2. Backgroundof
thecompany
Bauer’s CEO is Yvonne Bauer
The media the company produce are a variety from
magazines which is the main focus for them to music
and having a Radio.
Bauer Aims: “Our aim is to connect audiences with
excellent content through our broad multi-touchpoint
brand platforms. Wherever, whenever and however
they want” “Winning Together Through Passion,
Innovation and Speed”
Revenue €2.316 billion (2015)
4. Aspects
Style
The style of the group overall fits with what is happening like
around socially like it goes with the time and trend of what is
happening around.
Genre
The genre for the group overall isn’t heavily on one type of magazine
but there are many types of magazines varying from lifestyle to
fashion.
Audience
The Audience for the group overall doesn’t fit one demographic but it
is once again a variety of people from different genders but mainly
they aren’t really for teens but for more like late 20’s
Aim of the Company?
We will grow and win only by working together • We will relentlessly
seek out new ideas and develop existing products • We will always
be driven by our customers and their changing needs • We will
respect and trust one another • Innovation and excellence will be at
the heart of everything we do.
