This document discusses conventions of dance music videos and provides examples. It lists popular dance music artists and subgenres. It then explains that dance music videos typically have a narrative not always connected to lyrics, feature a musical "drop" after choruses, and present the artist in a positive light through bright colors and clear messaging. The goal is to engage the audience and represent the artist's image. Examples of fashion magazine covers are also included, analyzing elements like cover lines, models, lighting, camera angles and more to convey intended themes and styles.

1. CONVENTIONS OF
DANCE MUSICVIDEOS
Wajahat

2. Examples of Dance MusicVideos
■ Rudimental – Powerless
https://www.youtube.com/watch?v=B0ak-Y60RoM
■ Marshmello - Silence Ft. Khalid
https://www.youtube.com/watch?v=Tx1sqYc3qas
Calvin Harris – MyWay
https://www.youtube.com/watch?v=b4Bj7Zb-YD4
Avicii –Waiting For Love
https://www.youtube.com/watch?v=cHHLHGNpCSA
Clean Bandit - Rockabye ft. Sean Paul & Anne-Marie
https://www.youtube.com/watch?v=papuvlVeZg8

3. Examples of Dance MusicArtists
■ David Guetta
■ Avicii (R.I.P)
■ Calvin Harris
■ Rudimental
■ The Chainsmokers
■ Clean Bandit
■ Marshmello
■ Major Lazar

4. Examples of Dance Music Sub-Genre’s
■ House
■ Techno
■ Electronic
■ Dubstep
■ Drum and Bass
■ Funk
■ Disco
■ Pop

5. Conventions of Dance MusicVideos
The music genre dance has a freedom when it comes to the convention sides of things as
its in the genre name ‘Dance’ mainly music videos tend to have a Narrative that isn’t
always connected to the lyrics of such, recently there has been many artists that have
been making a narrative in recent history of DanceVideos, Avicii demonstrates this in his
songThe Nights as he showcases lyric by lyric on what it is from a perspective. Usually
there is a drop in the middle after the chorus of the song and mainly the whole song has a
upbeat to it. MostVideos have bright colours and a clear meaning towards the song as the
artist is in charge of how they want it to be which will present them in a good way like
present there personal image to the public / there audience.

6. EXAMPLES OF FASHION MAGAZINE

7. Codes and conventions:
Cover line: Summer sunset colours connoting a summer vibe to the
magazine.
Model: Showing that it is time for summer as she is wearing little
clothing.
Body Language:The model is presented in a strong way to promote
the new summer style coming this June.The facial expressions
looks as if the clothing gives a serious look.
Lighting: In this magazine the lighting of this has a vibrant aspect to
it as the model is focused and is looked upon with some studio
lighting as her legs are glowing to emphasis the tan.
Media Language:
Camera:The camera angle is a full shot because it has the model in
the middle to show the main focus on the magazine.
Editing:The editing of the poster has the model in front of
everything even the main cover line of the poster which suggests
she is more important.

8. Codes and conventions:
Cover Lines:There aren’t many then the one previously as it’s just
one sort of paragraph and its heavily emphasis on the theme as ‘girls
rule the world’ is in big font.
Theme:This is more serious and more presented for a reason as the
clothing and colour scheme shows more power towards girls as she
is in them middle presented very dominant.
Body Language:This is very dominant as she is sitting like she is
presented with royalty as the design of clothing may suggest they
could be badges.
Media Language:
Camera:The angle of this shot is more from a low giving that she is
more powerful as well as its more of a full shot to present what she is
wearing and how she looks.
Mise – En - Scene:The make up of this model only has he eyes that
are blue and more focused as that is the key aspect of the model.

9. ■ GQ
■ Dazed
■ Vogue
■ i-D
■ Elle
■ L’Official
■ InStyle
Examples of *Fashion*
Magazine Companies