Bauer Media is a media company established in 1875 in Hamburg, Germany. It is owned primarily by Yvonne Bauer, who owns 85% of the company. Bauer Media owns over 600 magazines, 400 digital products, and 50 radio and TV stations across 17 countries. They employ around 11,000 people worldwide. To distribute their products, Bauer Media relies heavily on digital platforms like online magazines and subscription services. Notable magazines produced by Bauer Media include Grazia, heat, KISS and Take a Break. To address declining magazine sales, Bauer Media focuses on deep consumer insights and building cultural connections between audiences and their brands. They also target advertisers digitally through targeted audio ads on their radio stations.

1. Bauer Media
By Millie Bright

2. When were they established?
• Bauer Media were established in 1875, in
Hamburg

3. Who owns them?
• Yvonne Bauer, (CEO and 85% owner)
Jörg Hausendorf
Harald Jessen
Witold Wozniak

4. What do they own?
• A portfolio of more than 600 magazines, over
400 digital products and 50 radio and TV
stations around the world. The portfolio
includes print shops, postal, distribution and
marketing services. Bauer Media Group has a
workforce of approximately 11,000
employees in 17 countries.

5. How do they distribute?
• Bauer Media distribute a large proportion of
their products digitally e.g. the online
magazines and subscription services

6. What notable magazines do they
produce?
• Britain’s biggest magazine publisher-
• Britain’s first weekly glossy, Grazia, was
launched in 2005
• heat, KISS, Grazia, Take a Break

7. How are they addressing the downturn
in magazine sales?
• 'In an era where audiences are ever harder to
categorise, we build strong cultural connections,
drawing people together with the things that
they really care about. Our brands become the
lens through which our audiences see the world.
• Our focus is on deep consumer insight and
instinct, and when they collide, the sparks fly!'

8. How do they target advertisers?
• Bauer Media expands targeted in-stream
audio ads beyond Absolute Radio. Bauer Media
is expanding its targeted in-stream audio ads to its
Kiss, Kerrang!, Planet Rock and Heat Radio stations.
The move means brands will be able
to target people listening to the stations via the
internet by their gender, location and age.
• Largely done digitally

9. Case Studies- example: Very
• THE CHALLENGE
• The key aims were to raise awareness of V by Very as a credible label and increase brand
perception, as well as positioning V by Very as on-trend and seasonally relevant.
• THE INSIGHT
• Brand insight told us our target audience needed more value from their purchases
and inspiration on how to style key pieces.
• THE IDEA
• We created an interactive shoppable, shareable content series inspired by V byVery’s range,
curated by our own fashion influencers and distributed across Bauer’s key fashion brands. The
content focused on one key investment piece every fortnight with each brand offering unique
style solutions suited to their distinct audience.
• RESULTS
• 62% TOOK ACTION AS A RESULT OF BEING EXPOSED TO THE CAMPAIGN