This document discusses audience profiling using demographics and psychographics for marketing purposes. Demographics classify audiences by age, gender, race and other attributes, while psychographics provide insight into interests, values, personality and lifestyle. The target demographic is described as professionals aged 16-25 in socioeconomic classes AB. The target psychographics are identified as "Succeeders" and "Aspirers" as people trying to succeed and aspire to a higher class. The document also outlines the 7 audience groups defined by the 4C's model: Explorer, Aspirer, Succeeder, Reformer, Mainstream, Struggler and Resigned, describing the key attributes of each group.
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Demographics are used in media towards the marketing side as
its information to classify an audience in age, race, gender and
many more other categories
Psychographics are used in media towards the marketing side
once again as this type of information is mainly towards the
persons interests and who they are to get a broad idea of what
that persons values, personality and lifestyle is.
Demographics & Psychographics
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My
Demographics & Psychographics
The demographic that we are targeting are AB, these are mainly
professionals and more in the middle and higher management. The
age will be 16-25 in those demographics making the magazine
more focused on those higher tier people.
The psychographics that we are targeting from what I personally
want to do in this case would be SUCCEEDERS and the
ASPIRERS as they are both the target as they are trying to become
that type of person and class as they are they are trying to aspire
and suceed.
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Young & Rubicam
The 4c’s stand for Cross Cultural Consumer Characterisation.
This splits people in to 7 groups, those 7 groups are called Explorer, aspirer, succeeder, reformer,
mainstream, struggler and resigned
Explorer are the people who are looking for a challenge and love to discover new things
Aspirers are the people who focus on others perspectives rather than there own as they think
appearance is more valuable then personality.
Succeeders are the people who are thriving to become the best they have goals and look at life
with a strong attitude.
Reformer are the people who have their own judgement as they do what think its right for them
and what they want.
Mainstream are people who for them a daily routine is important. They tend to go by what others
do.
Strugglers are people who for them they live the day like its there last day, they aren’t the ones to
judge but go by luck.
Resigned are people who are fixed to who they are and there values as they are traditional.
