Seymour Distribution is the largest distributor of UK magazines globally, distributing to over 90 countries. They distribute many magazines but only one music magazine, DJ Mag. The document suggests Seymour may be interested in distributing a niche music magazine like the one proposed due to its larger global audience. However, Seymour's current magazines seem aimed at an older audience, not the target age of the proposed magazine. While Seymour could possibly distribute the new magazine given their interest in adapting to market changes, the document concludes they may not be the perfect institution due to the audience mismatch.

1. SEYMOUR
DISTRIBUTION
R E S E A R C H I N S T I T U T I O N S :

2. ABOUT SEYMOUR
DISTRIBUTION
Seymour is the largest provider of UK
magazines globally, distributing magazines
to more than 90 countries.
It is part of the group ‘Frontline’ and has a
share of approximately 15%.

3. WHAT THEY
DISTRIBUTE…
Seymour take on many magazines, but only
one of them is a music magazine, that I
have noticed. DJ mag is a music magazines
that is concentrated on DJ’ing and that
style of music, and therefore, I believe, this
distribution company would possibly be
interested in shipping and handling a music
magazine such as mine, with a rarer, more
niche target audience, as it would be much
larger on a global scale rather than just
national.

4. WHY THEY COULD POSSIBLY BE GOOD
DISTRIBUTORS…
I like this company and find them very professional, however,
looking at the type of magazines that they distribute, they
seem to be suited for a rather older audience and not one of
my age, therefore, I believe that they would be interested in
working with a magazine such as mine.
Therefore, upon reflection, I am not too sure whether they
would be the perfect institution to dispense my magazine, but
they are a possibility.

5. IN CONCLUSION…
This institution could possibly distribute my magazine, as the ones they
already do are mainly lifestyle or business, entertainment magazines, so I
believe they would be interested in, as the company says: they are trying
to “adapt to an ever changing market” and because of this, I believe this
is one of the best distributors for my magazine, however, I am not sure
whether this institution is the best one.