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1. NEA PLANNING 4
Genre / Sub Genre
 The target audience issophisticated16-25,theylove tosee new thingsandtry out new
thingstherefore the genre Iwill be reinforcingwillbe more streetwearand a style thatyou
wouldn’tsee onasophisticated magazine.
Magazine Name
 The magazine name will reflectonwhatisbeingrepresentedasitwill be afashionmagazine
it will be called One Culturewhichemphasisesonthe fact itis focusingonone culture which
isthe Urban culture of Londonand the UK.
Representation
 The people Iwill representare mix ethnicities brownandwhite.The reasonbeingisbecause
Camdenisfull of mix ethnicityandtherefore Iamtryingto challenge atypical magazine by
beingmore focusedonsomethingasOne Culture isfocusedonthe weeklyaspectof Urban
Culture.
Concept
 The concept of the magazine will be inspiredfromGQas the layoutof the magazine is
somethingIwantto focuson more.The conceptoverall wouldbe reinforcingthe target
audience asthat isthe mainaim of the magazine toattract that audience. The layoutIwill
be lookingatis mainlyfindhowtheirlifestyleis,the mainculture andthe environmentandI
will putiton the front.The overall conceptisreinforcingthe style of UrbanCulture.
Content
 The contentwill be basedonthe more Psychographics of the audience,the interestsand
whattheyare in to meaningthe people of the urbanculture asit will be more mature
because of the surroundingsthe audience isaroundastheyare 16-25 andare probablyseen
more than whatotherclasseshave seenasit all matterswhois aroundyouand what you
are influencedby.The contentpageswill be more mature languagethenachildfriendlyasI
am not focusingonjustone certainage and demographicIam focusingona big age gap
from16-25
Mode of Address
 The mode of address(MOD) will speaktothe audience by whatison the coverpage andthe
contentinside whichwouldbe aboutthe Urban Culture asit isthe mainfocusof the
magazine asit will come backto the ‘one culture’name whichisfocusingonthe urban
aspectsof fashion,the classAB grouplike tosee unique andchallengingtypesof things
therefore Iwill be focusingonthe challenge more tomake itstandout and make itlinkwith
the sub-genre by whatconventionsitfocusesonmainly.
Genre Conventions
 The conventions of the genre have mainlygotalocationinsteadof a background. There is
highlightingfocusingmainlyonthe model inthe middle,the modelpositionismainlyinthe
middle andcoverlinesandthe mastheadisaroundandat the top.This isa similarlayout
that I wantto approach as well asthat the bodylanguage andhad gestureswill be more

2. seriousasthe atmosphere of the urban areas are more seriousandstraightto the pointas
theyare all they’re fora reason.The focusof the magazine will be the clothingandthe
backgroundas theyare the twomainaspectsto lookat as what’sintrendnowadaysand
howthe backgroundlooks.
House Style
 The house styles, fontwise will representthe CULTURE of urbanareas and fashiontherefore
boldfontsand calligraphytypesof fontswouldmake sense tohave onthe magazine asthe
atmosphere is differentcomparedtootherareasof Londonand the UK. I will keepthe same
style of the fontas it will be partof the same issue.Mostof the magazinesImainlyseen
issue wise are bothsimilarlayoutandsimilarstyleexamplesame font,colourscheme
therefore Iwill tryandimplementthatinto myissuesof coverpagesand contentpages.
1st
Cover
 The firstcover will have amore seriousassaidbefore itwill be more of a mid-shotand close
of the model lookingstraighttothe camera. Itwill be a patternlike backgroundwiththe
atmosphere of howUrban Culture isasit is vibrantand there isa lot of thingshappening
2nd
Cover
 The secondcover will be more focusingon the full clothingof the personina darkerthemed
more focusingonthe clothesonthe vibrantcoloursandpatterns insteadof the background
as it will be darkermainlyfocusingonthe model whichwillbe the othersocial groupwhich
will be a white ethnicmale.
How the content pagesdiffer
 The contentpagesdifferbythe fact one of the covers will focusonthe culture andthe other
one will focusmore onthe fashionof the culture as the cover lineswillbe mainlyfocusing
on the informationof the culture andtellingyouhow differentitistoothersand challenging
howthe other culturesare.
Locations
 The locationswill eitherbacktwothingsone wouldbe a plain colourwithstudiolights
focusingonthe mainlyonthe clothes andthe otherideawouldbe more of a streetblurwith
the model Ithe middle.
Settings
The settingforthe magazine coverswill be inurbanareaslike Isaidpreviouslyasit will be inurban
areas will adull backgroundanda patternto keepthe urbanatmosphere asthat’swhat myaim isto
getthe bestoutcome andrepresentationforthe genre Iam doing.
Social Groups
The magazine will be Mix ethnicitiestherefore the twosocial groupsIwill be doingare brown
ethnicity andwhite ethnicitytargetingnotjustone demographicof malesbuta varietyof them.
Theyboth will be inthe age gap for the targetaudience whichis16-25 audience.

3. Intertextuality
The intertextual reference forthe magazine will be inthe coverlinesassome will be linkedwith
urban culture inthe UK such as the ‘culture war’and as urban culture isintrendand the fashion
nowadays‘Michael KorshasinvestedinVersace’onurbanculture fashion.