Online Awareness Campaign. Take into account: • Staff time – what % of your job description will be dedicated to online fundraising? • This work cannot be tacked on to an already full job description. • Professional development and training • Social media ad spend How to Determine a Budget for Your Online Awareness Campaign Slides will be at my website: www.jcsocialmarketing.com
  17. 17. Other costs to consider: • Email software costs • Online fundraising software costs/fees • Graphic design • Photo purchase • Video creation • There are many free and low cost tools available but your time isn’t free! How to Determine a Budget for Your Online Awareness Campaign Slides will be at my website: www.jcsocialmarketing.com
  18. 18. Willingness to take risks and try new things! What You Need In Place to Be Successful Slides will be at my website: www.jcsocialmarketing.com
  19. 19. How to Set SMART Objectives for Your Online Awareness Campaign 2016 Nonprofit Communications Trends Report http://www.nonprofitmarketingguide.com /blog/2016/01/05/the-2016-nonprofit- communications-trends-report- infographic/ Slides will be at my website: www.jcsocialmarketing.com
  20. 20. Goal: Raising awareness SMART Objectives: How do you measure “raising awareness”? • Website traffic • Email sign-ups • Phone calls • Email inquiries • Online forms completed • Downloads • Video views How to Set SMART Objectives for Your Online Awareness Campaign Slides will be at my website: www.jcsocialmarketing.com
  21. 21. Goal: Raising awareness of their research and curricula offerings SMART Objectives: • 350 downloads of their research paper and their free elementary school curriculum during Media Literacy Week in October • 100 website visitors per day during Media Literacy Week • Increase in Twitter followers by 25% • Increase in retweets on Twitter by 25% • 5 media inquiries during Media Literacy Week Right from the Start in the Digital Age Campaign Slides will be at my website: www.jcsocialmarketing.com
  22. 22. Goal: Lead generation/prospects for their trips SMART Objectives: • Increased reach and engagement on their Facebook Page • 150 participants in the Story in Six contest; 30 new emails • 8,000 participants in the unique trivia quizzes; 500 new emails • 50 participants in the photo submission contest; 10 new emails • Total new prospects added to the funnel: 540 addresses and names Road Scholar #AgeAdventurously Campaign Slides will be at my website: www.jcsocialmarketing.com
  23. 23. Who do you need to help you get to your goal? • Where do they congregate online? • Which social media channels do they frequent? • What magazines do they read; what TV shows do they watch? • What else are they interested in? • How can you provide value to them? How to Identify the Characteristics of Your Target Audience Slides will be at my website: www.jcsocialmarketing.com
  24. 24. Right from the Start in the Digital Age created a detailed persona: Teachers and parents of elementary school students, younger age, interested in digital literacy and providing expanded opportunities in the classroom. How to Identify the Characteristics of Your Target Audience Slides will be at my website: www.jcsocialmarketing.com
  25. 25. How to Identify the Characteristics of Your Target Audience Slides will be at my website: www.jcsocialmarketing.com
  26. 26. Road Scholar created a detailed persona: A woman, age 65+, uses Facebook and email, not a tech genius but not a novice either. Likes to travel and learn new things. High income and high education. Feisty, opinionated, left-leaning, “funky grandma”. How to Identify the Characteristics of Your Target Audience Slides will be at my website: www.jcsocialmarketing.com
  27. 27. How to Identify the Characteristics of Your Target Audience Slides will be at my website: www.jcsocialmarketing.com
  28. 28. What will grab people’s attention and pique their interest? • What will inspire people to participate and to share your posts? • Think of your target audience and what resonates with them. • WIIFM – What’s In It For Me? • What’s the incentive? • The Webby Awards: http://www.webbyawards.com/winners/2016/special- achievement/ Beyond the Hashtag – Creating a Movement Slides will be at my website: www.jcsocialmarketing.com
  29. 29. Canva.com PicMonkey.com Pixlr.com Free and Low-Cost Graphic Design Tools Slides will be at my website: www.jcsocialmarketing.com
  30. 30. WordSwag mobile app Free and Low-Cost Graphic Design Tools Slides will be at my website: www.jcsocialmarketing.com
