1. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
‘Q is the magazine that brings music alive. It
draws together the biggest stars, the most
exciting phenomena. The most exciting artists
that matter and a healthy dose of irreverence
to create an unmissable widescreen picture of
what’s really happening in rock and roll right
now. Every issue features agenda-setting star
interviews, the months biggest moments in
music, and fascinating investigations into the
wider world of rock and roll. Each month Q’s
comprehensive reviews section gives the last
word on all the most important new releases
and reissues- and feeds Q’s readers’ hunger
for new music to enjoy. Q’s reviews section is
the ultimate critical overview of music and
magazines unrivalled access brings its readers
up close and personal with the stars who set
the agenda. Q is the ultimate rock and roll
read’.
QUESTION 3
BAUER MEDIA GROUP
Q MISSION STATEMENT
ABOUT BAUER MEDIA- TODAY WE ARE BRITAIN’S BIGGEST MAGAZINE PUBLISHER
Our claim gets straight to the point: we love quality entertainment inspiring
people around the world, constantly surprising them with great stories and
ideas- that’s our passion. Via print, radio and digital camera.
Well produced magazines are the bedrock of our company’s philosophy.
Our teams are staffed with highly skilled and dedicated journalists. Thanks
to regular surveys and analysis of our target markets and target groups, we
understand our readers extremely well and know exactly what they expect
from us. This enables us to constantly enhance our magazines and create
new brands for new markets. With our high circulation and reach figures,
we’ve been shaping the media business in Germany, Europe and across the
world for many years now.
Bauer media group is a family business. Publisher Yvonne Bauer is the fifth
generation of her family to lead the company. That means they are
independent and flexible, while at the same time our structures are well-
established and guarantee continuity. That’s what makes us successful and
read for the future.
OUR BRAND
In the UK we reach over 25
million consumers. Our portfolio
includes heat, KISS,
Grazia, Empire, Motor Cycle
News, Parkers, TV Choice, Take a
Break, Bella, Magic and
Absolute Radio. Our scale,
coupled with the breadth of our
portfolio, gives us an advantage
over pure play magazine or radio
competitors.
CULTURAL CONNECTIONS
In an era where audiences are
ever harder to categorise, we
build strong cultural
connections, drawing people
together with the things that
they really care about. Our
brands become the lens through
which our audiences see the
world.
Our focus is on deep consumer
insight and instinct, and when
they collide, the sparks fly.
2. OUR MISSION
To create content and
experiences that educate,
entertain and inspire the world;
to connect our brands with
people and their passions
OUR VISION
To become the worlds most
influential media network by
igniting, elevating and fulfilling
its passions.
OUR HERITAGE
To embrace Henry Luce’s
‘unlimited interest in the whole
of human life’
COMPANY PROFILE
Time Inc. is the trusted voice of the human story. Through our
100 news and culture brands, consumers & marketers can
leverage the power of Time Inc.’s stories every day, every hour,
on every platform, from every angle, at the best possible
moment. SORCE:WWW.TIMEINC.COM
Time Inc. is one of the world's most influential media companies
DIGITAL & SOCIAL RESEARCH
Our digital properties include more than 60
websites reaching 150+ million monthly
digital visitors, 2 billion video views, and a
social footprint of 200+ million through
Facebook, Twitter, Instagram, Pinterest,
Google+ and YouTube.
OUR STRATEGY
• To enhance our core business.
•To extend our brands, content
and audience.
•To invest and grow profitably
•To empower our teams to win.
TEAMWORK
To build and nurture strong
relationships ; to respect. Trust,
help , and appreciate others; to
encourage honest and thoughtful
debate, and act; to collaborate;
to act with integrity; to have fun.
INNOVATE
To encourage new ideas
creativity and optimism; to be
resilient in the face of obstacles;
to take intelligent risks; to
stretch beyond your comfort
zone.
TIMEINC PUBLISH NME MUSIC MAGAZINE
First for music news and the home of the
world’s most iconic music magazine, NME
delivers the definitive verdict on everything
that matters in music.
NME IS AT THE FOREFRONT OF
MUSIC CULTURE – SETTING
AGENDAS, INSTIGATING DEBATE
AND CHAMPIONING EXCITING
ARTISTS OF ALL GENRES
NME
Is a freely distributed magazine, it is also
published online as well as on paper.
Publishing the magazine online makes
may be more suitable for certain people.
They also have an NME awards
ceremnony.
3. Personally I think that Bauer media group would the
most successful publisher for my magazine ‘Overload’.
When investigating into Bauer media I noticed some
particular aspects that would help to publish my
magazine effectively. Firstly they’re already a large and
well known publishing company internationally they
produce a large variety of magazines of different
genres. They produce some very successful magazines
such as ‘Kerrang’ and ‘Mojo’ and ‘Q’. With them being a
very well-known publishing company this means they
already have a large audience. This will be a great
benefit to a newly published magazine, it gives my
magazine the advantage of being seen by its target
market straight away. Bauer Media already publishes
very popular magazine called ‘Q’ this is a similar
magazine to ‘Overload’ they are both multi-genre music
magazines. This means that Bauer media will already
know the needs and requirements of target market for
my magazine.
•Both Bauer media and time inc have a very well known and successful brand image
this will be a major advantage. Set of associations formed in the customers mind.
•in the procedure of publishing my magazine successfully. This means my audience will
already have high expectations/ will think highly of the magazine.
•After analysing these three media institutions.
A media institution is an organisation of company, public or privately owned that produces
and/or distributes media products. I researched three of these institutions. Bauer media
group who publish ‘Q’, TimeInc/ IPC who publish NME.
Two of these large publishing companies have been very successful in the media industry.
Bauer Media and TimeInc, Bauer media is Britain's’ biggest magazine publisher. With these
being large companies this is one of my main reasons for choosing these publishers. They are
well known, popular, experienced and will have advantages over smaller publishing
companies – things such as being in contact with larger/more famous artists.
OVER-ALL EVALUATION
A media institution is usually an organization or company that works with marketing,
publishing, production and distribution of media products (e.g music magazines). I have
looked in to some of these distributors such as Bauer Media, choosing he correct publisher
for my magazine is vital to ensuring the magazine will be distributed well and reaches its
intended target audience. Looking in to Bauer media it became apparent that this would be a
suitable distributor for my magazine, this company is the worlds largest privately owned
publishing group, distributing over 300 magazines in 15 countries as well as online, TV and
radio stations. The fact they produce most types of media means an opportunity to converge
into different media, this company also has a large amount of magazines that they regularly
publish including Q magazine, MOJO and Kerrang. All these magazines are popular and well
known in the market and share some characteristics with the magazine I have produced. This
is very beneficial due to the experience with publication, the style and genre of the magazine
– helping my product reach the intended target audience more accurately.
The distribution of my magazine is very important for numerous reasons,
if I had created a unique magazine that was aimed at a niche market then
I would have chosen a smaller independent company as this would have
been more appropriate. However, Bauer Media has large amounts of
experience distributing magazines of a similar genre to my own.
