Social Media For Small Business


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Social Media For Small Business

  1. 1. Social Media For Small Business Leverage It Or Get Left Behind
  2. 2. So, Are You Ready?
  3. 3. Who is @MichaelBowers? District Center Manager for Ohio SBDC at Columbus State since 2002 SBDC State Star for Ohio in 2007 Won the SBA Innovation and Service Center of the Year for Ohio and SBA Region Five in 2007 Won the State of Ohio SBDC Innovation Award 2011 Striving to accelerate the growth of entrepreneurship and small business innovation. #RunNerds Marathoner. What's worth doing is worth doing for 26.2!
  4. 4. Ohio SBDC An experienced & award winning team providing no-cost, one-on-one business management advice with four centers to serve you at one location: Specialty Centers Ohio SBDC Manufacturing Center Ohio SBDC International Business Center Ohio SBDC Latino Center The Ohio SBDC at Columbus State
  5. 5. Where is the Ohio SBDC at Columbus State
  6. 6. Advised 1,087 Small Businesses Conducted classes for over 1,500 attendees Facilitated $4,804,950 in loans / investment capital Assisted in the creation or retention of 617 jobs  51% of SBDC clients are women owned  36% of SBDC clients are minority owned 2012 SBDC Activity
  7. 7. SBDC Business Assistance  Business Start-Up ~ BizStartNow, a three week intensive program covering the specifics of business start-up and operation ~ No Charge  Topic Specific Small Group Advising ~ Topic specific content delivered to small groups of business owners to help them quickly address pressing needs ~ No Charge  One-On-One Business Advising ~ SBDC Certified Business Advisors work one-on-one with the business owner to address the specific issues that will take the business to the next level ~ No Charge
  8. 8. Slides Available at
  9. 9. No Stupid Questions (Although I will talk & Tweet about you afterwards) I love you all it just may not seem like it (Tough Love) Ground Rules
  10. 10. What Are We Doing Today? Discuss the strategic development of a social media strategy. Discuss the various social media platforms and how to best leverage these to reach your goals. Discuss how using Social Media will help you get your ideas to spread and reach customers. Discuss how use Social Media to reduce marketing costs How to manage time to best implement a social media strategy
  11. 11. It’s All About The Story… What’s Your Story?
  12. 12. On The Top Of The Evaluation Form Write ONE Thing You Want To Learn Today
  13. 13. Social Media Tools Without Strategy.
  14. 14. Why Did We Start With Social?
  15. 15. Seth Godin, Getting Your Ideas To Spread
  16. 16. There are so many options and media now that are competing for consumers’ attention that it is easy for them to ignore traditional “Push” advertising Traditional Advertising Won’t Work
  17. 17. Be Remarkable Key To Success…
  18. 18. Being Good Is Easy To Ignore
  19. 19. Being Safe Is Bad
  20. 20. Want To Hear From You Want To Ignore You Work The Edges
  21. 21. Earn Attention Of People That Want To Talk To You Build Trust With Them They Will Share With Their Friends Key To Success…
  22. 22. The Power of Digital
  23. 23. Why Participate? Marketing is changing The need to spend money on push advertising is diminishing “Word Of Mouth” is a click away
  24. 24. Your customers are on-line NOW! You must be there too if you are going to reach and sell your customers. If you are not there you can bet your competition is Why Participate?
  25. 25. What Social Media Can Do For You Improved Marketing outreach. Marketing cost savings. Improved customer flow. Improved impact Better Results!!!
  26. 26. I am not a technical person. I know less about programming and computers than anyone. I just know how to push buttons and I have a pretty cool phone. Anyone Can Do Social Media!
  27. 27. Social Media Done Right…
  28. 28. Social Media is Strategic Social Media Done Right…
  29. 29. “In preparing for battle I have always found that plans are useless, but planning is indispensable.” - Dwight D. Eisenhower Words of Wisdom…
  30. 30. Social Media is not the TOOLS Social Media is the strategy and the story behind the tools Using Social Media!
  31. 31. Lead Don’t Push Social Media Done Right…
  32. 32. Through “Engagement” You will create “Fans” that will follow you and buy from you Social Media Done Right…
  33. 33. Social Media Is Simple… Just Moving People Around the Internet
  34. 34. Building Activity ~ Prospecting
  35. 35. Goals ~ What do you want to achieve? Platforms ~ Where are your customers? This will determine where you should be. Promotion~ How are you going to promote and engage? Three Steps in SM Development
  36. 36. Social Media is about Building a “community” of people interested in what you do. Do You Remember Community?
  37. 37. Strong Value Strong Story Strong Engagement If You Build It Will They Come
  38. 38. Your Website Where The Magic Happens
  39. 39. This is where the magic happens and by magic I mean SEO and CONVERSION. Your Website Is Critical
  40. 40. Your Website Is Critical
  41. 41. Ohio Growth Summit
  42. 42. Your Blog Your Story
  43. 43. Thought Leadership Your Expertise Your Value Your Blog
  44. 44. Content Drives Traffic. Your Blog
  45. 45. The Blog Allows You To Tell The Story… Content Marketing
  46. 46. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. via Content Marketing
  47. 47. You have to create content ~ Get in the habit of writing Embrace Brevity ~ Not everything is a 5,000 word manifesto. Remember your content will probably be read on a 3 inch screen Keep it simple ~ This isn’t English class. Write to your audience. Content Marketing
  48. 48. Most important Be Helpful Content Marketing
  49. 49. What Is Your Content Strategy?