  31. 31. Prisma mobile app Free and Low-Cost Graphic Design Tools Slides will be at my website: www.jcsocialmarketing.com
  32. 32. Beth Kanter created this very handy list: The Ultimate List of Free or Low Cost Image Collections! http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-image-collections iStock photo Creative Commons Photopin.com Morguefile.com Getty Images Free and Low-Cost Graphic Design Tools Slides will be at my website: www.jcsocialmarketing.com
  33. 33. Video is the best type of content to create to get engagement and shares on all channels. Awesome examples: The Girl Effect, The Childhood Cancer Ripple Effect How to Use Video Slides will be at my website: www.jcsocialmarketing.com
  34. 34. Create a short-form video strategy • Videos under 1 minute, up to 30 seconds is good. • Focus on impact – one person’s story • Authenticity is incredibly important. • Sound needs to be good. • Can look amateurish (made with your phone). How to Use Video Slides will be at my website: www.jcsocialmarketing.com
  35. 35. Where to use your video: • Upload to your Online Awareness Campaign landing page. • Put a screen grab in your email newsletter. • Upload to YouTube with a good title and description! • Think keywords, “search-ability”/SEO; YouTube is the second most popular search engine in the world. • Be sure to register with Google for Nonprofits to further customize your video and the viewing experience. How to Use Video Slides will be at my website: www.jcsocialmarketing.com
  36. 36. Where to use your video: • Upload directly to Facebook – Native video performs better, plays automatically, they are all stored in one place on the Video tab on your Page • Upload directly to Twitter – Plays automatically, performs well • Upload directly to Instagram – Only get 12 seconds so edit it well • Anywhere else you have a presence – Pinterest, LinkedIn, Google Plus How to Use Video Slides will be at my website: www.jcsocialmarketing.com
  37. 37. • Staff, Board members, volunteers, donors: Who always shares information about your organization? • Community Fundraisers • Event attendees • Corporate sponsors • Nonprofit and government partners How to Find Social Media Ambassadors to Spread the Word Slides will be at my website: www.jcsocialmarketing.com
  38. 38. • Look at your email subscribers: Determine who is opening the emails, who is sharing the content, and who is forwarding the emails to their networks. • Your social networks: LinkedIn, Twitter, Facebook, Instagram, etc. • Donors love to be asked to participate in things other than giving money! How to Find Social Media Ambassadors to Spread the Word Slides will be at my website: www.jcsocialmarketing.com
  39. 39. • Updated data and statistics on the problem you are solving • Videos people can share • Testimonials and success stories • List of relevant hashtags to include in social media posts What to Include in Your Online Toolkit for Your Social Media Ambassadors Slides will be at my website: www.jcsocialmarketing.com
  40. 40. • Approved photos for distribution (with your logo or watermark) • High resolution logos • Blog post ideas and templates • Graphics to use on social media (profile images, cover photos) What to Include in Your Online Toolkit for Your Social Media Ambassadors Slides will be at my website: www.jcsocialmarketing.com
  41. 41. • Sample press release • Sample outreach email • FAQs • Talking Points • Social Media tip sheet What to Include in Your Online Toolkit for Your Social Media Ambassadors Slides will be at my website: www.jcsocialmarketing.com
  42. 42. • Sample tweets • Sample Facebook posts • Sample LinkedIn posts • Graphics for Instagram and Pinterest What to Include in Your Online Toolkit for Your Social Media Ambassadors
  43. 43. • Right from the Start in the Digital Age https://rightfromthestart.co/social-media- tool-kit/ • Leukemia & Lymphoma Society Light the Night Walk http://www.lightthenight.org/ways/light-the-night-walk/social-media-toolkit • #GivingTuesday https://www.givingtuesday.org/sites/default/files/2016- 07/Social%20Media%20Toolkit.pdf • MercyCorps https://www.mercycorps.org/fundraising/ideas-tips- tools#digitalmaterials Nonprofit Online Tool Kit Examples Slides will be at my website: www.jcsocialmarketing.com
  44. 44. Social Media Takeovers http://news.uark.edu/articles/32312/social-media-ambassadors-give-student-perspective-to-student-affairs-twitter- and-instagram-accounts-
