This document discusses distribution options for a music magazine. It notes that independent distribution focuses on a niche audience through online and small store sales, while major distribution involves larger print runs and sales in large stores. The document recommends independent distribution for an indie/rock magazine to target fans who shop in underground stores. It also proposes advertising the magazine on social media like Facebook and YouTube with contests, on radio stations through promotions, and with eye-catching posters in music shops and underground locations.

1. What kind of media institution
might distribute your media product
and why?
Arooj Aftab

2. Why does it matter?
• When creating a magazine it is important that
you find the right distributor, this is due to the
reason of there being different distribution
companies, different distribution companies have
different types of audiences, themes, address and
values to them they also have different amounts
of profit which Is the most important thing.
• There are two main types of distribution – these
are Independent and major

3. Independent distribution
• The magazine company distributes the product
independently
• They focus a lot on the individuality of the magazine
• Selling their magazine to limited amount of people on
the internet and in small base shops – they target large
fan bases
• They put a lot of effort in to attract the right audience
• Online subscribers = profit
• They have been able to offer products world wide
because of the internet
• Underground shops and online subscribers

4. Major Distribution
This is a strategy that is used to cover the magazine
market by promoting their products in large stores
and music stores.
Offers and discounts are offered in the magazine –
this is because the magazines are produced on a
large scale and are reasonably cheaper to print.
Examples of major distributors is Frontline

5. Which kind of distribution would my
product benefit from/which
distributor suites your products?
• In my opinion I think that my music magazine
product would benefit from a independent
distributor, this is because my magazine
features a subscribe link and as it is and
rock/indie magazine I feel that indie/rock fans
would more likely shop in smaller
underground shops – this would increase
sales. However if my magazine was a pop
magazine I would feel different.

6. Advertise my product – different
media platforms
• Social network – Networks such as
Facebook, Twitter, My space and YouTube
have a lot of users. To keep my target
audience involved with my magazine I would
hold competitions and have free giveaways of
like tickets to gigs and magazines.
• This is a good idea as it is a global network
that would attract thousands, especially if it
was their favourite artist/band featured

7. Advertise my product – different
media platforms
• Radio – Many people listen to the radio. If my
magazine had it’s own radio station and played
the songs featured in the weekly magazine I feel
it would be a great way to involve people
• Another way radio can help is if I was to team up
with another successful well known radio station
and give them my product to hold compitions on
their station – example of a radio station could be
BBC Radio 1

8. Advertise my product – different
media platforms
• Posters- Posters are a great way to attract
peoples attention, if I was to advertise my
product I would make my poster similar to
the layout of my magazine – this is so it is
easily recognised. I would place the poster in
music shops and underground – this is where
most my target audience would shop/be