  50. 50. Ideas To Deals Blog
  51. 51. Embed Video For Content
  52. 52. Write Content ~ Answer Questions
  53. 53. Social Media Tools You Don’t Buy Drills You Buy Holes
  54. 54. Social Media Tools Focus on the outcome, the desired result, not the tool
  55. 55. E-Mail Marketing
  56. 56. E-Mail Marketing With Social you can’t really know if people saw your message. With email at least you know it went to their email box and you can track opens.
  57. 57. E-Mail Marketing
  58. 58. E-Mail Marketing Email marketing only works if you have a quality list to send to. Build a consistent deliver pattern and provide value
  59. 59. Engagement Visual Easy FaceBook
  60. 60. My Personal Facebook Page
  61. 61.
  62. 62.
  63. 63.
  64. 64.
  65. 65. Be sure to direct people to your page and ask for the “Like” FaceBook Tips
  66. 66. You can schedule your updates, pictures and videos but be sure to interact and respond. Engagement! FaceBook Tips
  67. 67. 140 Characters “Lead” people to where you would like to go. Twitter
  68. 68.
  69. 69.
  70. 70.
  71. 71. Great for business to business activity. Big in job seeking and full of people considering entrepreneurship LinkedIn
  72. 72. LinkedIn Profile
  73. 73. Linkedin Groups
  74. 74. People like Visual Great way to draw attention Google owns it…Google Likes It! YouTube
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79. You Tube Interviews
  80. 80. YouTube Interviews
  81. 81. YouTube Interviews
  82. 82. Vine ~ 6 Second Video
  83. 83. Goggle +
  84. 84. Goggle+
  85. 85. Goggle+ Hangouts
  86. 86. Pinterest
  87. 87. Pinterest
  88. 88. Pinterest • Pin from your website so when people find it they will click back to your site. • Add your business name and address to your photo so when people find it and pin it they see your information. • Create pinboards for various topics your customers are interested in and looking for. • Participate ~ Pin things you like and people will follow
  89. 89. Pinterest
  90. 90. Instagram Visual Social Sharing
  91. 91. Instagram Visual Social Sharing
  92. 92. Why Instagram? • Instagram launched as an iPhone app in Apple's App Store on October 6, 2010. • By December 2010, Instagram had one million registered users. • By July 2011, Instagram users had shared over 100 million photographs. It reached 10 million registered users in September that year. • The number had hit 30 million by April 2012.
  93. 93. Check-In Tools
  94. 94. Why Foursquare • Foursquare has had over 3 billion check-ins • Foursquare sees 2,000 check-ins per minute • 60% of Foursquare's 25 million users are male • 41% of Foursquare users are between the ages of 25 and 34 • 60% of Foursquare users are male • More than 2/3 of active Foursquare users post tips
  95. 95. Check-In Tools
  96. 96. Why Yelp • Yelp had 22MM reviews on its network in September 2011, an increase of 66% over September 2010 • A one-star increase in Yelp rating leads to a 5-9% increase in revenue • Yelp had a monthly average of 84 million unique visitors in Q3 2012 • By the end of Q3 2012, Yelpers had written more than 33 million rich, local reviews • Yelp's mobile application was used on 8.2 million unique mobile devices on a monthly average basis during Q3 2012
  97. 97. Check-In Tools
  98. 98. Why Google+ Local • 59% of consumers use Google every month to find local businesses • 20% of searches on Google are related to location. • 67% of Android users used Google Maps apps in the past 30 days
  99. 99. Social Media Tools You Don’t Buy Drills You Buy Holes
  100. 100. Social Media Tools Focus on the outcome, the desired result, not the tool
  101. 101. You can manage your sites from a single tool. You don’t have to go to each site and it doesn’t take that long. SM Management
  102. 102.
  103. 103.
  104. 104.
  105. 105. Be Sure You Are Listening
  106. 106. Listen With Twitter Search
  107. 107. Listen With Google Alerts
  108. 108. Listen With A Reader ~ RSS
  109. 109. Listen With Hootsuite
  110. 110. Final Thoughts (Almost Done)
  111. 111. Be Strategic. What do you Want to accomplish? Always Think Community Engage, Engage, Engage Final Thoughts
  112. 112. Be Heavy on Content Don’t Push, Lead Final Thoughts
  113. 113. Be Patient. Social is a long term strategy that will build long term client/customers Create Small Successes. Final Thoughts
  114. 114. Create Value Final Thoughts
  115. 115. Where Am I? E-mail Ohio SBDC Blog Twitter @MichaelBowers and @Ohio_SBDC Facebook Google + Pinterest LinkedIn
  116. 116. Do or Do Not… There Is No Try! If You Choose to Participate…
  117. 117. The Ohio SBDC at Columbus State p. 614-287-5294