  45. 45. Social Media Takeovers
  46. 46. Planning is absolutely key for a successful Online Awareness Campaign. You know the WHY (your goal and SMART objectives), and the WHO (target audience), and the WHAT (what you are going to say/your message). Now we will review the WHEN (timeframe) and the WHERE (online channels). Review of Phase I: Planning & Preparation Slides will be at my website: www.jcsocialmarketing.com
  47. 47. • Choose a launch date for the campaign. • Look at Awareness Days, milestones, events. • Consider your goal – what date will maximize the chances that you reach your goals and achieve your SMART objectives? • Determine the length of the campaign – length depends on staff capacity, elements of the campaign, and budget. How to Create a Campaign Calendar to Keep on Track Slides will be at my website: www.jcsocialmarketing.com
  48. 48. 1. Planning phase: Work backwards from the launch date. Identify the assets that need to be created, when they will be created, and by whom. 2. Launch phase: Choose a launch date. Try to have as many tasks prepared and in place before the date. 3. Execution phase: Determine the length of the campaign, what tasks need to be carried out to keep up the momentum each day, and by whom. 4. Measurement/Follow Up phase: starts immediately upon the conclusion of the campaign and should run for at least 2 weeks. How to Create a Campaign Calendar to Keep on Track Slides will be at my website: www.jcsocialmarketing.com
  49. 49. How to Create a Campaign Calendar to Keep on Track Monday Tuesday Wednesday Thursday Friday October 17 - 21 Campaign Ideation & Calendar drafts sent to EEC for review. EEC will determineif they can get more quotes and testimonials to feature in the Tool Kit; and if we can get the photo files, in case bloggers or media contacts want to include a visual with their article/post. EEC will have the answer to the question about the website and whether the template can be edited or at the very least if we can add a new page to the existing website. Julia will send draft messaging and emails to the EEC for review. Everyone will continue to work on the components of the Tool Kit - split up work between EEC and Julia. Julia will mostly be offlinethis day because she will be closing on her new house. Julia to contact Michelle at NAMLE and Katje/Allison at FHI 360 to get specifics about ways they can help promote the campaign. Julia will start craftingthe messaging for the Tool Kit and work on sample posts and tweets. She will also work on draft emails to send out about the campaign and a draft press release. EEC will review the Campaign Ideation and Calendar drafts and get them back to Julia with questions/comments. EEC will get Julia a list of media contacts (if they have this). EEC will start compilinga list of names and contact information(emails) in Excel. Make sure to make a note as to who they are (bullyingexpert, parenting blogger, children’s publisher, etc.) October 24 - 28 Everyone will continue to work on the components of the Tool Kit - split up work between EEC and Julia. Julia will mostly be offlinethis day. FinalizeTool Kit (items can be added during the week, but most of the messaging should be confirmed and ready to go). Tool Kit is ready to be unveiled. Emails to send out and press release are finalized. Teaser email goes out to directingpeople to the Tool Kit and the curriculadownload page, letting them know to prepare for MLW next week. Everyone will continue to work on the components of the Tool Kit - split up work between EEC and Julia. MEDIA LITERACY WEEK October 31 - November 4 Campaign launch email goes out; press release goes out; FHI 360 posts on their Facebook page, Twitter account, and LinkedIn page. Question: Can NAMLE help promote our specific campaign on their social media accounts and email list? FHI 360 posts on their Facebook page, Twitter account, and LinkedIn page. (See if they can post twice or more this week on our behalf.) Question: Can NAMLE help promote our specific campaign on their social media accounts and email list? Send email to thank people for participatingand encourage them to get involved on the last day of the campaign; let them know other ways to get and stay involved with the work of EEC/FHI 360. November 7 - 11 Send thank you follow up emails to everyone who participated. Determine next course of action - what to do with the new contacts and increased media attention?
