Bauer Media is a large, global media company that owns many magazines, digital products, radio and TV stations across 19 countries. As it does not currently publish a jazz magazine, Bauer Media would provide opportunities to sell copies of a new jazz magazine worldwide due to its large brand advertising. Rhinegold Publishing, a UK-based music and performing arts magazine publisher, would also be suitable as it already produces similar magazines and a jazz magazine could reach new audiences through links to their other magazines. News Corp, which focuses mainly on newspapers, would not be a good fit due to its older target audience not matching the intended audience of a jazz magazine.