Stag Gyms magazine aims to promote local fitness centers in Hertfordshire and North London to encourage healthy lifestyles. The magazine will feature fitness routines, profiles of local athletes, equipment reviews, nutrition tips, interviews and location highlights. The target audience is young adults aged 16-25 and older adults 26-40, seeking equal gender representation. Distribution will be through local supermarkets, salons and gyms in the target area, supported by social media, YouTube, radio and TV ads. Competition includes other local magazines like Hertfordshire Life and national publications such as Take a Break and Men's Fitness.

1. STAG GYMS PITCH
By Eryk

2. Stag Gyms – Main Objective
■ The main goal of the Stag Gyms magazine is to promote Fitness and
Sport centres in the local area in order to promote a healthy lifestyle
■ The magazine’s unique selling point is it’s local availability and focus on
locations centred around Hertfordshire and North London
■ This will bring the people of Hertfordshire only the most exclusive
content from their own local area

3. Content
The content of the magazine will include:
■ Fitness routines
■ Well known local fitness individuals
■ Equipment
■ Diet
■ Interviews
■ Locations

4. TargetAudience
■ The magazines target audience is primarily going to be young adults
(ranging from 16-25 year olds)
■ The secondary audience are slightly older middle aged adults (26-40
year olds)
■ As an additional target we also want to attract an equal amount of
female and male consumers to promote equality and diversity in order
to improve our brand reputation

5. Distribution and Marketing
Our primary method of promotion is
going to be social media platforms,
this includes;
■ Video ads onYouTube, Facebook
andTwitch
■ Sponsored posts on Facebook,
Twitter and Instagram
■ Social media account on all of the
above plus snapchat

6. Distribution and Marketing- continued
As mentioned before we will be
distributing our magazine
exclusively to the areas of
Hertfordshire and North London,
via vehicle transport to
supermarkets, hairdressers and
fitness based locations.
We can achieve this by advertising
said locations in return for them to
hold copies of our magazine

7. Distribution and Marketing- continued
My secondary method of Marketing is
going to be radio andTV adverts, this also
means doing various interviews on radio
broadcasts including :
■ Capital
■ BBC Radio 1
■ KISS FM
■ Heart

8. Competition
■ Because our magazine is based around the area of Hertfordshire we are
expecting to be in direct competition with other local magazines such as
Hertfordshire Life
■ Furthermore, we also expect to be in competition with national
magazines such asTake a Break or Men's Fitness
■ We plan to sell copies ahead of our competition by

9. THANKYOU FOR
LISTENING
Any Questions?