  50. 50. Congratulations! You are ready to launch and execute your Online Awareness Campaign! • How you launch your campaign is KEY – you will experience a spike in interest/traffic the first day and the last day of your campaign. • Enthusiasm is contagious! Phase II: Ready to Launch! Slides will be at my website: www.jcsocialmarketing.com
  51. 51. • Create a short, sweet, to the point but enthusiastic launch email. • The email is to get people excited and pique their interest! • Direct people to the landing page/hub. • Don’t oversell in the email. • Direct people to your Online Awareness Campaign hub, where they can get more detailed info (video, story, how to participate). Use Email to Launch Your Campaign Slides will be at my website: www.jcsocialmarketing.com
  52. 52. • Post teaser announcements on social media hinting at some exciting news to build anticipation! • Announce your campaign with an in-person launch event. • Try Facebook Live or Periscope to announce the campaign. Use Social Media to Launch Your Campaign Slides will be at my website: www.jcsocialmarketing.com
  53. 53. Using Facebook Live to Launch Your Campaign
  54. 54. Using Facebook Live to Launch Your Campaign
  55. 55. Using Facebook Live to Launch Your Campaign
  56. 56. • Announce the campaign on Facebook when the launch email goes out. • Pay to boost that particular post so more of your fans see it. • Upload the campaign video directly into Facebook. Stay up-to-date with Facebook features for nonprofits: • Facebook for Nonprofits site: https://nonprofits.fb.com/ • Nonprofits on Facebook: http://www.facebook.com/nonprofits Use Social Media to Launch Your Campaign Slides will be at my website: www.jcsocialmarketing.com
  57. 57. • Announce the campaign on Twitter when the launch email goes out. • Pay to boost that particular tweet so more of your followers see it. • Upload the campaign video directly into Twitter. • Schedule multiple tweets for launch day (using different language and visuals each time). • Use HootSuite or Buffer to schedule. Use Social Media to Launch Your Campaign Slides will be at my website: www.jcsocialmarketing.com
  58. 58. • Announce on all other social media networks where you are active. Use Social Media to Launch Your Campaign Slides will be at my website: www.jcsocialmarketing.com
  59. 59. On Facebook: • You can promote posts that you have already posted to your Facebook Page. This is called Boost Post. • You can create brand new ads with their Ads Manager. • The visual accompanying the ad must have less than 20% text on it. • You can target current fans, lookalike audiences, friends of fans, or specific target demographics. Use Social Media Ads to Launch Your Campaign Slides will be at my website: www.jcsocialmarketing.com
  60. 60. Use Social Media Ads to Launch Your Campaign Slides will be at my website: www.jcsocialmarketing.com
  61. 61. Use Social Media Ads to Launch Your Campaign
  62. 62. Use Social Media Ads to Launch Your Campaign
  63. 63. Use Social Media Ads to Launch Your Campaign
  64. 64. Use Social Media Ads to Launch Your Campaign
  65. 65. Use Social Media Ads to Launch Your Campaign
  66. 66. 1. You need accounts on the platforms where you want to advertise. 2. Identify the goal for your ad. 3. Choose your measurable call-to-action (sign up, learn more, donate now). 4. Determine a budget. 5. Select high-quality, unique, non-text heavy, eye-catching images. 6. Pick the demographics for the target audience. 7. Measure results. How to Strategically Use Social Media Ads Slides will be at my website: www.jcsocialmarketing.com
  67. 67. The work online begins after the launch! • You need to keep up the momentum every single day of your campaign. • Creativity is key to keeping people’s attention. • Experiment with different elements – quizzes, surveys, videos, contests. Phase III: Execute Slides will be at my website: www.jcsocialmarketing.com
  68. 68. • Review your Campaign Calendar with your Social Media Committee – daily or weekly depending on the length of your campaign and your objectives. • Frequently update your Social Media Ambassadors with timely and relevant requests to share out info. • Consider doing another Facebook Live in the middle of the campaign with updates and other announcements/action items. Phase III: Execute Slides will be at my website: www.jcsocialmarketing.com
  69. 69. • Use offline tools like coffees, phone calls, thank you letters to further engage VIPs and others you want to participate. • Block a half hour or hour each day to focus on the campaign – see what’s working and do more of that. • Look at your analytics, insights to see what is resonating. • Change up the campaign in the middle if it’s not working. Phase III: Execute Slides will be at my website: www.jcsocialmarketing.com
  70. 70. • Celebrate successes and accomplishments! • “We had over 800 people participate in our photo contest, and we were floored! There is still time to get your entry in.” • Frequent updates on social media, but mix in other content that provides value. • Thank people FREQUENTLY for sharing, tweeting, posting, blogging, emailing, etc. Phase III: Execute Slides will be at my website: www.jcsocialmarketing.com
