2. BAUER
• Bauer Media Group is a European-based media
company founded in 1875 by the Bauer Family,
headquartered in Hamburg, Germany that manages
more than 600 magazines, over 400 digital products
and 50 radio and TV stations around the world.
Bauer Media Group has a workforce of approximately
11,000 employees in 17 countries.
• Yvonne Bauer (owner, member of Bauer Family),
Paul Keenan (current CEO)
• Bauer is a subsidiary company that includes Multi-
platform media: print, digital, radio, TV; print houses,
postal services, distribution and marketing services
• Revenue = €2.316 billion (2015)
• Aims:
we want to build strong cultural connections, drawing
people together with the things that they really care
about. Our brands becoming the lens through which
our audiences see the world.
“Our focus is on deep consumer insight and instinct,
and when they collide, the sparks fly!”
Background Information
6. CONCLUSION
• The magazines they make are mainly for hobbies & pastimes and
information purposes. They include lots of informative aspects and lots
of text.
• I personally think that the audience can vary from 15 year olds and
onwards, so it varies a lot.