  71. 71. 1. Find them. Use Google and Twitter. 2. Read their work and determine if they have a sincere interest in your issue. 3. Follow them on Twitter and include them in a private Twitter list to stay in touch easily. 4. Share their blog posts and other content. 5. Comment on their blog. How to Get Influencers to Spread the Word Slides will be at my website: www.jcsocialmarketing.com
  72. 72. 6. Sign up for their email list. 7. Ask them to do something specific – send a tweet, share a photo 7. Make the ask personal and meaningful. Do not send a mass email and do not cut and paste! 8. THANK THEM. 9. Ask what else you can do to help them – promote their book, etc. How to Get Influencers to Spread the Word Slides will be at my website: www.jcsocialmarketing.com
  73. 73. • Go back to your goal. • Go back to your SMART objectives. • Did you accomplish what you set out to accomplish? • What happened along the way that was unexpected? Positive? Negative? • What were some unintended consequences? • What was especially challenging? What was rewarding Phase IV: Measurement, Analysis, Follow Up Slides will be at my website: www.jcsocialmarketing.com
  74. 74. Google Analytics – https://www.google.com/nonprofits/ products/#apps#tab5 Metrics to watch: • Pages per Visit • Average Visit Duration • Bounce Rate (high is considered over 75%) • Most Viewed Pages Phase IV: Measurement, Analysis, Follow Up Slides will be at my website: www.jcsocialmarketing.com
  75. 75. Website Analysis: • Website traffic – How many visits to the Online Awareness Campaign page do you need to result in the action being taken? This is your conversion rate. • Referrals – Where is your website traffic coming from? • Which channels drive a lot of traffic? • Do these channels tend to result in the action being taken? Phase IV: Measurement, Analysis, Follow Up Slides will be at my website: www.jcsocialmarketing.com
  76. 76. Email Analytics – Use to measure email effectiveness Metrics to watch: • Delivery rate – clean up that list • Email open rate – tracked through an image • Email click-through rate – what are people clicking on? • You can then analyze how many click-throughs and opens you need to get a certain amount of actions taken • Engagement rate – divide the number of clicks by the number of opens Phase IV: Measurement, Analysis, Follow Up Slides will be at my website: www.jcsocialmarketing.com
  77. 77. Social Media Analytics – Figure out what your audience wants • Facebook Insights • Twitter Analytics • Instagram Analytics • Be sure you are not just measuring “vanity metrics”! • How to Measure Social Media Using Google Analytics Reports – http://www.socialmediaexaminer.com/how-to-measure-social-media-using- google-analytics-reports/ Phase IV: Measurement, Analysis, Follow Up Slides will be at my website: www.jcsocialmarketing.com
  78. 78. • Communicate the results of your campaign frequently! • Show the progress week by week or day by day. • Publicly thank and call out those who have participated using social media platforms. • BE EXCITED! Keep Up The Momentum! Slides will be at my website: www.jcsocialmarketing.com
  79. 79. • Encourage your Social Media Ambassadors and Social Media Committee to post frequent updates as you near your goal. • The middle of a campaign may see a lull in activity, so have a contest or offer another incentive to get more people to participate. Keep Up The Momentum! Slides will be at my website: www.jcsocialmarketing.com
  80. 80. The last week of the campaign, make a big push! • Update all supporters via email, blog, social media, phone calls and let them know it’s the final week or day! • “Only 24 more hours to participate in our photo contest!” • Message people who have shared the campaign on social media but haven’t signed the petition/taken the action themselves. • Throw a virtual campaign celebration party at the end. • Have a live countdown at the event for any hold-outs. Close With Gusto Slides will be at my website: www.jcsocialmarketing.com
  81. 81. • Call them or write a thank you note. • Offline touches are always a welcome surprise! • Share the impact of their participation – more people are aware of this devastating issue because of your hard work. • Get participants more involved immediately. • Ask for their feedback, ask how the campaign went, ask them to be Social Media Ambassadors, etc. • Send a special thank you letter, pen, t-shirt, etc. Deepen Relationships with Participants Slides will be at my website: www.jcsocialmarketing.com
  82. 82. • Create a special email series for people who signed up for your email list as a part of this Online Awareness Campaign. • You know what they are interested in – they have TOLD you via their participation. • Provide them with more in depth, special information on the issues that they care about • Give them exclusive opportunities to connect further. Deepen Relationships with Participants Slides will be at my website: www.jcsocialmarketing.com
  83. 83. Slides will be on my blog: www.jcsocialmarketing.com/blog Email: julia@jcsocialmarketing.com Twitter: @JuliaCSocial Facebook: www.fb.com/jcsocialmarketing Questions?

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